Akram, U. ; Junaid, M. ; Zafar, A.U. ; Li, Z. ; Fan, M. Online purchase intention in Chinese social commerce platforms: being emotional or rational?. 2021 J. Retailing Consum. Serv.. 63 -
Algharabat, R. ; Alalwan, A.A. ; Rana, N.P. ; Dwivedi, Y.K. Three dimensional product presentation quality antecedents and their consequences for online retailers: the moderating role of virtual product experience. 2017 J. Retailing Consum. Serv.. 36 203-217
Book, L.A. ; Tanford, S. ; Chang, W. Customer reviews are not always informative: the impact of effortful versus heuristic processing. 2018 J. Retailing Consum. Serv.. 41 272-280
Cao, D. ; Meadows, M. ; Wong, D. ; Xia, S. Understanding consumers' social media engagement behaviour: an examination of the moderation effect of social media context. 2021 J. Bus. Res.. 122 835-846
- Chan, T.K.H. ; Cheung, C.M.K. ; Lee, Z.W.Y. The state of online impulse-buying research: a literature analysis. 2016 Inf. Manag.. 54 204-217
Paper not yet in RePEc: Add citation now
- Chattaraman, V. ; Kwon, W.S. ; Gilbert, J.E. ; Ross, K. Should AI-Based, conversational digital assistants employ social-or task-oriented interaction style? A task-competency and reciprocity perspective for older adults. 2019 Comput. Hum. Behav.. 90 315-330
Paper not yet in RePEc: Add citation now
- Chen, S. ; Duckworth, K. ; Chaiken, S. Motivated heuristic and systematic processing. 1999 Psychol. Inq.. 10 44-49
Paper not yet in RePEc: Add citation now
- Chen, Y. ; Lu, Y. ; Wang, B. ; Pan, Z. How do product recommendations affect impulse buying? An empirical study on WeChat social commerce. 2019 Inf. Manag.. 56 236-248
Paper not yet in RePEc: Add citation now
Cheng, P. ; Zhang, C. Show me insides: investigating the influences of product exploded view on consumers' mental imagery, comprehension, attitude, and purchase intention. 2023 J. Retailing Consum. Serv.. 70 -
- Cheng, X. ; Hou, T. ; Mou, J. Investigating perceived risks and benefits of information privacy disclosure in IT-enabled ride-sharing. 2021 Inf. Manag.. 58 -
Paper not yet in RePEc: Add citation now
- Coley, A. ; Burgess, B. Gender differences in cognitive and affective impulse buying. 2003 J. Fash. Mark. Manag.: Int. J.. 7 282-295
Paper not yet in RePEc: Add citation now
- Davis, J.M. ; Tuttle, B.M. A heuristic–systematic model of end-user information processing when encountering IS exceptions. 2013 Inf. Manag.. 50 125-133
Paper not yet in RePEc: Add citation now
- Dodds, W.B. ; Monroe, K.B. ; Grewal, D. Effects of price, brand, and store information on buyers' product evaluations. 1991 J. Market. Res.. 28 307-319
Paper not yet in RePEc: Add citation now
- Duhon, B. Putting the ‘Engagement’ in Your Content Marketing”. 2015 :
Paper not yet in RePEc: Add citation now
- Faqih, K.M. ; Jaradat, M.I.R.M. Assessing the moderating effect of gender differences and individualism-collectivism at individual-level on the adoption of mobile commerce technology: TAM3 perspective. 2015 J. Retailing Consum. Serv.. 22 37-52
Paper not yet in RePEc: Add citation now
Filieri, R. ; Lin, Z. ; Pino, G. ; Alguezaui, S. ; Inversini, A. The role of visual cues in eWOM on consumers' behavioral intention and decisions. 2021 J. Bus. Res.. 135 663-675
- Fornell, C. ; Larcker, D.F. Evaluating structural equation models with unobservable variables and measurement error. 1981 J. Market. Res.. 18 39-50
Paper not yet in RePEc: Add citation now
Fu, J.R. ; Lu, I.W. ; Chen, J.H. ; Farn, C.K. Investigating consumers' online social shopping intention: an information processing perspective. 2020 Int. J. Inf. Manag.. 54 -
- García-Carrión, B. ; Del Barrio-García, S. ; Muñoz-Leiva, F. ; Porcu, L. Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: an eye-tracking study. 2023 J. Hospit. Tourism Manag.. 55 78-90
Paper not yet in RePEc: Add citation now
- Gong, A.D. ; Huang, Y.T. Finding love in online games: social interaction, parasocial phenomenon, and in-game purchase intention of female game players. 2023 Comput. Hum. Behav.. 143 -
Paper not yet in RePEc: Add citation now
- Gregoriades, A. ; Pampaka, M. ; Herodotou, H. ; Evripides, C. Supporting digital content marketing and messaging through topic modelling and decision trees. 2021 Expert Syst. Appl.. 184 -
Paper not yet in RePEc: Add citation now
Grobelny, J. ; Michalski, R. The role of background color, interletter spacing, and font size on preferences in the digital presentation of a product. 2015 Comput. Hum. Behav.. 43 85-100
