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1. Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: the role of perceived authenticity. (2025). Kim, Jungkeun ; Lee, Daniel Chaein ; Cho, Areum ; Park, Jooyoung ; Jhang, Jihoon.
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2. Consumer brand choice in the metaverse: Exploring personal and social factors. (2025). Simonetti, Aline ; Bigne, Enrique ; Rico, Luis Fernando.
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3. Do you believe in the metaverse NFTs? Understanding the value proposition of NFTs in the metaverse. (2025). Behl, Abhishek ; Wamba, Samuel Fosso ; Kumar, Aman ; Shankar, Amit.
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4. Strategic NFT adoption to combat digital piracy. (2025). Xie, Lei ; Xin, Baogui ; Liu, Yue.
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5. Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity. (2025). Cho, Areum ; Kim, Jungkeun ; Jhang, Jihoon ; Park, Jooyoung ; Lee, Daniel Chaein.
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6. Metaverse consumer behavior: Investigating factors driving consumer participation in the transitory metaverse, avatar personalization, and digital fashion adoption. (2025). Chong, Sze Man ; Ki, Chung-Wha ; Lam, Magnum Man-Lok ; Aw, Eugene Cheng-Xi.
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7. Examining the customer experience in the metaverse retail revolution. (2025). Gleim, Mark R ; Ferrell, O C ; Gabler, Colin ; McCullough, Heath.
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8. A Study on the Applicability of NFT in the Entertainment Industry: Application of the Means-end Chain analysis and Laddering. (2024). Choi, Jaeseo.
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9. The evolution of intellectual property rights in metaverse based Industry 4.0 paradigms. (2024). Gupta, Brij B ; Gaurav, Akshat ; Arya, Varsha ; Alhalabi, Wadee.
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10. User acceptance of social network-backed cryptocurrency: a unified theory of acceptance and use of technology (UTAUT)-based analysis. (2024). Aranyossy, Marta ; Recsk, Mrk.
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11. Unveiling the aesthetic “wow factor”: The role of aesthetic incongruity and image quality in NFT art valuation with computer vision. (2024). Ren, Jing ; Guo, Jiancang ; Ding, Ding ; Guan, Chong.
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12. How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities. (2024). Bruni, Roberto ; Mladenovi, Duan ; Colamatteo, Annarita.
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13. Corpus-based critical discourse analysis of NFT art within mainstream art-market discourse and implications for the political economy of digital art. (2024). Poposki, Zoran.
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14. Sports fandom in the metaverse: marketing implications and research agenda. (2024). Chohan, Raeesah ; Schmidt-Devlin, Ellen.
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15. Are crypto and non-crypto investors alike? Evidence from a comprehensive survey in Brazil. (2024). Yarovaya, Larisa ; Colombo, Jéfferson.
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16. Non-fungible tokens: The missing ingredient for sustainable supply chains in the metaverse age?. (2024). Forster, Rick ; Shokry, Omar Khaled ; Davies, Jennifer ; Sharifi, Hossein ; Lyons, Andrew.
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17. The paradigm logic of blockchain governance. (2024). Jin, Sheng.
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18. Are crypto and non-crypto investors alike? Evidence from a comprehensive survey in Brazil. (2024). Yarovaya, Larisa ; Colombo, Jéfferson.
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19. Technological perspectives of Metaverse for financial service providers. (2024). Gözgör, Giray ; Nanaeva, Zhamal ; Gozgor, Giray ; Aysan, Ahmet Faruk.
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20. Enhanced methodology to assess business research community serving extended realities movement. (2024). Sorooshian, Shahryar.
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21. Extreme connectedness between NFTs and US equity market: A sectoral analysis. (2024). Umar, Muhammad ; Ali, Shoaib ; Vo, Xuan Vinh ; Gubareva, Mariya.
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22. Stylized facts of metaverse non-fungible tokens. (2024). Osterrieder, Joerg ; Lord, Nicholas ; Zhang, Yuanyuan ; Almazloum, Ward ; Chandrashekhar, Durga ; Chu, Jeffrey.
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23. Digital photo hoarding in online retail context. An in-depth qualitative investigation of retail consumers. (2024). Vishnoi, Sushant Kumar ; Agarwal, Reeti ; Pant, Manoj Kumar ; Alzeiby, Ebtesam Abdullah ; Mehrotra, Ankit.
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24. Metaverse integration challenges: An in-depth ISM and MICMAC analysis. (2024). Mkedder, Nadjim ; Das, Manish.
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25. Governing decentralized autonomous organizations as digital commons. (2024). Chen, Yan ; Li, Sen.
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26. An exploratory look at the role of ownership in initial coin offerings (ICO): Different audiences and ICO success. (2024). Kotiloglu, Serhan ; Ometto, Paola M.
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27. Exploring determinants of non-fungible token creators’ engagement behaviors on metaverse-based NFT platforms: A multi-analytical SEM-IPMA method. (2024). Shen, Yung-Cheng ; Lee, Crystal T.
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28. What do you own if you have nothing? Psychological ownership in the context of institutional minimalism in the armed forces. (2024). Essig, Elena.
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29. How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research. (2024). Lim, Weng Marc ; Kumar, Satish ; Donthu, Naveen.
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30. Why do people interact and buy in the Metaverse? Self-Expansion perspectives and the impact of hedonic adaptation. (2024). Ahn, Suhyoung ; Seo, Hyesim ; Jin, Byoungho Ellie.
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31. The influence of European MiCa regulation on cryptocurrencies. (2024). Conlon, Thomas ; Corbet, Shaen ; Oxley, Les.
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32. Prototyping to address cognitive gaps in Distributed Ledger investments. (2024). Dowling, Michael ; Wu, Han ; Wei, Tian.
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33. Quantum and AI-based uncertainties for impact-relation map of multidimensional NFT investment decisions. (2024). Mikhaylov, Alexey ; Yuksel, Serhat ; An, Jaehyung ; Diner, Hasan.
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34. Decrypting Metaverse crypto Market: A nonlinear analysis of investor sentiment. (2024). Gunay, Samet ; Muhammed, Shahnawaz ; Sraieb, Mohamed M.
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35. Evaluating the sophisticated digital assets and cryptocurrencies capacities of substituting international currencies in inflationary eras. (2024). Dimitriadis, Konstantinos A ; Savva, Christos S ; Koursaros, Demetris.
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36. Can NFTs hedge the risk of traditional assets after the COVID-19 pandemic?. (2024). Hamori, Shigeyuki ; Zhang, Yulian ; Liu, Tiantian.
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37. Leadership in the metaverse: Building and integrating digital capabilities. (2024). Matzler, Kurt ; Mancuso, Ilaria ; Petruzzelli, Antonio Messeni ; Urbinati, Andrea.
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38. Examining the bidirectional ripple effects in the NFT markets: Risky center or hedging center?. (2024). Du, Yuting ; Zhang, XU ; Naeem, Muhammad Abubakr ; Rauf, Abdul.
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39. The effect of tokenized rewards on customer loyalty programs. (2024). Boukis, Achilleas.
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40. Challenges in data management in the agri-food industry. A systematic comparison of permissioned blockchain-based IT business applications. (2023). Martinez-Castaeda, Monica ; Feijoo, Claudio.
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41. Marketing in the Metaverse: Exploring marketing opportunities and potential pitfalls. (2023). Wannow, Stefanie ; Beck, Chiara.
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42. On the strategic use of product scarcity in marketing. (2023). Shaheen, A R ; Hamilton, Rebecca W.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:51:y:2023:i:6:d:10.1007_s11747-023-00976-w.

