create a website

Relating brand anxiety, brand hatred and obsess: Moderating role of age and brand affection. (2021). Pham, Tram-Anh N ; Roy, Sanjit Kumar ; Japutra, Arnold.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:60:y:2021:i:c:s096969892100031x.

Full description at Econpapers || Download paper

Cited: 10

Citations received by this document

Cites: 80

References cited by this document

Cocites: 22

Documents which have cited the same bibliography

Coauthors: 0

Authors who have wrote about the same topic

Citations

Citations received by this document

  1. Brand hate: a systematic literature review and future perspectives. (2025). Mushtaq, Fakhra Malik ; Ghazali, Ezlika M ; Hamzah, Zalfa Laili.
    In: Management Review Quarterly.
    RePEc:spr:manrev:v:75:y:2025:i:2:d:10.1007_s11301-023-00402-z.

    Full description at Econpapers || Download paper

  2. Eco-chic or trendy-chic? Decoding consumer preferences in sustainable and fast fashion across the EU. (2024). Irina-Elena, Petrescu ; Mihai, Dinu ; Elena-Mdlina, Deaconu ; Marius, Constantin ; Andreea, Apetrei ; Roxana, Ptrlgeanu Simona.
    In: Management & Marketing.
    RePEc:vrs:manmar:v:19:y:2024:i:2:p:179-210:n:1002.

    Full description at Econpapers || Download paper

  3. Drivers and outcomes of a shopper-retailers app relationship. (2024). el Hedhli, Kamel ; Becheur, Imene ; Alnawas, Ibrahim ; Zourrig, Haithem ; Abu, Allam K.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002984.

    Full description at Econpapers || Download paper

  4. How violation of consumers€™ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory. (2024). Attri, Rekha ; Saeed, Najiya ; Akhtar, Naeem ; Yaqub, Muhammad Zafar.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002571.

    Full description at Econpapers || Download paper

  5. Effects of Knowledge Anxiety and Cognitive Processing Bias on Brand Avoidance during COVID-19: The Mediating Role of Attachment Anxiety and Herd Mentality. (2023). Chen, Rui ; Yan, Haolan.
    In: Sustainability.
    RePEc:gam:jsusta:v:15:y:2023:i:8:p:6978-:d:1129015.

    Full description at Econpapers || Download paper

  6. Effects of in-store information quality and store credibility on consumer engagement in green retailing. (2023). , Utkarsh ; Kumar, Prashant.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922002880.

    Full description at Econpapers || Download paper

  7. Building brand credibility: The role of involvement, identification, reputation and attachment. (2022). Ekinci, Yuksel ; Molinillo, Sebastian ; Japutra, Arnold.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003854.

    Full description at Econpapers || Download paper

  8. The effects of mixed emotional appeals in leveraging paradox brands. (2022). Septianto, Felix ; Zhu, Chengfeng ; Xin, Benlu.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:153:y:2022:i:c:p:266-275.

    Full description at Econpapers || Download paper

  9. Discovering the dark side of brand attachment: Impulsive buying, obsessive-compulsive buying and trash talking. (2022). Ekinci, Yuksel ; Simkin, Lyndon ; Japutra, Arnold.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:145:y:2022:i:c:p:442-453.

    Full description at Econpapers || Download paper

  10. Consumer - brand relationship: A brand hate perspective. (2022). Bose, Sunny ; Roy, Sanjit K ; Singh, Gaganpreet ; Sharma, Apurv.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:144:y:2022:i:c:p:1293-1304.

