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30. Examining socially responsible investment preferences: A discrete choice conjoint experiment. (2018). Apostolakis, George ; Blomme, Robert J ; van Dijk, Gert ; Kraanen, Frido.
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31. Do loyal customers really pay more for services?. (2017). Bhagwat, Yashoda ; Kumar, V ; Umashankar, Nita.
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32. New developments in behavioral pricing research. (2017). Koschate-Fischer, Nicole ; Wullner, Katharina .
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33. Perceived price complexity of dynamic energy tariffs: An investigation of antecedents and consequences. (2017). Jochem, Patrick ; Feurer, Sven ; Layer, Patrick .
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34. Effects of price reframing tactics on consumer perceptions. (2017). Shirai, Miyuri.
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35. Perceived price complexity of dynamic energy tariffs: An investigation of antecedents and consequences. (2017). Jochem, Patrick ; Feurer, Sven ; Layer, Patrick .
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36. The Impact of Price Information on Consumer Behavior: An Experiment. (2017). Galarza, Francisco ; Wong, Gabriella.
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37. Does a Dollar Get You a Dollar’s Worth of Merchandise? The Impact of Power Distance Belief on Price-Quality Judgments. (2016). Forcum, Lura ; Lalwani, Ashok K.
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38. The role of product newness in activating consumer regulatory goals. (2016). Luo, Yong ; Wong, Veronica ; Chou, Ting-Jui.
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39. Now thats a Bright Idea: The Influence of Consumer Elaboration and Distance Perceptions on Sustainable Choices. (2015). Burton, Scot ; Smith, Ronn J ; Tangari, Andrea Heintz.
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40. Comparing the incomparable? How consumers judge the price fairness of new products. (2015). Feurer, Sven ; Kuester, Sabine ; Schuhmacher, Monika C ; Reinartz, Dominik.
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41. Sunk costs and travel cancellation: Focusing on temporal cost. (2014). Jang, Soo Cheong ; Park, Jeong-Yeol.
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42. When not to accentuate the positive: Re-examining valence effects in attribute framing. (2014). Freling, Traci H. ; Vincent, Leslie H. ; Henard, David H..
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43. Price or quality? The influence of fluency on the dual role of price. (2013). Chang, Chia-Jung.
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44. To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price. (2012). Spann, Martin ; Volckner, Franziska ; Ruhle, Alexander .
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