Lesson 01 yr12 a2
- 1. Advanced Production Portfolio Lesson Aims To understand the key requirements for the A2 Production Portfolio. To examine generic codes and conventions of music videos.
- 2. The Brief Produce a promotion package for the release of an album, to include a music promo video , together with the following ancillary texts: • a CD/DVD digipak for its release (4 panels - front cover, back cover, 2 inlay cards). • a magazine advertisement for the release of the CD/DVD. The music track you use should be copyright free. Copyright free options available for Music Video in G324: • Approach local singers / groups / bands and get permission to use their material • Approach unsigned bands on ‘My Space’ etc and get permission to use their material. • Collaborate with music department/students in your school on the project • Create your own music or sound track. The unit is marked out of a total of 100 marks: - 20 marks for the planning and research and its presentation - 60 marks for the construction (40 marks for music video and10 marks for each ancillary task) - 20 marks for the evaluation Similar to your AS coursework, this work will also be submitted on a blog.
- 3. Assessment Criteria AO2 – Assess ability to apply knowledge and understanding in their own work, showing how meanings and responses are created. AO3 – Assess students’ ability to plan and construct media products using appropriate technical and creative skill. AO4 – Assess ability to undertake, apply and present appropriate research. Advanced Production Portfolio - 50% of A2 - 25% of overall A-level
- 4. The Advanced Production Portfolio requires you to significantly evidence your pre-production research and planning. Your Research and Planning should include: At least 5 analysis of music videos. Research into the artist / group you are producing the video and ancillary texts for. A complete copy of the lyrics of the track and detailed timings. Target audience research with results displayed and analysed. A narrative breakdown of the composition of the video. Themes that need to be incorporated into the video. Research and Planning
- 5. A storyboard for the video. - A detailed breakdown of the visual codes to be constructed. A props list and shooting schedule. An equipment list. Research into the music channel that would exhibit your video RESEARCH AND PLANNING TO COMPLETED BY THE END OF SEPTEMBER
- 6. Categorising Music Videos Andrew Goodwin handout Performance, narrative and concept. Genre
- 7. Types of Music Videos Performance A music video that is based around a performance of the artist/group.
- 8. Narrative A music video that tells a story.
- 9. Concept A music video that is based on a theme or idea. - Played backwards Filmed in one continuous take Use of stop motion -
- 10. Generic Codes and Conventions What is genre? What music genres do you know? What are generic codes and conventions? Why is genre important? What are the drawbacks of genre?
- 11. Points about Genre ‘ Genre is in a constant state of flux’ Steve Neil Hybrids (a mixture of two or more genres) can reach a much wider audience (eg. Shaun of the Dead is a Horror and a Comedy so therefore it had the potential to reach the target audience of horror and the target audience of comedy). Genre relies on both repetition and variation .
- 12. Genre Analysis 1. Watch a music video 2. Make a list of the generic codes and conventions used in the video Representations Mise-en-scene Camera Editing Narrative Genre 3. How does the video adhere to, subvert or develop the genre? 4. Is the video a hybrid? 5. Is the video a performance, narrative, concept video or a mixture. http://www.youtube.com/watch?v=co3qMdkucM0