    Full description at Econpapers || Download paper

References

References cited by this document

  1. Alba, J.W. ; Lutz, R.J. Broadening (and narrowing) the scope of brand relationships. 2013 J. Consum. Psychol.. 23 265-268
    Paper not yet in RePEc: Add citation now
  2. Babin, B.J. ; Zhuang, W. ; Borges, A. Managing service recovery experience: effects of the forgiveness for older consumers. 2020 J. Retailing Consum. Serv.. 58 102222-
    Paper not yet in RePEc: Add citation now
  3. Bagozzi, R. ; Gopinath, M. ; Nyer, P. The role of emotions in marketing. 1999 J. Acad. Market. Sci.. 27 184-206
    Paper not yet in RePEc: Add citation now
  4. Bartholomew, K. ; Horowitz, L.M. Attachment styles among young adults: a test of a four-category model. 1991 J. Pers. Soc. Psychol.. 61 226-244
    Paper not yet in RePEc: Add citation now
  5. Boegershausen, J. ; Klesse, A.K. ; Hoegg, J. ; Dahl, D.W. The category spillover effects of brand hatred. 2015 En : . Association for Consumer Research: Duluth, MN
    Paper not yet in RePEc: Add citation now
  6. Bryson, D. ; Atwal, G. ; Hultén, P. Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands. 2013 Qual. Mark. Res. Int. J.. 16 393-405
    Paper not yet in RePEc: Add citation now
  7. Carr, A.T. Compulsive neurosis: a review of the literature. 1974 Psychol. Bull.. 81 311-318
    Paper not yet in RePEc: Add citation now
  8. Charles, S.T. ; Mather, M. ; Carstensen, L.L. Aging and emotional memory: the forgettable nature of negative images for older adults. 2003 J. Exp. Psychol. Gen.. 132 310-324
    Paper not yet in RePEc: Add citation now
  9. Chaudhuri, A. ; Holbrook, M.B. The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. 2001 J. Market.. 65 81-93
    Paper not yet in RePEc: Add citation now
  10. Cooper, T. ; Stavros, C. ; Dobele, A.R. Domains of influence: exploring negative sentiment in social media. 2019 J. Prod. Brand Manag.. 28 684-699
    Paper not yet in RePEc: Add citation now
  11. Curina, I. ; Francioni, B. ; Hegner, S.M. ; Cioppi, M. Brand hate and non-repurchase intention: a service context perspective in a cross-channel setting. 2020 J. Retailing Consum. Serv.. 54 102031-

  12. David, M.E. ; Carter, K. ; Alvarez, C. An assessment of attachment style measures in marketing. 2020 Eur. J. Market.. 54 3015-3049
    Paper not yet in RePEc: Add citation now
  13. Fassott, G. ; Henseler, J. ; Coelho, P.S. Testing moderating effects in PLS path models with composite variables. 2016 Ind. Manag. Data Syst.. 116 1887-1900
    Paper not yet in RePEc: Add citation now
  14. Fatfouta, R. ; Merkl, A. Associations between obsessive-compulsive symptoms, revenge, and the perception of interpersonal transgressions. 2014 Psychiatr. Res.. 219 316-321
    Paper not yet in RePEc: Add citation now
  15. Fetscherin, M. The five types of brand hate: how they affect consumer behavior. 2019 J. Bus. Res.. 101 116-127

  16. Fetscherin, M. ; Heinrich, D. Consumer brand relationships research: a bibliometric citation meta-analysis. 2015 J. Bus. Res.. 68 380-390

  17. Fiebert, M.S. ; Gonzalez, D.M. College women who initiate assaults on their male partners and the reasons offered for such behavior. 1997 Psychol. Rep.. 80 583-590
    Paper not yet in RePEc: Add citation now
  18. Fornell, C. ; Larcker, D.F. Structural equation models with unobservable variables and measurement error: algebra and statistics. 1981 J. Market. Res.. 18 382-388
    Paper not yet in RePEc: Add citation now
  19. Fournier, S. ; Alvarez, C. Relating badly to brands. 2013 J. Consum. Psychol.. 23 253-264
    Paper not yet in RePEc: Add citation now
  20. Funches, V. ; Markley, M. ; Davis, L. Reprisal, retribution and requital: investigating customer retaliation. 2009 J. Bus. Res.. 62 231-238

