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2. I bought it and I feel good! An examination of fit factors and self-evaluation related to confident clothing decisions and psychological well-being. (2025). Jones, Robert Paul ; Chang, Hyo Jung ; Hossain, Md Jakir.
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4. How product-background color combinations influence perceived brand innovativeness. (2024). Xu, Zhicheng ; Tong, Yao ; Ye, Maolin.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002613.

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5. Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments. (2024). Joshi, Yatish ; Li, XI ; Agarwal, Reeti ; Yaqub, Muhammad Zafar ; Tan, Fuqiang.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001747.

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6. Color on Food Packaging as Brand Visibility and Value Creation: A Systematic Review . (2023). Swasty, Wirania.
   In: GATR Journals.
   RePEc:gtr:gatrjs:gjbssr630.

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7. Does €˜chicken soup for the soul€™ on the product packaging work? The mediating role of perceived warmth and self-brand connection. (2023). Ma, Jianan ; Li, Fangxuan.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002533.

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29. Multi-sensory congruent cues in designing retail store atmosphere: Effects on shoppers€™ emotions and purchase behavior. (2017). Helmefalk, Miralem ; Hultn, Bertil.
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30. Examining the relationships between online store atmospheric color, flow experience and consumer behavior. (2017). Ettis, Sad Aboubaker.
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32. Evaluating servicescape designs using a VR-based laboratory experiment: A case of a Duty-free Shop. (2015). Hong, Yoo-Suk ; Kwon, Ryeok-Hwan ; Kim, Kwang-Jae.
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33. An Empirical Study on the Factor of Physical Ambience and its Contribution to the Success of Organized Retail in Punjab. (2015). Kaur, Sukhwinder ; Bedi, Sarbjit Singh ; Lal, Amit Kumar.
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34. A fuzzy AHP approach to construct international hotel spa atmosphere evaluation model. (2014). Chen, Yen-Cheng ; Yu, Tung-Han ; Tsui, Pei-Ling ; Lee, Ching-Sung.
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35. The Effects of Color on the Moods of College Students. (2014). Kurt, Sevinc ; Osueke, Kelechi Kingsley.
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36. Beyond Motivation What Next? A Critical Analysis of Employee Behaviour towards Work. (2014). Asante, Job ; Debrah, Irene Akobour ; Broni, Edward Boahene .
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37. How price complexity takes its toll: The neglected role of a simplicity bias and fairness in price evaluations. (2014). Kramer, Melanie ; Totzek, Dirk ; Homburg, Christian.
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38. The fluent online shopping experience. (2014). Eroglu, Sevgin ; Donthu, Naveen ; Mosteller, Jill.
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39. FRAMEWORK FOR MUSIC AS STORE ATMOSPHERICS TO INDUCE BUYING: A STUDY OF DELHI MALL CUSTOMERS. (2013). Verma, Pranay.
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40. Effect of colour and relative product size (RPS) on consumer attitudes. (2013). Jain, Varsha ; Roy, Subhadip ; Pant, Adwita .
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41. Shaping Retail Brand Personality Perceptions by Bodily Experiences. (2013). Herm, Steffen ; Moller, Jana.
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42. Modeling word-of-mouth usage. (2013). Martin, William C. ; Lueg, Jason E..
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43. Plain packaging and public health: The case of tobacco. (2013). Rieunier, Sophie ; Gabriel, Patrick ; le Gall-Ely, Marine ; Gallopel-Morvan, Karine ; Urien, Bertrand.
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44. Negative price-image effects of appealing store architecture: Do they really exist?. (2012). Toporowski, Waldemar ; Zielke, Stephan.
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45. The mediating effects of perception and emotion: Digital signage in mall atmospherics. (2010). Michon, Richard ; Wright, Len Tiu ; Brakus, Josko J ; Dennis, Charles ; Newman, Andrew.
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46. Adapting to a retail environment: Modeling consumer-environment interactions. (2010). Liu, Sandra S. ; Melara, Robert D. ; Massara, Francesco.
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47. Price fairness perceptions and customer loyalty in a retail context. (2009). Martin, William C. ; Ponder, Nicole ; Lueg, Jason E..
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48. Should I stay or should I go? Mood congruity, self-monitoring and retail context preference. (2007). Deshpande, Rohit ; Puccinelli, Nancy M. ; Isen, Alice M..
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49. Mall atmospherics: the interaction effects of the mall environment on shopping behavior. (2005). Michon, Richard ; Turley, L. W. ; Chebat, Jean-Charles.
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