create a website

Exploring the Nexus Between Internal Branding and Front-line Employees Performance in Indian Public Sector Banks: Serial Mediation Approach. (2024). , Sheena ; Goud, Madhusudhan V.
In: Vision.
RePEc:sae:vision:v:28:y:2024:i:5:p:580-591.

Full description at Econpapers || Download paper

Cited: 0

Citations received by this document

Cites: 87

References cited by this document

Cocites: 29

Documents which have cited the same bibliography

Coauthors: 0

Authors who have wrote about the same topic

Citations

Citations received by this document

    This document has not been cited yet.

References

References cited by this document

  1. Arbuckle J. L., (2014). Amos 23.0 user’s guide.
    Paper not yet in RePEc: Add citation now
  2. Asif S., , & Sargeant A., (2000). Modelling internal communications in the financial services sector. European Journal of Marketing, 34(3/4), 299–318. https://doi.org/10.1108/03090560010311867.
    Paper not yet in RePEc: Add citation now

  3. Auh S., , Menguc B., , Spyropoulou S., , & Wang F., (2016). Service employee burnout and engagement: The moderating role of power distance orientation. Journal of the Academy of Marketing Science, 44(6), 726–745. https://doi.org/10.1007/s11747-015-0463-4.

  4. Aurand T. W., , Gorchels L., , & Bishop T. R., (2005). Human resource management’s role in internal branding: An opportunity for cross-functional brand message synergy. Journal of Product & Brand Management, 14(3), 163–169. https://doi.org/10.1108/10610420510601030.
    Paper not yet in RePEc: Add citation now
  5. Babakus E., , Yavas U., , & Karatepe O. M., (2017). Work engagement and turnover intentions. International Journal of Contemporary Hospitality Management, 29(6), 1580–1598. https://doi.org/10.1108/ijchm-11-2015-0649.
    Paper not yet in RePEc: Add citation now
  6. Babakus E., , Yavas U., , Karatepe O. M., , & Avci T., (2003). The effect of management commitment to service quality on employees’ affective and performance outcomes. Journal of the Academy of Marketing Science, 31(3), 272–286. https://doi.org/10.1177/0092070303031003005.
    Paper not yet in RePEc: Add citation now
  7. Bailey A. A., , Albassami F., , & Al-Meshal S., (2016). The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship. International Journal of Bank Marketing, 34(6), 821–840. https://doi.org/10.1108/IJBM-06-2015-0097.
    Paper not yet in RePEc: Add citation now
  8. Bakker A. B., , & Schaufeli W. B., (2008). Positive organizational behavior: Engaged employees in flourishing organizations. Journal of Organizational Behavior, 29(2), 147–154. https://doi.org/10.1002/job.515.
    Paper not yet in RePEc: Add citation now
  9. Bansal H. S., , Mendelson M. B., , & Sharma B., (2001). The impact of internal marketing activities on external marketing outcomes. Journal of Quality Management, 6(1), 61–76. https://doi.org/10.1016/S1084-8568(01)00029-3.
    Paper not yet in RePEc: Add citation now
  10. Benjarongrat P., , & Neal M., (2017). Exploring the service profit chain in a Thai bank. Asia Pacific Journal of Marketing and Logistics, 29(2), 432–452. https://doi.org/10.1108/APJML-03-2016-0061.
    Paper not yet in RePEc: Add citation now
  11. Berry L. L., (1981). The employee as customer. Journal of Retail Banking, 3(1), 33–40.
    Paper not yet in RePEc: Add citation now
  12. Bettencourt L. A., , & Brown S. W., (1997). Contact employees: Relationships among workplace fairness, job satisfaction and prosocial service behaviors. Journal of Retailing, 73(1), 39–61. https://doi.org/10.1016/S0022-4359(97)90014-2.
    Paper not yet in RePEc: Add citation now
  13. Bettencourt L. A., , Gwinner K. P., , & Meuter M. L., (2001). A comparison of attitude, personality, and knowledge predictors of service-oriented organizational citizenship behaviors. Journal of Applied Psychology, 86(1), 29–41. https://doi.org/10.1037/0021-9010.86.1.29.
    Paper not yet in RePEc: Add citation now
  14. Bitner M. J., , Booms B. H., , & Tetreault M. S., (1990). The service encounter: Diagnosing favorable and unfavorable incidents. Journal of Marketing, 54(1), 71–84. https://doi.org/10.1177/002224299005400105.