  21. Grégoire, Y. ; Fisher, R.J. Customer betrayal and retaliation: when your best customers become your worst enemies. 2008 J. Acad. Market. Sci.. 36 247-261
    Paper not yet in RePEc: Add citation now
  22. Grégoire, Y. ; Laufer, D. ; Tripp, T.M. A comprehensive model of customer direct and indirect revenge: understanding the effects of perceived greed and customer power. 2010 J. Acad. Market. Sci.. 38 738-758
    Paper not yet in RePEc: Add citation now
  23. Grégoire, Y. ; Tripp, T.M. ; Legoux, R. When customer love turns into lasting hate: the effects of relationship strength and time on customer revenge and avoidance. 2009 J. Market.. 73 18-32
    Paper not yet in RePEc: Add citation now
  24. Gross, J.J. ; Carstensen, L.L. ; Pasupathi, M. ; Tsai, J. ; Götestam Skorpen, C. ; Hsu, A.Y. Emotion and aging: experience, expression, and control. 1997 Psychol. Aging. 12 590-599
    Paper not yet in RePEc: Add citation now
  25. Hair, J.F. ; Ringle, C.M. ; Sarstedt, M. PLS-SEM: indeed a silver bullet. 2011 J. Market. Theor. Pract.. 19 139-152
    Paper not yet in RePEc: Add citation now
  26. Hair, J.F. ; Risher, J.J. ; Sarstedt, M. ; Ringle, C.M. When to use and how to report the results of PLS-SEM. 2019 Eur. Bus. Rev.. 31 2-24
    Paper not yet in RePEc: Add citation now
  27. Hair, J.F. ; Sarstedt, M. ; Hopkins, L. ; Kuppelwieser, V.G. Partial least squares structural equation modeling (PLS-SEM): an emerging tool in business research. 2014 Eur. Bus. Rev.. 26 106-121
    Paper not yet in RePEc: Add citation now
  28. Hair, J.F. ; Sarstedt, M. ; Ringle, C.M. Rethinking some of the rethinking of partial least squares. 2019 Eur. J. Market.. 53 566-584
    Paper not yet in RePEc: Add citation now
  29. Harris, L.C. ; Reynolds, K.L. Jaycustomer behavior: an exploration of types and motives in the hospitality industry. 2004 J. Serv. Market.. 18 339-357
    Paper not yet in RePEc: Add citation now
  30. Hegner, S.M. ; Fetscherin, M. ; van Delzen, M. Determinants and outcomes of brand hate. 2017 J. Prod. Brand Manag.. 26 13-25
    Paper not yet in RePEc: Add citation now
  31. Hemsley-Brown, J. ; Alnawas, I. Service quality and brand loyalty: the mediation effect of brand passion, brand affection and self-brand connection. 2016 Int. J. Contemp. Hospit. Manag.. 28 2771-2794
    Paper not yet in RePEc: Add citation now
  32. Henseler, J. ; Hubona, G. ; Ray, P.A. Using PLS path modeling in new technology research: updated guidelines. 2016 Ind. Manag. Data Syst.. 116 2-20
    Paper not yet in RePEc: Add citation now
  33. Homburg, C. ; Giering, A. Personal characteristics as moderators of the relationship between customer satisfaction and loyalty - an empirical analysis. 2001 Psychol. Market.. 18 43-66
    Paper not yet in RePEc: Add citation now
  34. Huaman-Ramirez, R. ; Merunka, D. Brand experience effects on brand attachment: the role of brand trust, age, and income. 2019 Eur. Bus. Rev.. 31 610-645

  35. Jain, K. ; Sharma, I. Negative outcomes of positive brand relationships. 2019 J. Consum. Market.. 36 986-1002
    Paper not yet in RePEc: Add citation now
  36. Japutra, A. The relations among attachment styles, destination attachment and destination satisfaction. 2020 Curr. Issues Tourism. 23 270-275
    Paper not yet in RePEc: Add citation now
  37. Japutra, A. ; Ekinci, Y. ; Simkin, L. Positive and negative behaviours resulting from brand attachment: the moderating effects of attachment styles. 2018 Eur. J. Market.. 52 1185-1202
    Paper not yet in RePEc: Add citation now
  38. Japutra, A. ; Ekinci, Y. ; Simkin, L. ; Nguyen, B. The dark side of brand attachment: a conceptual framework of brand attachment's detrimental outcomes. 2014 Market. Rev.. 14 245-264
    Paper not yet in RePEc: Add citation now
  39. Japutra, A. ; Song, Z. Mindsets, shopping motivations and compulsive buying: insights from China. 2020 J. Consum. Behav.. 19 423-437
    Paper not yet in RePEc: Add citation now
  40. Johnson, A.R. ; Matear, M. ; Thomson, M. A coal in the heart: self-relevance as a post-exit predictor of consumer anti-brand actions. 2011 J. Consum. Res.. 38 108-125

