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2. Technology-enabled personalization: Impact of smart technology choice on consumer shopping behavior. (2022). Henkel, Sven ; Merfeld, Katrin ; Klein, Jan F ; Riegger, Anne-Sophie.
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3. Redefining “masstige” luxury consumption in the post-COVID era. (2022). Wang, ZI ; Yuan, Ruizhi ; Liu, Martin J ; Luo, Jun.
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4. The Attitude-Behavior Gap – Drivers and Barriers of Sustainable Consumption. (2021). Wintschnig, Bea Alexandra.
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5. Contributions to Sustainability through Young Children’s Nature Play: A Systematic Review. (2021). Storli, Rune ; Siklander, Pirkko ; McAllister, Kerri ; Ernst, Julie.
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6. Are Malaysian Companies Ready for Environmental Practices? An Extension of Theory of Planned Behavior. (2020). Ng, Tuan Hock ; Chong, Lee Lee ; Chan, Kar Hoong.
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1. Exploring Sustainable Retail Experiences: Shall We Make It Fashionable?. (2023). Wang, Mian ; Marsden, Jamie ; Oguz, Ezgi ; Thomas, Briony.
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2. Brand love and party preference of young political consumers (voters). (2022). Ray Chaudhuri, Bibek ; Banerjee, Saikat.
   In: International Review on Public and Nonprofit Marketing.
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3. Self–object relationships in consumers’ spontaneous metaphors of anthropomorphism, zoomorphism, and dehumanization. (2020). Hogg, Margaret K ; Karanika, Katerina.
   In: Journal of Business Research.
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4. Assessing perceived value: moderating effects of susceptibility to brand prestige and susceptibility to normative influence. (2017). Tsai, Yuan-Hui ; Joe, Sheng-Wuu ; Ma, Hwa-Chun ; Chiu, Chou-Kang ; Lin, Chieh-Peng.
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5. The self-concept life cycle and brand perceptions: An interdisciplinary perspective. (2017). Gonzalez-Jimenez, Hector.
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6. Brand love: development and validation of a practical scale. (2017). Bagozzi, Richard P ; Batra, Rajeev ; Ahuvia, Aaron.
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7. Ritual de transformação do gosto no mercado dos cafés especiais. (2017). Belk, Russell W ; Quinto, Ronan Torres ; Zamith, Eliane Pereira.
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8. It wasnt me, it was my festival me: The effect of event stimuli on attendee identity formation. (2017). Davis, Andrew.
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9. Development and validation of a destination personality scale for mainland Chinese travelers. (2017). Zhang, Meng ; Lu, LU ; Pan, LI ; Gursoy, Dogan.
   In: Tourism Management.
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10. A post-social conceptual framework for exploring object narratives in sport organisations. (2017). Humphries, Clare.
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11. Luxury watch possession and dispossession from father to son: A poisoned gift?. (2017). de Barnier, Virginie ; Valette-Florence, Pierre ; Kessous, Aurelie.
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12. Value integration effects on evaluations of retro brands. (2017). Tansuhaj, Patriya ; Dogerlioglu-Demir, Kivilcim ; Cote, Joseph ; Akpinar, Ezgi.
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13. Nature as extended-self: Sacred nature relationship and implications for responsible consumption behavior. (2017). Kunchamboo, Vimala ; Brace-Govan, Jan.
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14. Blurring production-consumption boundaries: Making my own luxury bag. (2017). Kwon, Yoo Jin ; Youn, HA.
    In: Journal of Business Research.
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15. Co-creating stakeholder and brand identities: A cross-cultural consumer perspective. (2017). Kastanakis, Minas N ; Voyer, Benjamin G ; Rhode, Ann Kristin .
    In: Journal of Business Research.
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16. What Type Relationship Do We Have with Our Brands? Is the Name of this Relationship Brand Romance?. (2017). Aydn, Hatice ; Zehir, Cemal.
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17. Pleasures of skill and moral conduct. (2016). Falk, Armin ; Szech, Nora.
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18. Pleasures of skill and moral conduct. (2016). Falk, Armin ; Szech, Nora.
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19. Essays in behavioral strategy. (2016). Dumas, Jean-Malik .
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20. Legacy Writing and the Consumption of Biographic Services. (2016). Urien, Bertrand ; Guillemot, Samuel.
