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1. Start with “Why,” but only if you have to: The strategic framing of novel ideas across different audiences. (2022). Ferriani, Simone ; Cattani, Gino ; Falchetti, Denise.
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2. Is the uphill road the one more taken? How task complexity prompts action on non-pressing tasks. (2021). Patrick, Vanessa M ; Bayuk, Julia Belyavsky.
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3. Weaving network theory into effectuation: A multi-level reconceptualization of effectual dynamics. (2020). Coviello, Nicole ; Kerr, Jon.
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4. The Effects of Consumers’ Perceived Values on Intention to Purchase Upcycled Products. (2019). Yu, Somi ; Lee, Ji Eun.
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5. Beyond the shadow of a doubt: The effect of consumer knowledge on restaurant evaluation. (2018). Naderi, Iman ; Guzman, Francisco ; Paswan, Audhesh K.
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7. UNIQUENESS PERCEPTION AND WILLINGNESS TO BUY PROTECTED GEOGRAPHICAL ORIGIN VERSUS DOPPELGAENGER BRANDS. (2017). Kazlauskaite, Ruta ; Neciunskas, Paulius ; Tomaseviciute, Laura ; Gineikiene, Justina ; Kazlauske, Dovile.
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10. The user multifaceted expertise: Divergent effects of the website versus e-commerce expertise. (2016). Senecal, Sylvain ; Aljukhadar, Muhammad.
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17. Finanzielle Flexibilität in landwirtschaftlichen Investitionsentscheidungen: Ein Discrete Experiment. (2013). Musshoff, Oliver ; Liebe, U ; Anastassiadis, F.
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18. Identifying consumer heterogeneity in unobserved categories. (2012). Blanchard, Simon ; Desarbo, Wayne ; Harmancioglu, Nukhet ; Atalay, A..
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20. Comparison of the Investment Behavior of German and Kazakhstani Farmers: an Experimental Approach. (2012). Musshoff, Oliver ; Maart, Syster Christin ; Tubetov, Dulat.
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23. Optimal Timing of Farmland Investment - An Experimental Study on Farmers Decision Behavior -. (2011). Musshoff, Oliver ; Maart, Syster Christin.
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24. The effect of context and the level of decision maker training on the perception of a propertys probable sale price. (2010). Levy, Deborah S..
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26. The influence of quality cues and typicality cues on restaurant purchase intention. (2010). Roest, Henk ; Rindfleisch, Aric.
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27. Unstuck from the concrete: Carryover effects of abstract mindsets in intertemporal preferences. (2010). Malkoc, Selin A. ; Bettman, James R. ; Zauberman, Gal.
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28. Customer acceptance of RFID technology: Evidence from the German electronic retail sector. (2009). Creusen, Utho ; Dautzenberg, Kirsti ; Mller-Seitz, Gordon ; Stromereder, Christine.
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29. Effectual versus predictive logics in entrepreneurial decision-making: Differences between experts and novices. (2009). Read, Stuart ; Sarasvathy, Saras D. ; Wiltbank, Robert ; Dew, Nicholas.
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30. The effects of reference point, knowledge, and risk propensity on the evaluation of financial products. (2009). Lee, Jinkook ; Kwon, Kyoung-Nan.
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31. Do Economic Policymakers Practice what they Preach? The Case of Pension Decisions. (2009). Dahan, Momi ; Kogut, Tehila ; Shalem, Moshe .
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32. Managerial (In)attention to Competitive Threats. (2009). Patzelt, Holger ; McMullen, Jeffery S. ; Shepherd, Dean A..
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33. Consumer learning and its impact on store format selection. (2008). de Wulf, Kristof ; van Waterschoot, Walter ; Sinha, Piyush Kumar ; van Kenhove, Patrick.
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34. Insurance, credit, and technology adoption : field experimental evidence from Malawi. (2007). Yang, Dean ; Gine, Xavier.
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35. Consumers Price Sensitivities Across Complementary Categories. (2007). Gupta, Sunil ; Duvvuri, Sri Devi ; Ansari, Asim.
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