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2. Exploring the moderating role of ethics position between community commitment and oppositional loyalty in Huaweis brand communities. (2025). Cheng, Guo ; Li, Wenjie ; Si, Dongyang ; Han, Xiaoyun.
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3. The Role of Brand Identification in Building Customer Relationships: A Case Study of French Banks. (2024). Ayoubi, Latifa.
   In: Post-Print.
   RePEc:hal:journl:hal-04787056.

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