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21. Understanding engagement and disengagement from pro-environmental behaviour: The role of neutralization and affirmation techniques in maintaining persistence in and desistance from car use. (2016). Uba, Chijioke Dike ; Chatzidakis, Andreas.
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22. Learning to foresee the effects of social identity complexity and need for social approval on technology brand loyalty. (2016). Wu, Po-Hsuan ; Lin, Chieh-Peng.
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23. Drivers of brand strength: Configural paths to strong cognitive brand equity. (2016). Grohs, Reinhard ; Koll, Oliver ; Raies, Karine ; Muhlbacher, Hans.
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24. “God, I have so many ashtrays!” Dependences and dependencies in consumer–possession relationships. (2016). Masset, Julie ; Decrop, Alain.
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25. Oneself for another: The construction of intimacy in a world of strangers. (2016). Rojas Gaviria, Pilar.
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26. Mastering survivorship: How brands facilitate the transformation to heroic survivor. (2016). Patrick, Vanessa M ; Hollenbeck, Candice R.
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27. The transition of the self through the Arab Spring in Egypt and Libya. (2016). Nicholson, John D ; Dean, Dianne ; Al-Abdin, Ahmed.
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28. Narrativity, temporality, and consumer-identity transformation through tourism. (2016). Ourahmoune, Nacima.
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29. Mini-miracles: Transformations of self from consumption of the Lourdes pilgrimage. (2016). Higgins, Leighanne ; Hamilton, Kathy.
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30. “My plastic dreams”: Towards an extended understanding of materiality and the shaping of consumer identities. (2016). Scaraboto, Daiane ; Ferreira, Marcia Christina .
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31. Craft consumption and consumer transformation in a transmodern era. (2016). Elliot, Esi A.
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32. Turning point of transformation: Consumer communities, identity projects and becoming a serious dog hobbyist. (2016). Syrjala, Henna.
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33. Consumer Brand Relationships. (2016). Binti, Noor Hasmini ; Wahab, Mohammad Kashedul .
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34. Consumer Brand Relationships. (2016). Binti, Noor Hasmini ; Wahab, Mohammad Kashedul .
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35. Pleasures of Skill and Moral Conduct. (2016). Falk, Armin ; Szech, Nora.
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36. Why Consumers Love Brands?. (2016). Akturan, Ulun.
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37. Customer love: Research on the ranking of food and beverage locations. (2015). Turk, Bahar ; Erci, Aysel.
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38. The Role of Design in the Appropriation of Shared Objects: Autolib in Paris. (2015). Martin-Gruen, Adele ; Darpy, Denis.
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39. Self-Brand Personality Differences and Attitudes towards Electric Cars. (2015). de Pelsmacker, Patrick ; Moons, Ingrid.
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40. Enhancing valuation: the impact of self-congruence with a brand on the endowment effect. (2015). Thomas, Veronica L ; Jewell, Robert D ; Yeh, Marie .
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41. Consumer brand relationships research: A bibliometric citation meta-analysis. (2015). Fetscherin, Marc ; Heinrich, Daniel.
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42. Adopted children and young peoples views on their life storybooks: The role of narrative in the formation of identities. (2015). Latter, Sandra ; Bellew, Rebecca ; Watson, Debbie L.
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43. 3-2-1 bungy: A typology of performance styles. (2015). Ferguson, Shelagh ; Veer, Ekant.
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44. The rise of the “innosumer”—Rethinking older technology users. (2014). Neven, Louis ; Rollwagen, Ingo ; Peine, Alexander.
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45. Brand passion: Antecedents and consequences. (2013). Valette-Florence, Pierre ; Albert, Noel ; Merunka, Dwight.
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46. Consumers and their transformation tales. (2008). Gaviria, Pilar Rojas.
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47. Consumer behavior, extended-self, and sacred consumption: An alternative perspective from our animal companions. (2008). Hill, Ronald Paul ; Wilson, Mark R. ; Gaines, Jeannie .
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48. Making connections: Partner quality, identity, and community. (2008). Spiggle, Susan .
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49. Pet loves, rants, and raves: Commentary on Downey and Elliss article. (2008). Caldwell, Marylouise.
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50. Exploring Facebook Identity Construction of Vietnamese Netizens. (). Tran, Thuy ; Nguyen, Lien ; Pham, Hai Chung.
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