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2. Rough is durable, smooth is user-friendly: Effects of surface visual roughness on consumers€™ perception and product preference. (2025). Wu, Peixuan ; Lv, Linxiang ; Jiang, Yushi ; Chen, Jiuqi.
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3. Impact of Gen-AI chatbots on consumer services experiences and behaviors: Focusing on the sensation of awe and usage intentions through a cybernetic lens. (2025). Prakash, Gyan ; Pathak, Kanishka ; Luthra, Sunil ; Kumar, Anil ; Samadhiya, Ashutosh.
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4. Give me a second life! Extending the life-span of luxury products through repair. (2025). Semaan, Rania W ; Mrad, Mona ; Prandelli, Emanuela ; Christodoulides, George.
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5. Product lifespan extension of technology products: Exploring perceptions, value-beliefs, motives and attitudes in American and Spanish consumers. (2024). Ortega, Jos Manuel ; Armstrong, Catherine Anne.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003321.

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6. So hard to say goodbye? A study on the impact of anthropomorphism on the retention of idle products. (2024). Li, Shouwei ; Liu, Ping.
   In: Journal of Retailing and Consumer Services.
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31. The Impact of Sharing Mechanism Design on Content Sharing in Online Social Networks. (2018). Hinz, Oliver ; Heimbach, Irina.
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33. If brands are people, then people are impulsive—assessing the connection between brand personality and impulsive buying behaviour. (2017). Dixit, Saumya ; Verma, Anshul ; Badgaiyan, Anant Jyoti.
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34. Brand love: development and validation of a practical scale. (2017). Bagozzi, Richard P ; Batra, Rajeev ; Ahuvia, Aaron.
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35. City Brand Personality—Relations with Dimensions and Dimensions Inter-Relations. (2017). Ugulea, Oana.
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36. Effects of personification and anthropomorphic tendency on destination attitude and travel intentions. (2017). Letheren, Kate ; Jin, Hyun Seung.
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37. This is your stomach speaking: Anthropomorphized health messages reduce portion size preferences among the powerless. (2017). Newton, Joshua D ; Wong, Jimmy.
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38. “Dont pretend to be my friend!” When an informal brand communication style backfires on social media. (2017). Van Riel, Allard ; Belei, Nina ; Horvath, Csilla ; Gretry, Anais.
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39. When brand anthropomorphism alters perceptions of justice: The moderating role of self-construal. (2017). Puzakova, Marina ; Rocereto, Joseph F ; Kwak, Hyokjin.
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40. Consumer Neoteny: An Evolutionary Perspective on Childlike Behavior in Consumer Society. (2016). Oliver, Mathieu Alemany.
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41. Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. (2016). Bernritter, Stefan F ; Smit, Edith G.
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42. The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Madden, Thomas J ; Hudson, Simon ; Roth, Martin S ; Huang, LI.
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43. Consumer Brand Relationships. (2016). Binti, Noor Hasmini ; Wahab, Mohammad Kashedul .
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44. Consumer Brand Relationships. (2016). Binti, Noor Hasmini ; Wahab, Mohammad Kashedul .
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45. Does information about the underdog biography of company founders affect brand evaluations?. (2015). Gierl, Heribert ; Stock, Carolin.
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46. Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement. (2015). Schaefers, Tobias ; Schamari, Julia.
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47. The impact of a homogenous versus a prototypical Web design on online retail patronage for multichannel providers. (2015). Verhoef, Peter C ; Emrich, Oliver.
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48. Brand and automaticity. (2008). Liu, John.
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49. The personal influence of Instagram bloggers on consumer–brand interactions: brands as tribal artifacts. (). Sashittal, Hemant C ; Jassawalla, Avan R.
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50. My brand identity lies in the brand name: personified suggestive brand names. (). Ross, William T ; Kara, Selcan ; Gunasti, Kunter.
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