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43. Metaverse for tourists and tourism destinations. (2023). Kontis, Alexios-Patapios ; Ioannidis, Stelios.
    In: Information Technology & Tourism.
    RePEc:spr:infott:v:25:y:2023:i:4:d:10.1007_s40558-023-00271-y.

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44. Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse. (2023). Giannakis, Mihalis ; Jain, Animesh ; Dwivedi, Yogesh K ; Felix, Reto ; Yan, Meiyi ; Koohang, Alex ; Wang, Yichuan ; Raman, Ramakrishnan ; Evans, Leighton ; Taylor, Alexandra ; Dutot, Vincent ; Kamran, Qeis ; Hughes, Laurie ; Behl, Abhishek ; Jung, Timothy ; Tak, Preeti ; Balakrishnan, Janarthanan ; Baabdullah, Abdullah M ; Basu, Sriparna ; Rauschnabel, Philipp A ; Viglia, Giampaolo ; Papagiannidis, Savvas ; Rana, Nripendra P ; Davies, Gareth H ; Juneja, Satinder ; Kshetri, Nir ; Tom, Claudia M ; Patel, Nina Jane ; Hinsch, Chris ; Ribeiro-Navarrete, Samuel ; Belei, Nina ; Gupta, Ashish ; Pandey, Neeraj ; Kar, Arpan Kumar ; Foster-Fletcher, Richard.
    In: Information Systems Frontiers.
    RePEc:spr:infosf:v:25:y:2023:i:5:d:10.1007_s10796-023-10400-x.

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45. Marketing on the metaverse: Research opportunities and challenges. (2023). Lu, Shuya ; Mintz, Ofer.
    In: AMS Review.
    RePEc:spr:amsrev:v:13:y:2023:i:1:d:10.1007_s13162-023-00255-5.