    Paper not yet in RePEc: Add citation now
  15. Bowen D. E., , & Schneider B., (2013). A service climate synthesis and future research agenda. Journal of Service Research, 17(1), 5–22. https://doi.org/10.1177/1094670513491633.
    Paper not yet in RePEc: Add citation now
  16. Brief A. P., , & Motowidlo S. J., (1986). Prosocial organizational behaviors. Academy of Management Review, 11(4), 710–725. https://doi.org/10.5465/amr.1986.4283909.
    Paper not yet in RePEc: Add citation now
  17. Brown S. P., , Jones E., , & Leigh T. W., (2005). The attenuating effect of role overload on relationships linking self-efficacy and goal level to work performance. Journal of Applied Psychology, 90(5), 972–979. https://doi.org/10.1037/0021-9010.90.5.972.
    Paper not yet in RePEc: Add citation now
  18. Chakrabarty K., (2014). Human resource challenges in Indian banks—‘foolproofing’ the employees [Paper presentation]. HR Heads of Banks and Financial Institutions. https://www.bis.org/review/r140211c.htm.
    Paper not yet in RePEc: Add citation now
  19. Cheng J. C., , & Chen C. Y., (2017). Job resourcefulness, work engagement and prosocial service behaviors in the hospitality industry. International Journal of Contemporary Hospitality Management, 29(10), 2668–2687. https://doi.org/10.1108/IJCHM-01-2016-0025.
    Paper not yet in RePEc: Add citation now
  20. Chi C. G., , & Gursoy D., (2009). Employee satisfaction, customer satisfaction, and financial performance: An empirical examination. International Journal of Hospitality Management, 28(2), 245–253. https://doi.org/10.1016/j.ijhm.2008.08.003.
    Paper not yet in RePEc: Add citation now
  21. Christian M. S., , Garza A. S., , & Slaughter J. E., (2011). Work engagement: A quantitative review and test of its relations with task and contextual performance. Personnel Psychology, 64(1), 89–136. https://doi.org/10.1111/j.1744-6570.2010.01203.x.
    Paper not yet in RePEc: Add citation now
  22. Cropanzano R., , & Mitchell M. S., (2005). Social exchange theory: An interdisciplinary review. Journal of Management, 31(6), 874–900. https://doi.org/10.1177/0149206305279602.
    Paper not yet in RePEc: Add citation now
  23. de Chernatony L., , & Cottam S., (2006). Internal brand factors driving successful financial services brands. European Journal of Marketing, 40(5/6), 611–633. https://doi.org/10.1108/03090560610657868.
    Paper not yet in RePEc: Add citation now
  24. Dechawatanapaisal D., (2018). Employee retention: The effects of internal branding and brand attitudes in sales organizations. Personnel Review, 47(3), 675–693. https://doi.org/10.1108/PR-06-2017-0193.
    Paper not yet in RePEc: Add citation now
  25. Du Preez R., , & Bendixen M. T., (2015). The impact of internal brand management on employee job satisfaction, brand commitment and intention to stay. International Journal of Bank Marketing, 33(1), 78–91. https://doi.org/10.1108/IJBM-02-2014-0031.
    Paper not yet in RePEc: Add citation now
  26. Dyne L. Van., , & LePine J. A., (1998). Helping and voice extra-role behaviors: Evidence of construct and predictive validity. Academy of Management Journal, 41(1), 108–119. https://doi.org/10.5465/256902.
    Paper not yet in RePEc: Add citation now
  27. Erkmen E., , & Hancer M., (2015). ‘Do your internal branding efforts measure up?’: Consumers’ response to brand supporting behaviors of hospitality employees. International Journal of Contemporary Hospitality Management, 27(5), 878–895. https://doi.org/10.1108/IJCHM-10-2013-0442.
    Paper not yet in RePEc: Add citation now
  28. Field A., (2013). Discovering statistics using IBM SPSS statistics. SAGE Publications.
    Paper not yet in RePEc: Add citation now
  29. Fornell C., , & Larcker D. F., (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.1177/002224378101800104.
    Paper not yet in RePEc: Add citation now
  30. Foster C., , Punjaisri K., , & Cheng R., (2010). Exploring the relationship between corporate, internal and employer branding. Journal of Product & Brand Management, 19(6), 401–409. https://doi.org/10.1108/10610421011085712.
