- Ahrens, J. ; Coyle, J.R. ; Strahilevitz, M.A. Electronic word of mouth: the effects of incentives on e‐referrals by senders and receivers. 2013 Eur. J. Market.. 47 1034-1051
Paper not yet in RePEc: Add citation now
- Ajzen, I. The theory of planned behavior. 1991 Organ. Behav. Hum. Decis. Process.. 50 179-211
Paper not yet in RePEc: Add citation now
Akram, U. ; Junaid, M. ; Zafar, A.U. ; Li, Z. ; Fan, M. Online purchase intention in Chinese social commerce platforms: being emotional or rational?. 2021 J. Retailing Consum. Serv.. 63 -
- Alcántara-Pilar, J.M. ; Rodriguez-López, M.E. ; Kalinić, Z. ; Liébana-Cabanillas, F. From likes to loyalty: exploring the impact of influencer credibility on purchase intentions in TikTok. 2024 J. Retailing Consum. Serv.. 78 -
Paper not yet in RePEc: Add citation now
- Barkan, R. ; Ayal, S. ; Gino, F. ; Ariely, D. The pot calling the kettle black: distancing response to ethical dissonance. 2012 J. Exp. Psychol. Gen.. 141 757-773
Paper not yet in RePEc: Add citation now
- Belanche, D. ; Flavián, C. ; Pérez-Rueda, A. Consumer empowerment in interactive advertising and eWOM consequences: the PITRE model. 2020 J. Market. Commun.. 26 1-20
Paper not yet in RePEc: Add citation now
- Bhandari, M. ; Rodgers, S. What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions. 2018 Int. J. Advert.. 37 125-141
Paper not yet in RePEc: Add citation now
- Calder, B.J. ; Isaac, M.S. ; Malthouse, E.C. How to capture consumer experiences: a context-specific approach to measuring engagement. 2016 J. Advert. Res.. 56 39-52
Paper not yet in RePEc: Add citation now
- Chan, H. ; Udall, A.M. ; Tam, K. Effects of perceived social norms on support for renewable energy transition: moderation by national culture and environmental risks. 2022 J. Environ. Psychol.. 79 -
Paper not yet in RePEc: Add citation now
Chen, J. ; Gong, X. ; Ren, R. Active or avoidance coping? Influencing mechanisms of streamers' coping strategies on viewers' word of mouth after livestreaming e-commerce failures. 2023 J. Retailing Consum. Serv.. 72 -
- Chu, S. ; Kim, J. The current state of knowledge on electronic word-of-mouth in advertising research. 2018 Int. J. Advert.. 37 1-13
Paper not yet in RePEc: Add citation now
- Dang, A. ; Raska, D. National cultures and their impact on electronic word of mouth: a systematic review. 2022 Int. Market. Rev.. 39 1182-1225
Paper not yet in RePEc: Add citation now
- De Keyzer, F. ; Dens, N. ; De Pelsmacker, P. How and when personalized advertising leads to brand attitude, click, and WOM intention. 2022 J. Advert.. 51 39-56
Paper not yet in RePEc: Add citation now
- Dhar, R. ; Gorlin, M. A dual-system framework to understand preference construction processes in choice. 2013 J. Consum. Psychol.. 23 528-542
Paper not yet in RePEc: Add citation now
Donthu, N. ; Kumar, S. ; Pandey, N. ; Pandey, N. ; Mishra, A. Mapping the electronic word-of-mouth (eWOM) research: a systematic review and bibliometric analysis. 2021 J. Bus. Res.. 135 758-773
- Emerson, R.M. Social exchange theory. 1976 Annu. Rev. Sociol.. 2 335-362
Paper not yet in RePEc: Add citation now
- Errmann, A. ; Seo, Y. ; Choi, Y.K. ; Yoon, S. Divergent effects of friend recommendations on disclosed social media advertising in the United States and Korea. 2019 J. Advert.. 48 495-511
Paper not yet in RePEc: Add citation now
Fatima, J.K. ; Khan, M.I. ; Bahmannia, S. ; Chatrath, S.K. ; Dale, N.F. ; Johns, R. Rapport with a chatbot? The underlying role of anthropomorphism in socio-cognitive perceptions of rapport and e-word of mouth. 2024 J. Retailing Consum. Serv.. 77 -
- Faul, F. ; Erdfelder, E. ; Lang, A. ; Buchner, A. G* Power 3: a flexible statistical power analysis program for the social, behavioral, and biomedical sciences. 2007 Behav. Res. Methods. 39 175-191
Paper not yet in RePEc: Add citation now
- Festinger, L. A Theory of Cognitive Dissonance. 1957 Stanford university press:
