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Exploring the Nexus Between Internal Branding and Front-line Employees Performance in Indian Public Sector Banks: Serial Mediation Approach. (2024). , Sheena ; Goud, Madhusudhan V.
In: Vision.
RePEc:sae:vision:v:28:y:2024:i:5:p:580-591.

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  87. Yeh C. M., (2013). Tourism involvement, work engagement and job satisfaction among frontline hotel employees. Annals of Tourism Research, 42, 214–239. https://doi.org/10.1016/j.annals.2013.02.00.
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Cocites

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  1. Is brand commitment the missing link in the internal branding and brand citizenship behaviours relationship in services sector: a meta-analysis. (2025). Chhibber, Parul ; Chahal, Hardeep ; Singh, Rahul Pratap.
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  2. The Effects of Brand orientation on Mexican SMEs Business Performance. (2024). Molina-Morejn, Victor Manuel ; Toro, Raumundo Jurez-Del ; Maldonado-Guzmn, Gonzalo.
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  3. Measuring and managing service productivity: a meta-analysis. (2024). Hofmeister, Johannes ; Hogreve, Jens ; Kanbach, Dominik K.
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  4. Exploring the Nexus Between Internal Branding and Front-line Employees Performance in Indian Public Sector Banks: Serial Mediation Approach. (2024). , Sheena ; Goud, Madhusudhan V.
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  6. Emotional Contagion€”As a Moderator in Personality and Organizational Citizenship Behavior Relationship. (2024). Suganthi, L ; Rajesh, Irudhaya J ; Sumathi, G N.
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  7. Social networking sites and employer branding: a qualitative study of Indian organizations. (2024). Nayak, Sunanda ; Budhwar, Pawan.
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  9. The crisis clouds silver linings: The effects of hope and gratitude on employee burnout and engagement. (2023). Shao, Wei ; Ngo, Liem Viet ; Surachartkumtonkun, Jiraporn.
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  10. Don’t blame the powerless: The impact of hierarchy on reactions to responses to ethical scandals. (2023). Sekar, Samuel B ; Hartmann, Nathaniel N ; Palmeira, Mauricio ; Chan, Eugene.
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  11. Bridging employee engagement and customer engagement in a service context. (2023). Wang, Sijun ; Lindsey, Kristina K ; Qi, JI.
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  13. Aligning employees’ work engagement and behavioral performance with internal branding: the missing link of employees’ perceived brand authenticity. (2022). Sultan, Abdullah J.
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  16. Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysis. (2021). Kaminakis, Kostas ; Punjaisri, Khanyapuss ; Papastathopoulos, Avraam ; Boukis, Achilleas.
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  17. The impact of airline internal branding on work outcomes using job satisfaction as a mediator. (2021). Sung, Yung-Kun ; Hu, Hsin-Hui Sunny.
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  18. Internal Branding: Antecedents of Employee Attitudes, Satisfaction, and Organizational Loyalty. (2020). Mircea-Andrei, Scridon.
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  19. The mediating role of job satisfaction on compensation, work environment, and employee performance: Evidence from Indonesia. (2020). Adi, Khofifatu Rohmah ; Idris, Idris ; Soetjipto, Budi Eko ; Supriyanto, Achmad Sani.
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  20. A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education. (2020). Melewar, T C ; Sujchaphong, Pakorn ; Chen, Jun Song ; Nguyen, Bang.
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  21. Dilemmas in Re-branding a University—“Maybe People Just Don’t Like Change”: Linking Meaningfulness and Mutuality into the Reconciliation. (2020). Clark, Paul ; Kuoppakangas, Paivikki ; Suomi, Kati ; Stenvall, Jari ; Chapleo, Chris.
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  22. Supervisor Abuse Effects on Subordinate Turnover Intentions and Subsequent Interpersonal Aggression: The Role of Power-Distance Orientation and Perceived Human Resource Support Climate. (2020). Richard, Orlando C ; Chen, Hao ; Boncoeur, Dorian O ; Ford, David L.
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  23. Does haste always make waste? Service quantity, service quality, and incentives in speed-intensive service firms. (2019). Jang, Sungha ; Wiggins, Jennifer ; Nowlin, Edward ; Song, Chanho.
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  24. S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM. (2019). Chen, Tom ; Srivastava, Rajendra K ; Hollebeek, Linda D.
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  25. Service employee dress: Effects on employee-customer interactions and customer-brand relationship at full-service restaurants. (2019). Wang, Yao-Chin ; Lang, Chunmin.
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  26. The mediating role of brand knowledge on employees’ brand citizenship behaviour: Does organizational tenure matter?. (2019). Lu, Vinh Nhat ; Hill, Sally Rao ; van Nguyen, Long Thang ; Conduit, Jodie.
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  27. Looking for motivational routes for employee-generated innovation: Employees scouting behavior. (2018). Lee, Yeunjae ; Kim, Jeong-Nam ; Mazzei, Alessandra.
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  28. An empirical investigation of antecedent and consequences of internal brand equity: Evidence from the airline industry. (2018). Vatankhah, Sanaz ; Darvishi, Maryam.
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  29. The role of climate: implications for service employee engagement and customer service performance. (2017). Yeniaras, Volkan ; Auh, Seigyoung ; Katsikeas, Constantine S ; Menguc, Bulent.
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