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Consumers´ Perception of Responsible Companies and Using of Cause-Related Marketing in their CSR Practice. (2022). Eva, Poliacikova ; Zdenka, Musova ; Simona, Bartosova.
In: European Journal of Interdisciplinary Studies.
RePEc:jis:ejistu:y:2022:i:02:id:499.

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  25. Consumer skepticism towards cause related marketing: exploring the consumer tendency to question from emerging market perspective. (2020). Thomas, Sujo ; Kureshi, Sonal.
    In: International Review on Public and Nonprofit Marketing.
    RePEc:spr:irpnmk:v:17:y:2020:i:2:d:10.1007_s12208-020-00244-5.

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  26. Social Representations of “Rounding Up” as a Cause-Related Marketing Practice: A Study of Mexican Millennials. (2020). Cavazos-Arroyo, Judith ; Castillo-Villar, Fernando Rey.
    In: Sustainability.
    RePEc:gam:jsusta:v:12:y:2020:i:13:p:5278-:d:378235.

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  27. Productive partnerships? Driving consumer awareness to action in CSR partnerships. (2020). McDonald, Heath ; Rayne, Daniel ; Leckie, Civilai.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:118:y:2020:i:c:p:49-57.

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  28. Does the global vs. local scope matter? Contingencies of cause-related marketing in a developed market. (2020). Ang, Tyson ; Wei, Shuqin ; Liou, Ru-Shiun.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:108:y:2020:i:c:p:201-212.

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  29. Building corporate reputation, overcoming consumer skepticism, and establishing trust: choosing the right message types and social causes in the restaurant industry. (2019). Kim, Sung-Bum.
    In: Service Business.
    RePEc:spr:svcbiz:v:13:y:2019:i:2:d:10.1007_s11628-018-0386-5.

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  30. Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm. (2019). Singh, Shiwangi ; Dhir, Sanjay.
    In: International Review on Public and Nonprofit Marketing.
    RePEc:spr:irpnmk:v:16:y:2019:i:2:d:10.1007_s12208-019-00233-3.

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  31. The Mediating Role of Moral Elevation in Cause-Related Marketing: A Moral Psychological Perspective. (2019). Zhu, Yunxia ; Jiang, Ruochen ; Zheng, Ling.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:156:y:2019:i:2:d:10.1007_s10551-017-3614-3.

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  32. Cause Related Marketing among Millennial Consumers: The Role of Trust and Loyalty in the Food Industry. (2019). Raimondo, Maria ; Lerro, Marco ; Stanco, Marcello ; Marotta, Giuseppe ; Nazzaro, Concetta.
    In: Sustainability.
    RePEc:gam:jsusta:v:11:y:2019:i:2:p:535-:d:199344.

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  33. Millennial Consumers’ Responses to Cause-Related Marketing in Support of LGBTQ Homeless Youth. (2019). Diddi, Sonali ; Hyllegard, Karen ; Hensley, Cammie.
    In: Social Sciences.
    RePEc:gam:jscscx:v:8:y:2019:i:8:p:240-:d:257542.

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  34. Which maximizes donations: Charitable giving as an incentive or incentives for charitable giving?. (2019). Chen, Po-Yu ; Chang, Chia-Chi.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:97:y:2019:i:c:p:65-75.

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  35. The Effects of Featured Advertising and Package Labeling on Sustainability of Cause-Related Marketing (CRM) Products. (2018). Friske, Wesley ; Choi, Sun Hee ; Lee, Sangno.
    In: Sustainability.
    RePEc:gam:jsusta:v:10:y:2018:i:9:p:3011-:d:165588.

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  36. Cause-Brand Association and Consumer Attitude: A Review. (2018). Panda, Rajesh ; Rohit, Deepa.
    In: Indian Journal of Commerce and Management Studies.
    RePEc:aii:ijcmss:v:09:y:2018:i:1:p:61-71.

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  37. Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention. (2017). Shukla, Yupal S ; Patel, Jayesh D ; Gadhavi, Dharmesh D.
    In: International Review on Public and Nonprofit Marketing.
    RePEc:spr:irpnmk:v:14:y:2017:i:1:d:10.1007_s12208-016-0151-1.

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  38. How motivations for CSR and consumer-brand social distance influence consumers to adopt pro-social behavior. (2017). de Andrade, Lucas Magalhes ; Mantovani, Danielle ; Negro, Angela.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:36:y:2017:i:c:p:156-163.

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  39. Influence of Socio-demographic Characteristics of Consumers on Attitudes Towards Cause Related Marketing. (2016). Witek, Lucyna.
    In: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis.
    RePEc:mup:actaun:actaun_2016064062173.

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  40. The effect of cause-related marketing on the consumer purchase intention: focusing on the meditating variables (studied on clients of Ghalamchi educational services). (2016). Esfidani, Mohhamad Rahim ; Matin, Hasan Zaree ; Hamidizade, Ali ; Rashid, Ali Asghar .
    In: International Journal of Business Forecasting and Marketing Intelligence.
    RePEc:ids:ijbfmi:v:2:y:2016:i:3:p:233-247.

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  41. Consumer adoption of No Junk Mail stickers: An extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness. (2016). Simon, Franoise.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:29:y:2016:i:c:p:12-21.

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