Paper not yet in RePEc: Add citation now
Garnefeld, I. ; Helm, S. ; Grötschel, A. May we buy your love? psychological effects of incentives on writing likelihood and valence of online product reviews. 2020 Electron. Mark.. 30 805-820
- Gavilanes, J.M. ; Flatten, T.C. ; Brettel, M. Content strategies for digital consumer engagement in social networks: why advertising is an antecedent of engagement. 2018 J. Advert.. 47 4-23
Paper not yet in RePEc: Add citation now
- Gvili, Y. ; Levy, S. Antecedents of attitudes toward eWOM communication: differences across channels. 2016 Internet Res.. 26 1030-1051
Paper not yet in RePEc: Add citation now
- Gvili, Y. ; Levy, S. Consumer engagement in sharing brand-related information on social commerce: the roles of culture and experience. 2021 J. Market. Commun.. 27 53-68
Paper not yet in RePEc: Add citation now
- Gvili, Y. ; Levy, S. I Share, Therefore I Trust: a moderated mediation model of the influence of eWOM engagement on social commerce. 2023 J. Bus. Res.. 166 -
Paper not yet in RePEc: Add citation now
- Hayes, A.F. Introduction to mediation, moderation, and conditional process analysis. 2018 Guilford Press:
Paper not yet in RePEc: Add citation now
Hayes, J.L. ; King, K.W. ; Ramirez, Jr.A. Brands, friends, & viral advertising: a social exchange perspective on the ad referral processes. 2016 J. Interact. Market.. 36 31-45
- Hegner, S.M. ; Kusse, D.C. ; Pruyn, A.T. Watch it! The influence of forced pre-roll video ads on consumer perceptions. 2016 En : . Springer Gabler:
Paper not yet in RePEc: Add citation now
- Hennig-Thurau, T. ; Gwinner, K.P. ; Walsh, G. ; Gremler, D.D. Electronic word-of-mouth via consumer‐opinion platforms: what motivates consumers to articulate themselves on the Internet?. 2004 J. Interact. Market.. 18 38-52
Paper not yet in RePEc: Add citation now
Hollebeek, L.D. ; Glynn, M.S. ; Brodie, R.J. Consumer brand engagement in social media: conceptualization, scale development and validation. 2014 J. Interact. Market.. 28 149-165
- Hong, S. ; Pittman, M. eWOM anatomy of online product reviews: interaction effects of review number, valence, and star ratings on perceived credibility. 2020 Int. J. Advert.. 1-29
Paper not yet in RePEc: Add citation now
Hwang, A.H. ; Oh, J. Interacting with background music engages E-Customers more: the impact of interactive music on consumer perception and behavioral intention. 2020 J. Retailing Consum. Serv.. 54 -
Hwang, J. ; Choi, L. Having fun while receiving rewards?: exploration of gamification in loyalty programs for consumer loyalty. 2020 J. Bus. Res.. 106 365-376
- Ismagilova, E. ; Rana, N.P. ; Slade, E.L. ; Dwivedi, Y.K. A meta-analysis of the factors affecting eWOM providing behaviour. 2020 Eur. J. Market.. 55 1067-1102
Paper not yet in RePEc: Add citation now
- Jean Tsang, S. Cognitive discrepancy, dissonance, and selective exposure. 2019 Media Psychol.. 22 394-417
Paper not yet in RePEc: Add citation now
- Kalyanaraman, S. ; Sundar, S.S. The psychological appeal of personalized content in web portals: does customization affect attitudes and behavior?. 2006 J. Commun.. 56 110-132
Paper not yet in RePEc: Add citation now
- Karpinska-Krakowiak, M. ; Eisend, M. Mini-film advertising and digital brand engagement: the moderating effects of drama and lecture. 2019 Int. J. Advert.. 1-23
Paper not yet in RePEc: Add citation now
- Kim, J. ; Naylor, G. ; Sivadas, E. ; Sugumaran, V. The unrealized value of incentivized eWOM recommendations. 2016 Market. Lett.. 27 411-421
Paper not yet in RePEc: Add citation now
- Kim, S.J. ; Maslowska, E. ; Malthouse, E.C. Understanding the effects of different review features on purchase probability. 2018 Int. J. Advert.. 37 29-53
Paper not yet in RePEc: Add citation now
- Kim, W. ; Ryoo, Y. ; Yoon, S. ; Kim, K. Ethical dissonance in environmental advertising: moderating effects of self-benefit versus other-benefit appeals. 2021 Int. J. Advert.. 40 1320-1342