Hollebeek, L.D. ; Macky, K. Digital content marketing's role in fostering consumer engagement, trust, and value: framework, fundamental propositions, and implications. 2019 J. Interact. Market.. 45 27-41
- Hong, W. ; Thong, J.Y. ; Tam, K.Y. Designing product listing pages on e-commerce websites: an examination of presentation mode and information format. 2004 Int. J. Hum. Comput. Stud.. 61 481-503
Paper not yet in RePEc: Add citation now
- Hsu, S.H.Y. ; Tsou, H.T. ; Chen, J.S. “Yes, we do. Why not use augmented reality?” customer responses to experiential presentations of AR-based applications. 2021 J. Retailing Consum. Serv.. 62 -
Paper not yet in RePEc: Add citation now
Jiménez, F.R. ; Mendoza, N.A. Too popular to ignore: the influence of online reviews on purchase intentions of search and experience products. 2013 J. Interact. Market.. 27 226-235
- Joe, S. ; Choi, C. ; Busser, J. The impact of virtual presence on willingness to book: the moderating role of self-construal and gender. 2021 Int. J. Hospit. Manag.. 98 -
Paper not yet in RePEc: Add citation now
Kim, K. ; Lee, S. ; Choi, Y.K. Image proximity in advertising appeals: spatial distance and product types. 2019 J. Bus. Res.. 99 490-497
Kim, M. Digital product presentation, information processing, need for cognition and behavioral intent in digital commerce. 2019 J. Retailing Consum. Serv.. 50 362-370
Kim, S. ; Baek, T.H. ; Yoon, S. The effect of 360-degree rotatable product images on purchase intention. 2020 J. Retailing Consum. Serv.. 55 -
Kimiagari, S. ; Malafe, N.S.A. The role of cognitive and affective responses in the relationship between internal and external stimuli on online impulse buying behavior. 2021 J. Retailing Consum. Serv.. 61 -
- Lee, S. ; Lee, S. ; Baek, H. Does the dispersion of online review ratings affect review helpfulness?. 2021 Comput. Hum. Behav.. 117 -
Paper not yet in RePEc: Add citation now
Li, K. ; Chen, Y. ; Zhang, L. Exploring the influence of online reviews and motivating factors on sales: a meta-analytic study and the moderating role of product category. 2020 J. Retailing Consum. Serv.. 55 -
- Li, L. ; Lee, K.Y. ; Yang, S.B. Exploring the effect of heuristic factors on the popularity of user-curated ‘Best places to visit’ recommendations in an online travel community. 2019 Inf. Process. Manag.. 56 1391-1408
Paper not yet in RePEc: Add citation now
- Li, M. ; Wei, K.K. ; Tayi, G.K. ; Tan, C.H. The moderating role of information load on online product presentation. 2016 Inf. Manag.. 53 467-480
Paper not yet in RePEc: Add citation now
- Lou, C. ; Xie, Q. Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty. 2021 Int. J. Advert.. 40 376-402
Paper not yet in RePEc: Add citation now
- Luan, J. ; Yao, Z. ; Zhao, F. ; Liu, H. Search product and experience product online reviews: an eye-tracking study on consumers' review search behavior. 2016 Comput. Hum. Behav.. 65 420-430
Paper not yet in RePEc: Add citation now
MacInnis, D.J. ; Price, L.L. The role of imagery in information processing: review and extensions. 1987 J. Consum. Res.. 13 473-491
- Mudambi, S.M. ; Schuff, D. Research note: what makes a helpful online review? A study of customer reviews on Amazon. com. 2010 MIS Q.. 185-200
Paper not yet in RePEc: Add citation now
Nelson, P. Advertising as information. 1974 J. Polit. Econ.. 82 729-754
Ozkara, B.Y. ; Ozmen, M. ; Kim, J.W. Examining the effect of flow experience on online purchase: a novel approach to the flow theory based on hedonic and utilitarian value. 2017 J. Retailing Consum. Serv.. 37 119-131
- Park, C.W. ; Sutherland, I. ; Lee, S.K. Effects of online reviews, trust, and picture-superiority on intention to purchase restaurant services. 2021 J. Hospit. Tourism Manag.. 47 228-236
Paper not yet in RePEc: Add citation now
Park, E.J. ; Kim, E.Y. ; Funches, V.M. ; Foxx, W. Apparel product attributes, web browsing, and e-impulse buying on shopping websites. 2012 J. Bus. Res.. 65 1583-1589
Park, M. ; Yoo, J. Effects of perceived interactivity of augmented reality on consumer responses: a mental imagery perspective. 2020 J. Retailing Consum. Serv.. 52 -
Schreiner, T. ; Rese, A. ; Baier, D. Multichannel personalization: identifying consumer preferences for product recommendations in advertisements across different media channels. 2019 J. Retailing Consum. Serv.. 48 87-99