  41. Johnson, A.R. ; Whelan, J. ; Thomson, M. Why brands should fear fearful consumers: how attachment style predicts retaliation. 2012 J. Consum. Psychol.. 22 289-298
    Paper not yet in RePEc: Add citation now
  42. Karande, K. ; Magnini, V.P. ; Tam, L. Recovery voice and satisfaction after service failure: an experimental investigation of mediating and moderating factors. 2007 J. Serv. Res.. 10 187-203
    Paper not yet in RePEc: Add citation now
  43. Khan, I. ; Hollebeek, L.D. ; Fatma, M. ; Islam, J.U. ; Riivits-Arkonsuo, I. Customer experience and commitment in retailing: does customer age matter?. 2020 J. Retailing Consum. Serv.. 57 102219-

  44. Kottasova, I. United Loses $250 Million of its Market Value. 2017 :
    Paper not yet in RePEc: Add citation now
  45. Kucuk, S.U. Brand Hate: Navigating Consumer Negativity in the Digital World. 2016 Springer International Publishing: Cham
    Paper not yet in RePEc: Add citation now
  46. Lee, M.S. ; Motion, J. ; Conroy, D. Anti-consumption and brand avoidance. 2009 J. Bus. Res.. 62 169-180

  47. Li, X. ; Li, X.R. ; Hudson, S. The application of generational theory to tourism consumer behavior: an American perspective. 2013 Tourism Manag.. 37 147-164

  48. Loureiro, S.M.C. ; Roschk, H. Differential effects of atmospheric cues on emotions and loyalty intention with respect to age under online/offline environment. 2014 J. Retailing Consum. Serv.. 21 211-219

  49. Marticotte, F. ; Arcand, M. ; Baudry, D. The impact of brand evangelism on oppositional referrals towards a rival brand. 2016 J. Prod. Brand Manag.. 25 538-549
    Paper not yet in RePEc: Add citation now
  50. Maxfield, M. ; Pyszczynski, T. ; Kluck, B. ; Cox, C.R. ; Greenberg, J. ; Solomon, S. ; Weise, D. Age-related differences in responses to thoughts of one's own death: mortality salience and judgments of moral transgressions. 2007 Psychol. Aging. 22 341-353
    Paper not yet in RePEc: Add citation now
  51. McCullough, M.E. ; Rachal, K.C. ; Sandage, S.J. ; Worthington, E.L. ; Brown, S.W. ; Hight, T.L. Interpersonal forgiving in close relationships: II. Theoretical elaboration and measurement. 1998 J. Pers. Soc. Psychol.. 75 1586-1603
    Paper not yet in RePEc: Add citation now
  52. McFall, M.E. ; Wollersheim, J.P. Obsessive-compulsive neurosis: a cognitive-behavioral formulation and approach to treatment. 1979 Cognit. Ther. Res.. 3 333-348
    Paper not yet in RePEc: Add citation now
  53. Mende, M. ; Bolton, R.N. Why attachment security matters: how customers' attachment styles influence their relationships with service firms and service employees. 2011 J. Serv. Res.. 14 285-301
    Paper not yet in RePEc: Add citation now
  54. Mikulincer, M. ; Florian, V. Exploring individual differences in reactions to mortality salience: does attachment style regulate terror management mechanisms?. 2000 J. Pers. Soc. Psychol.. 79 260-273
    Paper not yet in RePEc: Add citation now
  55. Mikulincer, M. ; Shaver, P.R. Attachment theory and emotions in close relationships: exploring the attachment‐related dynamics of emotional reactions to relational events. 2005 Pers. Relat.. 12 149-168
    Paper not yet in RePEc: Add citation now
  56. Nyffenegger, B. ; Kähr, A. ; Krohmer, H. ; Hoyer, W.D. How should retailers deal with consumer sabotage of a manufacturer brand?. 2018 Journal of the Association for Consumer Research. 3 379-395