Paper not yet in RePEc: Add citation now
King, R.A. ; Racherla, P. ; Bush, V.D. What we know and don't know about online word-of-mouth: a review and synthesis of the literature. 2014 J. Interact. Market.. 28 167-183
Krishnamurthy, A. ; Kumar, S.R. Electronic word-of-mouth and the brand image: exploring the moderating role of involvement through a consumer expectations lens. 2018 J. Retailing Consum. Serv.. 43 149-156
Kumar, A. ; Shankar, A. ; Nayal, P. Metaverse is not my cup of tea! An investigation into how personality traits shape metaverse usage intentions. 2024 J. Retailing Consum. Serv.. 77 -
- Lee, S.S. ; Johnson, B.K. Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness. 2022 Int. J. Advert.. 41 30-53
Paper not yet in RePEc: Add citation now
- Levy, S. ; Gvili, Y. How credible is e-word of mouth across digital-marketing channels?: the roles of social capital, information richness, and interactivity. 2015 J. Advert. Res.. 55 95-109
Paper not yet in RePEc: Add citation now
- Levy, S. ; Gvili, Y. ; Hino, H. Engagement of ethnic-minority consumers with electronic word of mouth (eWOM) on social media: the pivotal role of intercultural factors. 2021 Journal of Theoretical and Applied Electronic Commerce Research. 16 2608-2632
Paper not yet in RePEc: Add citation now
- Liu, S.Q. ; Mattila, A.S. Airbnb: online targeted advertising, sense of power, and consumer decisions. 2017 Int. J. Hospit. Manag.. 60 33-41
Paper not yet in RePEc: Add citation now
Luo, Y.E. ; Wong, V. ; Chou, T. The role of product newness in activating consumer regulatory goals. 2016 Int. J. Res. Market.. 33 600-611
- MacKinnon, D.P. ; Krull, J.L. ; Lockwood, C.M. Equivalence of the mediation, confounding and suppression effect. 2000 Prev. Sci.. 1 173-181
Paper not yet in RePEc: Add citation now
- Mazerant, K. ; Willemsen, L.M. ; Neijens, P. ; van Schooten, E. ; van Noort, G. Topical Advertising in enduring events: the role of timing and creativity in engagement with social media brand messages during COVID-19. 2022 Int. J. Advert.. 1-22
Paper not yet in RePEc: Add citation now
Moliner-Tena, M.A. ; Monferrer-Tirado, D. ; Estrada-Guillen, M. ; Vidal-Meliá, L. Memorable customer experiences and autobiographical memories: from service experience to word of mouth. 2023 J. Retailing Consum. Serv.. 72 -
- Moran, G. ; Muzellec, L. eWOM credibility on social networking sites: a framework. 2017 J. Market. Commun.. 23 149-161
Paper not yet in RePEc: Add citation now
Neale, M. ; Corkindale, D. Make product placement work for you: get less exposure. 2022 Bus. Horiz.. 65 149-157
- Oeldorf-Hirsch, A. ; Hecht, B. ; Morris, M.R. ; Teevan, J. ; Gergle, D. To search or to ask: the routing of information needs between traditional search engines and social networks. 2014 En : Paper Presented at the Proceedings of the 17th ACM Conference on Computer Supported Cooperative Work & Social Computing. :
Paper not yet in RePEc: Add citation now
Park, J. ; Ahn, H. ; Kim, D. ; Park, E. GNN-IR: examining graph neural networks for influencer recommendations in social media marketing. 2024 J. Retailing Consum. Serv.. 78 -
Park, J. ; Hyun, H. ; Thavisay, T. A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention. 2021 J. Retailing Consum. Serv.. 58 -
- Peer, E. ; Brandimarte, L. ; Samat, S. ; Acquisti, A. Beyond the Turk: alternative platforms for crowdsourcing behavioral research. 2017 J. Exp. Soc. Psychol.. 70 153-163
Paper not yet in RePEc: Add citation now
Perez, D. ; Stockheim, I. ; Baratz, G. Complimentary competition: the impact of positive competitor reviews on review credibility and consumer purchase intentions. 2022 J. Retailing Consum. Serv.. 69 -
Petty, R.E. ; Cacioppo, J.T. ; Schumann, D. Central and peripheral routes to advertising effectiveness: the moderating role of involvement. 1983 J. Consum. Res.. 10 135-146
