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Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry. (2012). Renault, Régis ; Ciliberto, Federico ; Anderson, Simon ; Liaukonyte, Jura.
In: CEPR Discussion Papers.
RePEc:cpr:ceprdp:8988.

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  1. Negative campaigning, fundraising, and voter turnout: A field experiment. (2016). Petrie, Ragan ; Castillo, Marco ; Barton, Jared.
    In: Journal of Economic Behavior & Organization.
    RePEc:eee:jeborg:v:121:y:2016:i:c:p:99-113.

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  2. The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments. (2015). Steenburgh, Thomas ; Gupta, Sachin ; Liu, Qiang.
    In: Marketing Science.
    RePEc:inm:ormksc:v:34:y:2015:i:1:p:144-159.

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  3. The Effects of Banning Advertising on Demand, Supply and Welfare: Structural Estimation on a Junk Food Market. (2014). O'Connell, Martin ; Griffith, Rachel ; Dubois, Pierre.
    In: TSE Working Papers.
    RePEc:tse:wpaper:28116.

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  4. The Effects of Banning Advertising on Demand, Supply and Welfare: Structural Estimation on a Junk Food Market. (2014). O'Connell, Martin ; Griffith, Rachel ; Dubois, Pierre.
    In: CEPR Discussion Papers.
    RePEc:cpr:ceprdp:9942.

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  5. Information content of advertising: Empirical evidence from the OTC analgesic industry. (2013). Ciliberto, Federico ; Anderson, Simon ; Liaukonyte, Jura.
    In: International Journal of Industrial Organization.
    RePEc:eee:indorg:v:31:y:2013:i:5:p:355-367.

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References

References cited by this document

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