  57. Peterson, H. The Target Boycott Is Costing More than Anyone Expected. 2016 :
    Paper not yet in RePEc: Add citation now
  58. Podsakoff, P.M. ; MacKenzie, S.B. ; Lee, J.Y. ; Podsakoff, N.P. Common method biases in behavioral research: a critical review of the literature and recommended remedies. 2003 J. Appl. Psychol.. 88 879-903
    Paper not yet in RePEc: Add citation now
  59. Reimann, M. ; MacInnis, D.J. ; Folkes, V.S. ; Uhalde, A. ; Pol, G. Insights into the experience of brand betrayal: from what people say and what the brain reveals. 2018 Journal of the Association for Consumer Research. 3 240-254

  60. Romani, S. ; Grappi, S. ; Dalli, D. Emotions that drive consumers away from brands: measuring negative emotions toward brands and their behavioral effects. 2012 Int. J. Res. Market.. 29 55-67

  61. Romani, S. ; Grappi, S. ; Zarantonello, L. ; Bagozzi, R.P. The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism. 2015 J. Brand Manag.. 22 658-672
    Paper not yet in RePEc: Add citation now
  62. Roschk, H. ; Müller, J. ; Gelbrich, K. Age matters: how developmental stages of adulthood affect customer reaction to complaint handling efforts. 2013 J. Retailing Consum. Serv.. 20 154-164

  63. Roseman, I.J. Cognitive determinants of emotion: a structural theory. 1984 Rev. Pers. Soc. Psychol.. 5 11-36
    Paper not yet in RePEc: Add citation now
  64. Salkovskis, P.M. Cognitive-behavioural factors and the persistence of intrusive thoughts in obsessional problems. 1989 Behav. Res. Ther.. 27 677-682
    Paper not yet in RePEc: Add citation now
  65. Septianto, F. ; Tjiptono, F. ; Kusumasondjaja, S. Anger punishes, compassion forgives: how discrete emotions mitigate double standards in consumer ethical judgment. 2020 J. Retailing Consum. Serv.. 53 101979-

  66. Sinclair, H.C. ; Ladny, R.T. ; Lyndon, A.E. Adding insult to injury: effects of interpersonal rejection types, rejection sensitivity, and self‐regulation on obsessive relational intrusion. 2011 Aggress. Behav.. 37 503-520
    Paper not yet in RePEc: Add citation now
  67. Solyom, L. ; Garza-Perez, J. ; Ledwidge, B.L. ; Solyom, C. Paradoxical intention in the treatment of obsessive thoughts: a pilot study. 1972 Compr. Psychiatr.. 13 291-297
    Paper not yet in RePEc: Add citation now
  68. Sternberg, R.J. Wisdom, Intelligence, and Creativity Synthesized. 2003 Cambridge University Press: Cambridge, UK
    Paper not yet in RePEc: Add citation now
  69. Swaminathan, V. ; Stilley, K.M. ; Ahluwalia, R. When brand personality matters: the moderating role of attachment styles. 2009 J. Consum. Res.. 35 985-1002

  70. Temin, D. How United Became the World's Most Hated Airline in One Day. 2017 :
    Paper not yet in RePEc: Add citation now
  71. Thomson, M. ; Johnson, A.R. Marketplace and personal space: investigating the differential effects of attachment style across relationship contexts. 2006 Psychol. Market.. 23 711-726
    Paper not yet in RePEc: Add citation now
  72. Thomson, M. ; MacInnis, D.J. ; Whan Park, C. The ties that bind: measuring the strength of consumers' emotional attachments to brands. 2005 J. Consum. Psychol.. 15 77-91
    Paper not yet in RePEc: Add citation now
  73. Varela-Neira, C. ; Vázquez-Casielles, R. ; Iglesias, V. The effects of customer age and recovery strategies in a service failure setting. 2010 J. Financ. Serv. Market.. 15 32-48
    Paper not yet in RePEc: Add citation now
  74. Veloutsou, C. ; Guzmán, F. The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management. 2017 J. Prod. Brand Manag.. 26 2-12
    Paper not yet in RePEc: Add citation now
  75. Wang, Y.C. ; Lang, C. Service employee dress: effects on employee-customer interactions and customer-brand relationship at full-service restaurants. 2019 J. Retailing Consum. Serv.. 50 1-9