    Paper not yet in RePEc: Add citation now
  31. Gahlawat N., , & Kundu S. C., (2018). Exploring the connection between socially responsible HRM and citizenship behavior of employees in Indian context. Journal of Indian Business Research. https://doi.org/10.1108/jibr-01-2018-0014.
    Paper not yet in RePEc: Add citation now
  32. Garas S. R. R., , Mahran A. F. A., , & Mohamed H. M. H., (2018). Internal corporate branding impact on employees’ brand supporting behaviour. Journal of Product & Brand Management, 27(1), 79–95. https://doi.org/10.1108/JPBM-03-2016-1112.
    Paper not yet in RePEc: Add citation now
  33. Gibbs T., , & Ashill N. J., (2013). The effects of high performance work practices on job outcomes. International Journal of Bank Marketing, 31(4), 305–326. https://doi.org/10.1108/ijbm-10-2012-0096.
    Paper not yet in RePEc: Add citation now
  34. González J. V., , & Garazo T. G., (2006). Structural relationships between organizational service orientation, contact employee job satisfaction and citizenship behavior. International Journal of Service Industry Management, 17(1), 23–50. https://doi.org/10.1108/09564230610651561.
    Paper not yet in RePEc: Add citation now
  35. Hair J. F., , Black W. C., , Babin B. J., , & Anderson R. E., (2010). Multivariate data analysis: A global perspective (7th ed.). Pearson, Prentice-Hall.
    Paper not yet in RePEc: Add citation now
  36. Halbesleben J. R., , Harvey J., , & Bolino M. C., (2009). Too engaged? A conservation of resources view of the relationship between work engagement and work interference with family. Journal of Applied Psychology, 94(6), 1452–1465. https://doi.org/10.1037/a0017595.
    Paper not yet in RePEc: Add citation now
  37. Hayes A. F., (2017). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. Guilford publications.
    Paper not yet in RePEc: Add citation now
  38. Helm S. V., , Renk U., , & Mishra A., (2016). Exploring the impact of employees’ self-concept, brand identification and brand pride on brand citizenship behaviors. European Journal of Marketing, 50(1/2), 58–77. https://doi.org/10.1108/ejm-03-2014-0162.
    Paper not yet in RePEc: Add citation now
  39. Hoffman B. J., , Blair C. A., , Meriac J. P., , & Woehr D. J., (2007). Expanding the criterion domain? A quantitative review of the OCB literature. Journal of Applied Psychology, 92(2), 555–566. https://doi.org/10.1037/0021-9010.92.2.555.
    Paper not yet in RePEc: Add citation now
  40. Jacobs R., (2003). Turn employees into brand ambassadors. ABA Bank Marketing, 35(3), 22–26.
    Paper not yet in RePEc: Add citation now
  41. Kahn W. A., (1990). Psychological conditions of personal engagement and disengagement at work. Academy of Management Journal, 33(4), 692–724. https://doi.org/10.5465/256287.
    Paper not yet in RePEc: Add citation now
  42. Karatepe O. M., , & Aga M., (2016). The effects of organization mission fulfillment and perceived organizational support on job performance. International Journal of Bank Marketing, 34(3), 368–387. https://doi.org/10.1108/ijbm-12-2014-0171.
    Paper not yet in RePEc: Add citation now
  43. Karatepe O. M., , & Agbaim I. M., (2012). Perceived ethical climate and hotel employee outcomes: An empirical investigation in Nigeria. Journal of Quality Assurance in Hospitality & Tourism, 13(4), 286–315. https://doi.org/10.1080/1528008X.2012.692291.
    Paper not yet in RePEc: Add citation now
  44. Karatepe O. M., , Ozturk A., , & Kim T. T., (2019). The effects of nonwork and personal resources on frontline bank employees’ work engagement and critical job outcomes. International Journal of Bank Marketing, 37(3), 858–879. https://doi.org/10.1108/IJBM-05-2018-0133.
    Paper not yet in RePEc: Add citation now
  45. Karatepe O. M., (2013). High-performance work practices and hotel employee performance: The mediation of work engagement. International Journal of Hospitality Management, 32, 132–140. https://doi.org/10.1016/j.ijhm.2012.05.003.
    Paper not yet in RePEc: Add citation now

