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20. Noisy signals: do ratings volatility depend on the length of the consumption span?. (2023). Leoni, Veronica ; Boto-Garcia, David.
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21. Impact of praise cashback strategy: Implications for consumers and e‐businesses. (2023). Wu, Yuanyuan.
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22. Effect of other visible reviews’ votes and personality on review helpfulness evaluation: an event-related potentials study. (2022). Li, Yiran ; Wen, Xuan ; Zhang, Liyi ; Guo, Daomeng.
    In: Electronic Commerce Research.
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23. Histogram Distortion Bias in Consumer Choices. (2022). Zhang, Xiaoquan ; Lu, Tao ; Yuan, May ; Wang, Chong.
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24. Same but different - The effect of the unit of measure on the valuation of a unit price. (2022). Ohlwein, Martin.
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25. What consumers think about product self-assembly: Insights from big data. (2022). Safi, Roozmehr.
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26. How much is a picture worth? Online review picture background and its impact on purchase intention. (2022). Zhang, Mingyue ; Chen, Haipeng ; Zhao, Haichuan.
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27. The Effect of Price on Firm Reputation. (2021). Reshef, Oren ; Luca, Michael.
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28. When the Stars Shine Too Bright: The Influence of Multidimensional Ratings on Online Consumer Ratings. (2021). , Peter ; Weinmann, Markus ; Brocke, Jan Vom ; Schneider, Christoph.
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29. The Fateful First Consumer Review. (2021). Shin, Woochoel ; Park, Sungsik ; Xie, Jinhong.
    In: Marketing Science.
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30. “Worse Than What I Read?” The External Effect of Review Ratings on the Online Review Generation Process: An Empirical Analysis of Multiple Product Categories Using Amazon.com Review Data. (2021). Park, Young Joon ; Yoon, Yeujun ; Joo, Jaewoo ; Polpanumas, Charin.
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31. Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time. (2021). Puccinelli, Nancy M ; Tsiros, Michael ; Ho, Henry ; Villanova, Daniel ; Hatfield, Cheryl ; Bodapati, Anand V ; Kushwaha, Tarun ; Goodstein, Ronald C ; Brandon, Renee ; Suri, Rajneesh.
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32. Dealing with poor online ratings in the hospitality service industry: The mitigating power of corporate social responsibility activities. (2021). Bezenon, Valry ; Lunardo, Renaud ; Girardin, Florent.
    In: Journal of Retailing and Consumer Services.
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33. Lets Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency?. (2021). Halloran, Timothy J ; Lutz, Richard J.
    In: Journal of Interactive Marketing.
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34. Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising. (2021). Kang, Taeghyun ; Ma, Minghui ; Byun, Kyung-Ah ; Kim, Kevin.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:55:y:2021:i:c:p:81-103.

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35. Increasing consumer surplus through a novel product testing mechanism. (2020). Brendel, Franziska ; Ehses-Friedrich, Christiane ; Vollstaedt, Ulrike ; Imcke, Patrick.
    In: Ruhr Economic Papers.
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36. Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation. (2020). Sotgiu, Francesca ; Valck, Kristine ; Rosario, Ana Babi.
    In: Journal of the Academy of Marketing Science.
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37. Choosing between hotels: impact of bimodal rating summary statistics and maximizing behavioral tendency. (2020). Zanker, Markus ; Coba, Ludovik ; Rook, Laurens.
    In: Information Technology & Tourism.
    RePEc:spr:infott:v:22:y:2020:i:1:d:10.1007_s40558-019-00156-z.

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38. The Effect of Price on Firm Reputation. (2020). Reshef, Oren ; Luca, Michael.
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39. What drives online course sales? Signaling effects of user-generated information in the paid knowledge market. (2020). Zhang, Yan ; Li, Xiaoyong ; Zhao, LU.
    In: Journal of Business Research.
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40. A multi-facet item response theory approach to improve customer satisfaction using online product ratings. (2019). Chung, Yuho ; Peng, Ling ; Cui, Geng ; Li, Chunyu.
    In: Journal of the Academy of Marketing Science.
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41. Product Rating Statistics as Consumer Search Aids. (2019). Lam, Shun Yin ; Guan, Chong.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:48:y:2019:i:c:p:51-70.

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42. Reputation and new venture performance in online markets: The moderating role of market crowding. (2019). Taeuscher, Karl.
    In: Journal of Business Venturing.
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43. Estimating deception in consumer reviews based on extreme terms: Comparison analysis of open vs. closed hotel reservation platforms. (2019). Moon, Sangkil ; Bergey, Paul K ; Kim, Moon-Yong.
    In: Journal of Business Research.
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44. Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption. (2019). Kuharev, Victoria ; Kuester, Sabine ; Schuhmacher, Monika C ; Konya-Baumbach, Elisa.
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45. Platform-mediated reputation systems in the sharing economy and incentives to provide service quality: the case of ridesharing services. (2018). Basili, Marcello ; Rossi, Maria Alessandra.
    In: Department of Economics University of Siena.
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46. The Value of Multidimensional Rating Systems: Evidence from a Natural Experiment and Randomized Experiments. (2018). Hong, Yili ; Liu, Ying ; Chen, Pei-Yu.
    In: Management Science.
    RePEc:inm:ormnsc:v:64:y:2018:i:10:p:4629-4647.

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47. The Effects of Culture on Consumers Consumption and Generation of Online Reviews. (2018). Jun, Mina ; Kim, Jongmin.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:43:y:2018:i:c:p:134-150.

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48. A ratings pattern heuristic in judgments of expertise: When being right Looks wrong. (2018). Palmeira, Mauricio ; Spassova, Gerri ; Andrade, Eduardo B.
    In: Organizational Behavior and Human Decision Processes.
    RePEc:eee:jobhdp:v:147:y:2018:i:c:p:26-47.

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49. The Presentation Format of Review Score Information Influences Consumer Preferences Through the Attribution of Outlier Reviews. (2017). Camilleri, Adrian R.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:39:y:2017:i:c:p:1-14.

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50. To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns. (2016). Wiesel, Thorsten ; Gensler, Sonja ; Minnema, Alec.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:92:y:2016:i:3:p:253-267.

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51. The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands. (2016). Saini, Yvonne K ; Lynch, John G.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:33:y:2016:i:3:p:702-705.

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