  76. Ward, J.C. ; Ostrom, A.L. Complaining to the masses: the role of protest framing in customer-created complaint web sites. 2006 J. Consum. Res.. 33 220-230

  77. Wu, P.C.S. ; Wang, Y.C. The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude. 2011 Asia Pac. J. Market. Logist.. 23 448-472
    Paper not yet in RePEc: Add citation now
  78. Zarantonello, L. ; Romani, S. ; Grappi, S. ; Bagozzi, R.P. Brand hate. 2016 J. Prod. Brand Manag.. 25 11-25
    Paper not yet in RePEc: Add citation now
  79. Zhang, Y. ; Zhang, J. ; Sakulsinlapakorn, K. Love becomes hate? or love is blind? moderating effects of brand love upon consumers' retaliation towards brand failure. 2020 J. Prod. Brand Manag.. -
    Paper not yet in RePEc: Add citation now
  80. Zhao, X. ; Lynch, J.G. ; Chen, Q. Reconsidering Baron and Kenny: myths and truths about mediation analysis. 2010 J. Consum. Res.. 37 197-206

Cocites

Documents in RePEc which have cited the same bibliography

  1. Brand hate: a systematic literature review and future perspectives. (2025). Mushtaq, Fakhra Malik ; Ghazali, Ezlika M ; Hamzah, Zalfa Laili.
    In: Management Review Quarterly.
    RePEc:spr:manrev:v:75:y:2025:i:2:d:10.1007_s11301-023-00402-z.

    Full description at Econpapers || Download paper

  2. Factors affecting Consumer Brand Sabotage virality: a study of an Indian brand #boycott. (2025). Sharma, Divya ; Vimalkumar, M ; Gupta, Agam ; Bhatia, Rehan.
    In: Information Systems and e-Business Management.
    RePEc:spr:infsem:v:23:y:2025:i:1:d:10.1007_s10257-023-00628-0.

    Full description at Econpapers || Download paper

  3. Examining the effects of ideological incompatibility on negative word-of-mouth for service brands. (2025). Islam, Shahidul ; Rokonuzzaman, MD ; Iyer, Pramod ; Anwar, Syed Habib.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:32:y:2025:i:3:d:10.1057_s41262-025-00377-0.

    Full description at Econpapers || Download paper

  4. Brand loyalty and repurchase intention in the face of opportunistic recalls: The moderating role of perceived dialogical CSR communication. (2025). Sadeque, Saalem ; Shar, Sanaullah ; Qazi, Asim ; Salam, Abdul ; Hussain, Shahid ; Seet, Pi-Shen.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000050.

    Full description at Econpapers || Download paper

  5. Why do consumers hate brands, and how do they react to brand hate? Moderating role of big five personality traits. (2024). Dolkar, Rigzin ; Chahal, Hardeep.
    In: DECISION: Official Journal of the Indian Institute of Management Calcutta.
    RePEc:spr:decisn:v:51:y:2024:i:2:d:10.1007_s40622-024-00387-y.

    Full description at Econpapers || Download paper

  6. Brand hate experiences and the role of social media influencers in altering consumer emotions. (2024). Odoom, Raphael ; Basewe, John Paul.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:31:y:2024:i:5:d:10.1057_s41262-024-00356-x.

    Full description at Econpapers || Download paper

  7. When going green goes wrong: The effects of greenwashing on brand avoidance and negative word-of-mouth. (2024). Suki, Norazah Mohd ; Sajid, Muhammed ; Zakkariya, K A ; Ul, Jamid.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000699.

    Full description at Econpapers || Download paper

  8. On the antipodes of love and hate: The conception and measurement of brand polarization. (2024). Osuna, Sergio Andres ; Veloutsou, Cleopatra ; Morgan-Thomas, Anna.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:179:y:2024:i:c:s0148296324001917.

    Full description at Econpapers || Download paper

  9. An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity. Does consumer personality matter?. (2024). Ahmad, Wasim ; Filieri, Raffaele ; Sameeni, Maleeha Shahid ; Qadeer, Faisal.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:173:y:2024:i:c:s0148296323008287.