Reimer, T. ; Benkenstein, M. Altruistic eWOM marketing: more than an alternative to monetary incentives. 2016 J. Retailing Consum. Serv.. 31 323-333
Rohit, K. ; Shankar, A. ; Katiyar, G. ; Mehrotra, A. ; Alzeiby, E.A. Consumer engagement in chatbots and voicebots. A multiple-experiment approach in online retailing context. 2024 J. Retailing Consum. Serv.. 78 -
Rosario, A.B. ; de Valck, K. ; Sotgiu, F. Conceptualizing the electronic word-of-mouth process: what we know and need to know about eWOM creation, exposure, and evaluation. 2020 J. Acad. Market. Sci.. 48 422-448
- Rundin, K. ; Colliander, J. Multifaceted influencers: toward a new typology for influencer roles in advertising. 2021 J. Advert.. 50 548-564
Paper not yet in RePEc: Add citation now
Sardar, A. ; Manzoor, A. ; Shaikh, K.A. ; Ali, L. An empirical examination of the impact of eWom information on young consumers' online purchase intention: mediating role of eWom information adoption. 2021 Sage Open. 11 1-12
- Schivinski, B. ; Christodoulides, G. ; Dabrowski, D. Measuring consumers' engagement with brand-related social-media content: development and validation of a scale that identifies levels of social-media engagement with brands. 2016 J. Advert. Res.. 56 64-80
Paper not yet in RePEc: Add citation now
- Schulze, C. ; Schöler, L. ; Skiera, B. Not all fun and games: viral marketing for utilitarian products. 2014 J. Market.. 78 1-19
Paper not yet in RePEc: Add citation now
- Shaouf, A. ; Lü, K. ; Li, X. The effect of web advertising visual design on online purchase intention: an examination across gender. 2016 Comput. Hum. Behav.. 60 622-634
Paper not yet in RePEc: Add citation now
- Sundar, S.S. Self as source: agency and customization in interactive media. 2008 En : Konijn, E. ; Utz, S. ; Tanis, M. ; Barnes, S. Mediated Interpersonal Communication. Routledge:
Paper not yet in RePEc: Add citation now
- Sundar, S.S. ; Kim, J. ; Gambino, A. Using theory of interactive media effects (TIME) to analyze digital advertising. 2017 En : Rodgers, S. ; Thorson, E. Digital Advertising. Routledge:
Paper not yet in RePEc: Add citation now
- Uzunboylu, N. ; Melanthiou, Y. ; Papasolomou, I. Hello Brand, let's take a selfie. 2020 Qual. Mark. Res. Int. J.. 23 109-121
Paper not yet in RePEc: Add citation now
- Verma, D. ; Dewani, P.P. eWOM credibility: a comprehensive framework and literature review. 2021 Online Inf. Rev.. 45 481-500
Paper not yet in RePEc: Add citation now
- Wang, W. ; Chen, R.R. ; Ou, C.X. ; Ren, S.J. Media or message, which is the king in social commerce?: an empirical study of participants' intention to repost marketing messages on social media. 2019 Comput. Hum. Behav.. 93 176-191
Paper not yet in RePEc: Add citation now
- Xu, X. ; Li, Q. ; Peng, L. ; Hsia, T. ; Huang, C. ; Wu, J. The impact of informational incentives and social influence on consumer behavior during Alibaba's online shopping carnival. 2017 Comput. Hum. Behav.. 76 245-254
Paper not yet in RePEc: Add citation now
- Ye, G. ; Hudders, L. ; De Jans, S. ; De Veirman, M. The value of influencer marketing for business: a bibliometric analysis and managerial implications. 2021 J. Advert.. 50 160-178
Paper not yet in RePEc: Add citation now
- Yoo, B. ; Donthu, N. ; Lenartowicz, T. Measuring Hofstede's five dimensions of cultural values at the individual level: development and validation of CVSCALE. 2011 J. Int. Consum. Market.. 23 193-210
Paper not yet in RePEc: Add citation now
- Yoon, G. ; Li, C. ; Ji, Y. ; North, M. ; Hong, C. ; Liu, J. Attracting comments: digital engagement metrics on Facebook and financial performance. 2018 J. Advert.. 47 24-37
Paper not yet in RePEc: Add citation now
- Zhao, X. ; Zhu, Z. ; Shan, M. ; Cao, R. ; Chen, H.A. “Informers” or “entertainers”: the effect of social media influencers on consumers' green consumption. 2024 J. Retailing Consum. Serv.. 77 -
Paper not yet in RePEc: Add citation now