Lesson 1 nea brief annotations
- 2. Brief 4: Music video and online Requirements of the brief
- 3. You work for an independent media production company. You have been given the task of producing a three-minute music video for a protest song* by a fictional band/artist signed to Warner Music Group, and two pages for the working website for the band/artist. You may use an existing song for your music video (this does not need to be copyright free). The music video must feature a narrative appropriate to a music video (e.g. a performance montage, a linear narrative illustrating or commenting on the song, or a mix of performance montage and other narrative elements). The web pages must promote the band/artist to its target audience and enable fans to interact with them. Summary of brief requirements: Statement of Intent (approx. 500 words).1 Music video:One, three-minute music video. Distribution channel: Content must be age appropriate for young adults from the age of 16. Number of web pages: One homepage and one linked page. Cross-media production target audience:A socially-conscious, 16–25, middle to upmarket demographic. There must be a clear sense of branding across the two elements of the cross-media production. Production detail that must be included The production of the music video must include (as a minimum): Range of camera shots, including shot distances, angles and movement as appropriate to a music video. Editing of footage appropriate to a music video. At least two different uses of mise-en-scène. At least two characters representing at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality). Graphics/titles to include the name of the track and the name of the band/artist. The production of the web pages must include (as a minimum): Original audio or audio-visual content which may include material from the music video but must include at least one element produced specifically for the website. A minimum of two original images (with at least one different original image on each of the two pages). These images must be different from those produced for the music video. Appropriate conventions of website design, including an original title and logo for the band/ artist’s web page and a menu bar. Text introducing the band/artist. Working links from the home page to the other page. A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos, etc.) as appropriate to the purpose of I think these elements are important to include in order to get as many marks as I can. Use Pharrell Williams page as inspiration
- 4. the website. *A protest song may be any music that addresses a social, cultural, political or economic issue or may be adopted by a minority or under- represented group as expressing their identity. Allow any music that reasonably may be so defined. 1 A Statement of Intent document needs to be completed as part of each OCR set brief. Learners need to complete a Statement of Intent document to outline the ways in which they propose to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of their chosen set brief. LIAR – language, industry, audience and representation
- 6. Aiming for top marks! I will refer back to this to ensure I get between 21 and 25 marks
- 11. Could have video star wearing a particular t-shirt or necklace that you can buy on the website (link on homepage)
- 12. LEARNERS – THIS DOCUMENT IS SUBJECT TOUPDATE YOURBLOGGERWILLNEEDTO HAVE THE FOLLOWING BLOGGERTITLES. The set workneedsto be completedbythe end ofDecember…..! WordPress name WordPress labels Brief description Planning - Audience Research Audience Research Audience research using segmentation models, CAGED, Uses and gratification NEA Brief NEA Brief Copy of the NEA brief, develop ideas for the brief, idea 1, idea 2 and mindmap Planning Casting Document Planning, Casting Document Images of cast, description of why they were selected linked to audience research Construction - Music Video Editing Construction, Music Video Editing Screen shots and description of the steps involved in video editing Construction - Final music Video and evaluation Construction, Music Video Embedded music video with YouTube link and evaluation against statement of intent. Construction - First draft music video and evaluation Construction, music video Embedded music video with YouTube link and evaluation against statement of intent. Construction – website draft design Construction, web site Screen shots and description of the steps involved in website construction, including layout design, choice of font, font colour and text hierarchy, links to other sites e.g. social media, record labels, etc. Construction – website final design Construction, web site Screen shots and description of the steps involved in website construction, including layout design, choice of font, font colour and text hierarchy, links to other sites e.g. social media, record labels, etc. Construction Logo design Construction, Logo design Screen shots and description of the steps involved in website construction, including layout design, choice of font, font colour and text Planning - Location Scouting Planning, Location Scouting Preliminary planning of shoot locations including description of why locations were selected based on Audience research. Planning – Band name Planning , Band name Mind map of band names and an explanation of how the final band name/artist name was chosen – linked to audience research. Planning - Permission to shoot Planning, Permission to shoot Signed paperwork where appropriate for shot locations. Planning - Risk assessment Planning, Risk assessment Risk assessment paperwork to be signed off by tutor Preliminary task – Video edit Preliminary task, Video edit Embedded music video with YouTube link and evaluation (what can be improved, what have you learnt for your own video production)? Planning - Pitch Planning, Pitch Planning – Props and costume Planning , Props and costume Images of Props and costumes required for the shoot including a description of why they were sourced linked to audience research. Planning - Release Forms Planning, Release Forms Signed paper work from actors
- 13. Planning – Story board first draft Planning, Story board Scanned storyboard with tutor assessment feedback for improvement Planning – Final Story board Planning, Story board Scanned storyboard to include timings, variety of shots Planning – shot list Planning, shot list Table containing shot types Planning - Synopsis Planning, Synopsis Summary of the narrative 500 words Planning Statement of Intent Planning, Statement of Intent Statement of intent approx. 500 words for both the video and web design linked to the media framework (LIAR) Planning – Music Video ideas Planning , Music Video ideas Power Point of 3 music video ideas with explanation of why one idea was carried forward… Research Music video genres Research, Music video Analysis of music genre conventions ?? Research – Textual analysis Music video 1 Research, Music video Prezi with embedded video files and detailed textual analysis, IDEAS FROM THE VIDEO TO BE IDENTIFIED BY STUDENT FOR IMPLEMENTATION IN STUDENTS VIDEO Research – Textual analysis Music video 2 Research, Music video Prezi with embedded video files and detailed textual analysis, IDEAS FROM THE VIDEO TO BE IDENTIFIED BY STUDENT FOR IMPLEMENTATION IN STUDENTS VIDEO Research – Timed analysis Music video Research, Music video EMBEDDED MUSIC VIDEO with a sequential analysis of the types of shot used, use of text, sound, camerawork, editing over time e.g. 10 – 15 second time points… Research – textual analysis Website design 1 Research, Web site Powerpoint - Analysis of a website using textual analysis, mode of address, shot type, layout, links , font type, size, logo, how does the design link to the target audience. Research – textual analysis Website design 2 Research, Web site Powerpoint - Analysis of a website using textual analysis, mode of address, shot type, layout, links , font type, size, logo, how does the design link to the target audience. Analysis of Student music video Research music video Analysis of an example of a student music video.