  46. Kataria A., , Garg P., , & Rastogi R., (2019). Do high-performance HR practices augment OCBs? The role of psychological climate and work engagement. International Journal of Productivity and Performance Management, 68(6), 1057–1077. https://doi.org/10.1108/IJPPM-02-2018-0057.

  47. Kim H. J., , Tavitiyaman P., , & Kim W. G., (2009). The effect of management commitment to service on employee service behaviors: The mediating role of job satisfaction. Journal of Hospitality & Tourism Research, 33(3), 369–390. https://doi.org/10.1177/1096348009338530.
    Paper not yet in RePEc: Add citation now
  48. King C., , & Grace D., (2012). Examining the antecedents of positive employee brand-related attitudes and behaviours. European Journal of Marketing, 46(3–4), 469–488. https://doi.org/10.1108/03090561211202567.
    Paper not yet in RePEc: Add citation now
  49. Löhndorf B., , & Diamantopoulos A., (2014). Internal branding: Social identity and social exchange perspectives on turning employees into brand champions. Journal of Service Research, 17(3), 310–325. https://doi.org/10.1177/1094670514522098.
    Paper not yet in RePEc: Add citation now
  50. Lee Y. K., , Kim S., , & Kim S. Y., (2014). The impact of internal branding on employee engagement and outcome variables in the hotel industry. Asia Pacific Journal of Tourism Research, 19(12), 1359–1380. https://doi.org/10.1080/10941665.2013.863790.
    Paper not yet in RePEc: Add citation now
  51. Lee Y. K., , Nam J. H., , Park D. H., , & Ah Lee K., (2006). What factors influence customer-oriented prosocial behavior of customer-contact employees? Journal of Services Marketing, 20(4), 251–264. https://doi.org/10.1108/08876040610674599.
    Paper not yet in RePEc: Add citation now
  52. Limpanitgul T., , Jirotmontree A., , Robson M. J., , & Boonchoo P., (2013). Job attitudes and prosocial service behavior: A test of the moderating role of organizational culture. Journal of Hospitality and Tourism Management, 20, 5–12. https://doi.org/10.1016/j.jhtm.2013.05.006.
    Paper not yet in RePEc: Add citation now

  53. Liu G., , Ko W. W., , & Chapleo C., (2017). Managing employee attention and internal branding. Journal of Business Research, 79, 1–11. https://doi.org/10.1016/j.jbusres.2017.05.021.

