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Innovation & Architecture
     Y! Architects Conference
          Viswanath Poosala (vishy)
  poosala@alcatel-lucent.com| twitter: vishyp
          Head of Bell Labs – India
Random Slide #1: Let’s think outside the basket
Impressions




              •3 | Architecture Innovations
The Big Picture

Architects think of the big picture,
  dream of an elegant world




• Developers think they are just
  “thinkers” and “dreamers” ☺

• Should every architect hack?


                                       •4 | Eingeering innovation | 2009
The Idea
Architects are passionate about
  their ideas




• Ideas go obsolete

• Design for short life?
The Individual
Architects are creative individuals




• Risk of creating mismatched
  systems

• Break the silos: Fun Joint
  Projects?

• Accept mismatch?
The Blueprint
Architects feel responsible for everything




• They ARE - esp. for the things that
  can’t be easily fixed ☺
• Debugging for architecture?
• Adaptive architecture?
Random slide #2
Innovations & Inspirations




                         •9 | Architecture Innovations
Innovations in all places
Product, Design                                      Process




    Create something new that is useful (worth paying for)
We hardly think about thinking

• Critical thinking: Is it TRUE?




• Creative thinking: What else is possible?!
Beaten Track
                                 Side track
• Logical push: This is
  so. Hence this follows.

• Creative Pull: This       Main track

  COULD be so. If we
                                 Direct
  make that jump, then                        Roundabout
  what?
3 tricks for generating new ideas
• Pick an unrelated (even
  random!) word
   – Smoking + Frog A cigar that
     goes of intermittently, like a
     hopping frog

• Suggest the outrageous
   – No one buys books anymore

• Ask the opposite
   – Shopping What if the shop
     pays the buyers?
   – Audience speaks. Speakers
     take notes
A pattern for brainstorming
            Study



           Create



           Enhance



           Critique



           Refine



           Decide
Organization Support


Bell Labs Ventures                              Business    Market
                        Business    Incubator   Group
                        Expertise    Support
                                                              Target Opportunity
                                                              High ROI
                 1            2 Venture            3          Significant Revenue
                                execution

                            Early Customer
                              Interaction
Open to all employees




                All the Excitement and Passion of a Start-up to Work on
                               Cutting-Edge Technologies
Organic Inspirations




                   •16 | Eingeering innovation |
                                           2009
Dynamic Inspirations




                  •17 | Eingeering innovation |
                                          2009
Roadmap: Keep it simple
A-B-Cs of Prioritizing Ideas




•A: Can’t drive the car
without it

•B: Would consider paying
for that A/C

•C: Will take it if it’s free
Remember who you are building it for
Bell Labs India
Innovating for Emerging Markets and Beyond,
       with Research & Startups in One Place
                         •21 | Eingeering innovation |
                                                 2009

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Innovation in software architecture

  • 1. Innovation & Architecture Y! Architects Conference Viswanath Poosala (vishy) poosala@alcatel-lucent.com| twitter: vishyp Head of Bell Labs – India
  • 2. Random Slide #1: Let’s think outside the basket
  • 3. Impressions •3 | Architecture Innovations
  • 4. The Big Picture Architects think of the big picture, dream of an elegant world • Developers think they are just “thinkers” and “dreamers” ☺ • Should every architect hack? •4 | Eingeering innovation | 2009
  • 5. The Idea Architects are passionate about their ideas • Ideas go obsolete • Design for short life?
  • 6. The Individual Architects are creative individuals • Risk of creating mismatched systems • Break the silos: Fun Joint Projects? • Accept mismatch?
  • 7. The Blueprint Architects feel responsible for everything • They ARE - esp. for the things that can’t be easily fixed ☺ • Debugging for architecture? • Adaptive architecture?
  • 9. Innovations & Inspirations •9 | Architecture Innovations
  • 10. Innovations in all places Product, Design Process Create something new that is useful (worth paying for)
  • 11. We hardly think about thinking • Critical thinking: Is it TRUE? • Creative thinking: What else is possible?!
  • 12. Beaten Track Side track • Logical push: This is so. Hence this follows. • Creative Pull: This Main track COULD be so. If we Direct make that jump, then Roundabout what?
  • 13. 3 tricks for generating new ideas • Pick an unrelated (even random!) word – Smoking + Frog A cigar that goes of intermittently, like a hopping frog • Suggest the outrageous – No one buys books anymore • Ask the opposite – Shopping What if the shop pays the buyers? – Audience speaks. Speakers take notes
  • 14. A pattern for brainstorming Study Create Enhance Critique Refine Decide
  • 15. Organization Support Bell Labs Ventures Business Market Business Incubator Group Expertise Support Target Opportunity High ROI 1 2 Venture 3 Significant Revenue execution Early Customer Interaction Open to all employees All the Excitement and Passion of a Start-up to Work on Cutting-Edge Technologies
  • 16. Organic Inspirations •16 | Eingeering innovation | 2009
  • 17. Dynamic Inspirations •17 | Eingeering innovation | 2009
  • 19. A-B-Cs of Prioritizing Ideas •A: Can’t drive the car without it •B: Would consider paying for that A/C •C: Will take it if it’s free
  • 20. Remember who you are building it for
  • 21. Bell Labs India Innovating for Emerging Markets and Beyond, with Research & Startups in One Place •21 | Eingeering innovation | 2009