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46. “Kind of Mine, Kind of Not”: Digital Possessions and Affordance Misalignment. (2023). Mardon, Rebecca ; Molesworth, Mike ; Denegri-Knott, Janice.
    In: Journal of Economic Geography.
    RePEc:oup:jecgeo:v:50:y:2023:i:2:p:255-281..

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47. Is it time for marketing to reappraise B2C relationship management? The emergence of a new loyalty paradigm through blockchain technology. (2023). Treiblmaier, Horst ; Petrozhitskaya, Elena.
    In: Post-Print.
    RePEc:hal:journl:hal-04521356.

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48. Metaverse Marketing: How the Metaverse Will Shape the Future of Consumer Research and Practice. (2023). Hollensen, S ; Lartey, J O ; Barta, S ; Kim, J ; Raman, R ; Balakrishnan, J ; Filieri, R ; Buhalis, D ; Felix, R ; Veloutsou, C ; Wang, Y ; Belk, R ; Hinsch, C ; Dwivedi, Yogesh K ; Rauschnabel, P A ; Flavian, C ; Jain, V ; Pandey, N ; Krishen, A S ; Dutot, Vincent ; Sigala, M ; Sharma, A ; Ribeiro-Navarrete, S ; Hughes, L ; Gustafsson, A ; Ahn, S J ; Wirtz, J ; Alalwan, A A.
    In: Post-Print.
    RePEc:hal:journl:hal-04292610.

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49. Antecedents of Intention to Use E-Auction: An Empirical Study. (2023). Masadeh, Raed ; Alshinwan, Mohammad ; Shehadeh, Maha ; Almajali, Dmaithan A.
    In: Sustainability.
    RePEc:gam:jsusta:v:15:y:2023:i:6:p:4871-:d:1092252.

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50. Dont miss out on NFTs?! A sentiment-based analysis of the early NFT market. (2023). Horky, Florian ; Fidrmuc, Jarko ; Dubbick, Lili ; Rhein, Franziska.
    In: International Review of Economics & Finance.
    RePEc:eee:reveco:v:88:y:2023:i:c:p:799-814.

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51. Fashion and the metaverse: Clarifying the domain and establishing a research agenda. (2023). Lim, Rachel Esther ; Park, Hyejune.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001601.

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52. What makes NFTs valuable to consumers? Perceived value drivers associated with NFTs liking, purchasing, and holding. (2023). Yilmaz, Tuba ; Sagfossen, Sofie ; Velasco, Carlos.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:165:y:2023:i:c:s0148296323004149.

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53. Marketing without trust? – Blockchain technologies in the sharing economy as assemblage and pharmakon. (2023). Haynes, Paul ; Hietanen, Joel.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:163:y:2023:i:c:s0148296323002989.

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54. Consumer escapism: Scale development, validation, and physiological associations. (2023). Derksen, Tim ; Murray, Kyle B ; Yi, Kit ; Orazi, Davide C.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001637.

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55. Metaverse governance: An empirical analysis of voting within Decentralized Autonomous Organizations. (2023). Schär, Fabian ; Goldberg, Mitchell ; Schar, Fabian.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001224.

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56. Is it time for marketing to reappraise B2C relationship management? The emergence of a new loyalty paradigm through blockchain technology. (2023). Treiblmaier, Horst ; Petrozhitskaya, Elena.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:159:y:2023:i:c:s0148296323000838.

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57. Marketing in the Metaverse: Conceptual understanding, framework, and research agenda. (2023). Barrera, Kevin Giang ; Shah, Denish.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:155:y:2023:i:pa:s0148296322008852.

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58. Digital real estate in the metaverse: An empirical analysis of retail investor motivations. (2023). Saggu, Aman ; Ante, Lennart ; Wazinski, Friedrich-Philipp.
    In: Finance Research Letters.
    RePEc:eee:finlet:v:58:y:2023:i:pa:s1544612323006712.

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59. Do travel uncertainty and invasion rhetoric spur Metaverse financial asset? – Gauging the role of media influence. (2023). Garcia, Noelia ; Gamez, Matias ; Ghosh, Indranil ; Alfaro-Cortes, Esteban.
    In: Finance Research Letters.
    RePEc:eee:finlet:v:51:y:2023:i:c:s1544612322006110.

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60. Metaverse and Banking Industry €“ 2023 The Year of Metaverse Adoption. (2022). Dubey, Vivek.
    In: Technium.
    RePEc:tec:techni:v:4:y:2022:i:1:p:62-73.

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61. Too much cocited documents. This list is not complete

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