  54. Locke E. A., (1976). The nature and causes of job satisfaction. In Dunnette M. D., (Ed.), Handbook of industrial and organizational psychology (pp. 1297–1343). Rand-McNally.
    Paper not yet in RePEc: Add citation now
  55. Lytle R. S., , & Timmerman J. E., (2006). Service orientation and performance: An organizational perspective. Journal of Services Marketing, 20(2), 136–147. https://doi.org/10.1108/08876040610657066.
    Paper not yet in RePEc: Add citation now
  56. Miles S. J., , & Mangold G., (2004). A conceptualization of the employee branding process. Journal of Relationship Marketing, 3(2–3), 65–87. https://doi.org/10.1300/J366v03n02_05.
    Paper not yet in RePEc: Add citation now
  57. Ngo L. V., , Nguyen N. P., , Huynh K. T., , Gregory G., , & Cuong P. H., (2019). Converting internal brand knowledge into employee performance. Journal of Product & Brand Management, 29(3), 273–287. https://doi.org/10.1108/jpbm-10-2018-2068.
    Paper not yet in RePEc: Add citation now
  58. Organ D. W., , Podsakoff P. M., , & MacKenzie S. B., (2006). Organizational citizenship behavior: Its nature, antecedents, and consequences. SAGE Publications.
    Paper not yet in RePEc: Add citation now
  59. Paek S., , Schuckert M., , Kim T. T., , & Lee G., (2015). Why is hospitality employees’ psychological capital important? The effects of psychological capital on work engagement and employee morale. International Journal of Hospitality Management, 50, 9–26. https://doi.org/10.1016/j.ijhm.2015.07.001.
    Paper not yet in RePEc: Add citation now
  60. Papasolomou I., , & Vrontis D., (2006). Building corporate branding through internal marketing: The case of the UK retail bank industry. Journal of Product & Brand Management, 15(1), 37–47. https://doi.org/10.1108/10610420610650864.
    Paper not yet in RePEc: Add citation now
  61. Peltier J. W., , Schibrowsky J. A., , & Nill A., (2013). A hierarchical model of the internal relationship marketing approach to nurse satisfaction and loyalty. European Journal of Marketing, 47(5/6), 899–916. https://doi.org/10.1108/03090561311306967.
    Paper not yet in RePEc: Add citation now

  62. Pimpakorn N., , & Patterson P. G., (2010). Customer-oriented behaviour of front-line service employees: The need to be both willing and able. Australasian Marketing Journal (AMJ), 18(2), 57–65. https://doi.org/10.1016/j.ausmj.2010.02.004.

  63. Podsakoff N. P., , Whiting S. W., , Podsakoff P. M., , & Blume B. D., (2009). Individual and organizational-level consequences of organizational citizenship behaviors: A meta-analysis. Journal of Applied Psychology, 94(1), 122–141. https://doi.org/10.1037/a0013079.
    Paper not yet in RePEc: Add citation now
  64. Podsakoff P. M., , MacKenzie S. B., , Lee J. Y., , & Podsakoff N. P., (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903. https://doi.org/10.1037/0021-9010.88.5.879.
    Paper not yet in RePEc: Add citation now
  65. Popli S., , & Rizvi I. A., (2015). Exploring the relationship between service orientation, employee engagement and perceived leadership style: A study of managers in the private service sector organizations in India. Journal of Services Marketing, 29(1), 59–70. https://doi.org/10.1108/JSM-06-2013-0151.
    Paper not yet in RePEc: Add citation now
  66. Popli S., , & Rizvi I. A., (2017). Leadership style and service orientation: The catalytic role of employee engagement. Journal of Service Theory and Practice, 27(1), 292–310. https://doi.org/10.1108/JSTP-07-2015-0151.
    Paper not yet in RePEc: Add citation now
  67. Popli S., , Rizvi I. A., , & Aggarwal A., (2017). Service branding: Do employees know what we stand for? The inside story. International Journal of Services Sciences, 6(2), 95–113. https://doi.org/10.1504/IJSSCI.2017.088750.
    Paper not yet in RePEc: Add citation now

  68. Porricelli M. S., , Yurova Y., , Abratt R., , & Bendixen M., (2014). Antecedents of brand citizenship behavior in retailing. Journal of Retailing and Consumer Services, 21(5), 745–752. https://doi.org/10.1016/j.jretconser.2014.06.002.

