Twitter Marketing Basics - Twitter Marketing Guide
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The document outlines effective Twitter marketing strategies, emphasizing Twitter's user statistics and the platform's real-time communication capabilities. It provides guidance on setting up and customizing profiles, creating engaging tweets with various media types, and utilizing hashtags to enhance visibility. Additionally, it includes tips for generating leads and interacting with the Twitter community.
![Create Profile
•Go to www.twitter.com> Signup
•Select a Unique Handle [Max 15 Chars]
•Tailor twitter based on recent visits
•Choose Interests
•Import Contacts
•Confirm Email Address](https://image.slidesharecdn.com/twittermarketing-141207214839-conversion-gate02/85/Twitter-Marketing-Basics-Twitter-Marketing-Guide-8-320.jpg)
![Customizing the Profile
•Menu > Settings > Edit Profile
–Customize the Profile
–Use custom graphics and logo for corporate branding
–Fill the Website Field (No Follow Backlink)
–Fill the BIO of Page [160 Chars]](https://image.slidesharecdn.com/twittermarketing-141207214839-conversion-gate02/85/Twitter-Marketing-Basics-Twitter-Marketing-Guide-9-320.jpg)
Twitter Marketing Basics - Twitter Marketing Guide
- 1. Twitter Marketing Presented by Mohammed Azharuddin Digital Marketing Trainer
- 2. Twitter Stats Twitter 1 Billion+ Users 271 Million Active Users 78% Mobile Users 500 Million Tweets per day High Conversion Rates
- 3. What is Twitter ? •Micro Blogging site which allows 140 chars, photo, video and links. •The main purpose of the twitter is real time communication between B-B or C-B or C-C
- 4. Listen and Learn Branding Customer Support Connect with Experts Competition and Offers Updates and Press How to use Twitter ?
- 5. Twitter Usage in India
- 6. Tweet Mention HashTag Link Reply ReTweet Favourite
- 8. Create Profile •Go to www.twitter.com> Signup •Select a Unique Handle [Max 15 Chars] •Tailor twitter based on recent visits •Choose Interests •Import Contacts •Confirm Email Address
- 9. Customizing the Profile •Menu > Settings > Edit Profile –Customize the Profile –Use custom graphics and logo for corporate branding –Fill the Website Field (No Follow Backlink) –Fill the BIO of Page [160 Chars]
- 10. Twitter Graphic Dimensions •Profile Photo –Default : 73x73px –Profile Photo –Normal : 48x48px –In timeline –Mini : 24x24px •Profile Banner –Default : 1500x500px –Medium : 600x200px –Small : 300x100px
- 11. Types of Tweets •Text Based •Link Based •Photo •Video
- 12. HashTag •The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. •Hashtaggedwords that become very popular are often Trending Topics. •Using hashtags we can amplify our message to audience.
- 13. How to use hashtags •Identify importantHashtags –Use the site https://www.hashtags.org/ •Find and mention influencers •Align your campaign with trending topics •Time your tweet
- 16. Contents On Twitter •Answer in style –http://www.socialsamosa.com/2012/11/social- media-case-study-55dsl-twittergun/ •Question & Answer –One such contest was # FunWithNumber •Retweet & Follow to Win •Photo Contest
- 17. Recent Contests (Nov 2014) •#BornTo –https://twitter.com/MaybellineIndia/status/537522659521622017 •#OnCloud9W –https://twitter.com/jetairways/status/537448187473047552 –http://www.jetairways.com/EN/IN/SpecialOffers/GOSF2014contest.aspx
- 18. Twitter Tools •http://twittertoolsbook.com/10-awesome- twitter-analytics-visualization-tools/
- 19. Generating Leads from Twitter •Prepare a keyword list relevant to your product •Perform search on twitter •Interact with users as per the need •Respond back to their reply