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Examining the role of receptivity to green communication, altruism and openness to change on young consumers€™ intention to purchase green apparel: A multi-analytical approach. (2022). Srivastava, Smriti ; Mathur, Smriti ; Gangwar, Divya ; Tewari, Alok.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:66:y:2022:i:c:s0969698922000315.

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