    Full description at Econpapers || Download paper

  10. Beyond Brand Hate: Are You Willing to Forgive a Negative Experience with Your Smartphone Mobile Communications’ Brand?. (2023). Costa, Jorge ; Azevedo, Antonio.
    In: Corporate Reputation Review.
    RePEc:pal:crepre:v:26:y:2023:i:2:d:10.1057_s41299-022-00139-7.

    Full description at Econpapers || Download paper

  11. “The Dark Side of the Brand” and Brand Hate: A Review and Future Research Agenda. (2023). Vale, Vera Teixeira ; Au-Yong, Manuel ; Veloso, Claudia Miranda ; Walter, Cicero Eduardo ; Sousa, Bruno Barbosa.
    In: Administrative Sciences.
    RePEc:gam:jadmsc:v:13:y:2023:i:11:p:234-:d:1272064.

    Full description at Econpapers || Download paper

  12. A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms. (2023). Petcharat, Thanatchaphan ; Jattamart, Aungkana ; Leelasantitham, Adisorn.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001972.

    Full description at Econpapers || Download paper

  13. Fanning the flames: Transmitting negative word of mouth of rival brands. (2023). Li, Muhua ; Liao, Junyun ; Chen, Jiawen ; Zhao, Haichuan.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322007731.

    Full description at Econpapers || Download paper

  14. Measuring brand hate in a cross-cultural context: Emic and Etic scale development and validation. (2023). Mrad, Mona ; Akrout, Houcine.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322007421.

    Full description at Econpapers || Download paper

  15. Did you hear our brand is hated? The unexpected upside of hate-acknowledging advertising for polarizing brands. (2023). Monahan, Lisa ; Espinosa, Jennifer A ; Langenderfer, Jeff ; Ortinau, David J.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322007366.

    Full description at Econpapers || Download paper

  16. Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM. (2022). Hacihasanolu, Pinar ; Zblk, Tuba ; Kurtolu, Ramazan.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:29:y:2022:i:1:d:10.1057_s41262-021-00257-3.

    Full description at Econpapers || Download paper

  17. Consumer Behavior in the Service Industry: An Integrative Literature Review and Research Agenda. (2022). Singh, Prakash ; Arora, Lokesh ; Choudhry, Abdulaziz.
    In: Sustainability.
    RePEc:gam:jsusta:v:15:y:2022:i:1:p:250-:d:1013220.

    Full description at Econpapers || Download paper

  18. Consumer - brand relationship: A brand hate perspective. (2022). Bose, Sunny ; Roy, Sanjit K ; Singh, Gaganpreet ; Sharma, Apurv.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:144:y:2022:i:c:p:1293-1304.

    Full description at Econpapers || Download paper

  19. Purchasing Behavior of Organic Food among Chinese University Students. (2021). Hao, Yunhong ; Li, Min ; Ali, Hazem.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:10:p:5464-:d:554027.

    Full description at Econpapers || Download paper

  20. BRAND EQUITY AS A DETERMINANT OF CUSTOMER COOPERATION GROWTH IN THE ROAD FREIGHT TRANSPORT INDUSTRY. (2021). Witaa, Marcin ; Ukasiewicz, Agnieszka.
    In: Transport Problems.
    RePEc:exl:1trans:v:16:y:2021:i:3:p:53-63.

    Full description at Econpapers || Download paper

  21. Relating brand anxiety, brand hatred and obsess: Moderating role of age and brand affection. (2021). Pham, Tram-Anh N ; Roy, Sanjit Kumar ; Japutra, Arnold.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:60:y:2021:i:c:s096969892100031x.

    Full description at Econpapers || Download paper

  22. Satisfaction and revisit intentions at fast food restaurants. (2020). Gahfoor, Raja Zohaib ; Rajput, Amer.
    In: Future Business Journal.
    RePEc:spr:futbus:v:6:y:2020:i:1:d:10.1186_s43093-020-00021-0.

    Full description at Econpapers || Download paper

Coauthors

Authors registered in RePEc who have wrote about the same topic

Report date: 2025-09-23 13:59:31 || Missing content? Let us know

CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated August, 3 2024. Contact: Jose Manuel Barrueco.