Web design brief template
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The document outlines a website design brief for an unnamed organization. It requests information over 10 sections to inform the design of a new website, including: the organization's mission and services; objectives and budget for the website; intended audience demographics; project management details; desired content and functionality like search, forms, downloads; graphic design preferences; e-commerce needs if applicable; technical requirements for hosting, metadata, analytics; and training documentation requirements. The level of detail requested in the brief will allow a designer to fully scope the project.
Web design brief template
- 1. www.inLIFEdesign.co.uk | info@inLIFEdesign.co.uk Website Design Brief for __________________________ 1. About the organisation • organisation’s mission statement • describe the services/products offered 2. Aims of the website • what are the objectives of having a website? • what is the aim of the website? • budget allocation – how much have you allocated for the development 3. Target Audience Be as specific as possible about who the target audiences are. Provide as accurate a breakdown of the demographics as possible, • gender • age range • any other specifics 4. Project management • CMS or static site needed? • how issues are to be recorded • primary contact • deadlines? 5. Content • content scope – will the website be expanding vastly in the future with continuous images, videos and content. Or will content stay relatively same size • content type - eg text, photos, audio, and their current format - eg digitised, hard copy
- 2. • provide an information design map showing idea's of main pages and their related sub- pages • Content maintenance: How is the content to be maintained after the launch eg via a content management system 6. Functionality Identify the functional elements that are to be included in the site. Describe in as much detail as possible how you envisage each function will work from the user’s perspective. Include the results or information you want and what tracking you want to be able to do when users access that functional element. Examples Requirements for users Requirements for the Feature (examples) editor (examples) search the website for words, phrases and/or provide them with key Automatically indexes topics from which to content – ie no input o Search choose. Result page to maintenance required. rank results and Keywords categorise according to areas of the site. Forms to be May require a form accompanied by building tool so staff can Order form instructions, forms to be build and edit forms saved and accessed at without recourse to the any time by the users. web developer. Users are to complete a form that qualifies their enquiry and sends it to a Edit the designated staff Contact Us designated staff member. member and FAQ list FAQs will be part of this section of the site. PDFs, images, audio files etc will be on the site and should be accompanied Downloads with description of file type, size and estimated time to download 7. Graphic design and usability • Detail your design criteria eg it must comply with your logo, colour scheme
- 3. • usability – specify what page layout, navigation features (eg breadcrumbs) and helpful devices you want on the pages – provide a list of do’s and don’t’s • provide URLs of websites you regard as good examples of what you’re seeking 8. E-Commerce • If you want users to be able to purchase products and/or services you need to describe the products and services which are to be offered • Payment options, paypal or merchant account 9. Technical • Hosting and Web Server arrangements • Metadata – provide the title for the site, <50 keywords, website description <25 words • Usage monitoring and analytics requirements 10. Training & Documentation • documentation requirements – covering what and in what format eg online • training in use of maintenance system – how many people need to be trained and if there are any special circumstances eg multiple locations?