- Shaouf, A. ; Lü, K. ; Li, X. The effect of web advertising visual design on online purchase intention: an examination across gender. 2016 Comput. Hum. Behav.. 60 622-634
Paper not yet in RePEc: Add citation now
Son, J. ; Lee, J. ; Oh, O. ; Lee, H.K. ; Woo, J. Using a Heuristic-Systematic Model to assess the Twitter user profile's impact on disaster tweet credibility. 2020 Int. J. Inf. Manag.. 54 -
- Statista Content Marketing – Statistics & Facts”. 2023 :
Paper not yet in RePEc: Add citation now
- Sun, X. ; Han, M. ; Feng, J. Helpfulness of online reviews: examining review informativeness and classification thresholds by search products and experience products. 2019 Decis. Support Syst.. 124 -
Paper not yet in RePEc: Add citation now
- Sun, Y. ; Lim, K.H. ; Jiang, C. ; Peng, J.Z. ; Chen, X. Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation. 2010 Comput. Hum. Behav.. 26 1614-1624
Paper not yet in RePEc: Add citation now
- Taiminen, K. ; Ranaweera, C. Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: the role of brand's helpfulness. 2019 Eur. J. Market.. 53 1759-1781
Paper not yet in RePEc: Add citation now
- Terho, H. ; Mero, J. ; Siutla, L. ; Jaakkola, E. Digital content marketing in business markets: activities, consequences, and contingencies along the customer journey. 2022 Ind. Market. Manag.. 105 294-310
Paper not yet in RePEc: Add citation now
Vazquez, E.E. ; Patel, C. ; Alvidrez, S. ; Siliceo, L. Images, reviews, and purchase intention on social commerce: the role of mental imagery vividness, cognitive and affective social presence. 2023 J. Retailing Consum. Serv.. 74 -
- Verhagen, T. ; Vonkeman, C. ; Feldberg, F. ; Verhagen, P. Present it like it is here: creating local presence to improve online product experiences. 2014 Comput. Hum. Behav.. 39 270-280
Paper not yet in RePEc: Add citation now
Vieira, V.A. ; de Almeida, M.I.S. ; Agnihotri, R. ; da Silva, N.S.D.C. ; Arunachalam, S. In pursuit of an effective B2B digital marketing strategy in an emerging market. 2019 J. Acad. Market. Sci.. 47 1085-1108
- Wang, W.L. ; Malthouse, E.C. ; Calder, B. ; Uzunoglu, E. B2B content marketing for professional services: in-person versus digital contacts. 2019 Ind. Market. Manag.. 81 160-168
Paper not yet in RePEc: Add citation now
- Weathers, D. ; Swain, S.D. ; Grover, V. Can online product reviews be more helpful? Examining characteristics of information content by product type. 2015 Decis. Support Syst.. 79 12-23
Paper not yet in RePEc: Add citation now
Weisstein, F.L. ; Choi, P. ; Andersen, P. The role of external reference price in pay-what-you-want pricing: an empirical investigation across product types. 2019 J. Retailing Consum. Serv.. 50 170-178
- Wu, J. ; Wang, F. ; Liu, L. ; Shin, D. Effect of online product presentation on the purchase intention of wearable devices: the role of mental imagery and individualism–collectivism. 2020 Front. Psychol.. 11 56-
Paper not yet in RePEc: Add citation now
Xiao, L. ; Li, X. ; Zhang, Y. Exploring the factors influencing consumer engagement behavior regarding short-form video advertising: a big data perspective. 2023 J. Retailing Consum. Serv.. 70 -
Yoo, J. ; Kim, M. The effects of online product presentation on consumer responses: a mental imagery perspective. 2014 J. Bus. Res.. 67 2464-2472
Yu, H. ; Liang, Y. ; Wang, A. ; Fan, Q. ; Jin, J. Pay online or pay on delivery? An ERP study of how payment methods affect online purchase decisions for search vs. experience products. 2022 J. Econ. Psychol.. 91 -
- Zhang, K.Z. ; Zhao, S.J. ; Cheung, C.M. ; Lee, M.K. Examining the influence of online reviews on consumers' decision-making: a heuristic–systematic model. 2014 Decis. Support Syst.. 67 78-89
Paper not yet in RePEc: Add citation now
- Zhang, X. ; Cheng, X. ; Huang, X. “Oh, My God, Buy It!” Investigating impulse buying behavior in live streaming commerce. 2022 Int. J. Hum. Comput. Interact.. 39 2436-2449
Paper not yet in RePEc: Add citation now
Zheng, X. ; Men, J. ; Yang, F. ; Gong, X. Understanding impulse buying in mobile commerce: an investigation into hedonic and utilitarian browsing. 2019 Int. J. Inf. Manag.. 48 151-160
- Zhou, F. ; Mou, J. ; Kim, J. Toward a meaningful experience: an explanation of the drivers of the continued usage of gamified mobile app services. 2022 Online Inf. Rev.. 46 285-303
Paper not yet in RePEc: Add citation now