  69. Price L. L., , Arnould E. J., , & Deibler S. L., (1995). Consumers’ emotional responses to service encounters: The influence of the service provider. International Journal of Service Industry Management, 6(3), 34–63. https://doi.org/10.1108/09564239510091330.
    Paper not yet in RePEc: Add citation now
  70. Punjaisri K., , & Wilson A., (2017). The role of internal branding in the delivery of employee brand promise. In Advances in corporate branding (pp. 91–108). Springer.
    Paper not yet in RePEc: Add citation now
  71. Punjaisri K., , Evanschitzky H., , & Wilson A., (2009). Internal branding: An enabler of employees’ brand-supporting behaviours. Journal of Service Management, 20(2), 209–226. https://doi.org/10.1108/09564230910952780.
    Paper not yet in RePEc: Add citation now
  72. Punjaisri K., , Wilson A., , & Evanschitzky H., (2008). Exploring the influences of internal branding on employees’ brand promise delivery: Implications for strengthening customer–brand relationships. Journal of Relationship Marketing, 7(4), 407–424. https://doi.org/10.1080/15332660802508430.
    Paper not yet in RePEc: Add citation now
  73. Punjaisri K., , Wilson A., , & Evanschitzky H., (2009). Internal branding to influence employees’ brand promise delivery: A case study in Thailand. Journal of Service Management, 20(5), 561–579. https://doi.org/10.1108/09564230910995143.
    Paper not yet in RePEc: Add citation now
  74. Rafiq M., , & Ahmed P. K., (2000). Advances in the internal marketing concept: Definition, synthesis and extension. Journal of Services Marketing, 14(6), 449–462. https://doi.org/10.1108/08876040010347589.
    Paper not yet in RePEc: Add citation now
  75. Saks A. M., (2006). Antecedents and consequences of employee engagement. Journal of Managerial Psychology, 21(7), 600–619. https://doi.org/10.1108/02683940610690169.
    Paper not yet in RePEc: Add citation now
  76. Saleem F. Z., , & Iglesias O., (2016). Mapping the domain of the fragmented field of internal branding. Journal of Product & Brand Management, 25(1), 43–57. https://doi.org/10.1108/JPBM-11-2014-0751.
    Paper not yet in RePEc: Add citation now
  77. Schaufeli W. B., , Bakker A. B., , & Salanova M., (2006). The measurement of work engagement with a short questionnaire: A cross-national study. Educational and Psychological Measurement, 66(4), 701–716. https://doi.org/10.1177/0013164405282471.
    Paper not yet in RePEc: Add citation now
  78. Schaufeli W. B., , Salanova M., , González-romá V., , & Bakker A. B., (2002). The measurement of engagement and burnout: A two sample confirmatory factor analytic approach. Journal of Happiness Studies, 3(1), 71–92. https://doi.org/10.1023/A:1015630930326.
    Paper not yet in RePEc: Add citation now
  79. Skaalsvik H., , & Olsen B., (2014). Service branding: Suggesting an interactive model of service brand development. Kybernetes, 43(8), 1209–1223. https://doi.org/10.1108/K-12-2013-0274.
    Paper not yet in RePEc: Add citation now
  80. Sohail M. S., , & Jang J., (2017). Understanding the relationships among internal marketing practices, job satisfaction, service quality and customer satisfaction: An empirical investigation of Saudi Arabia’s service employees. International Journal of Tourism Sciences, 17(2), 67–85. https://doi.org/10.1080/15980634.2017.1294343.
    Paper not yet in RePEc: Add citation now
  81. Tsaur S. H., , & Lin Y. C., (2004). Promoting service quality in tourist hotels: The role of HRM practices and service behavior. Tourism Management, 25(4), 471–481. https://doi.org/10.1016/S0261-5177(03)00117-1.
    Paper not yet in RePEc: Add citation now

  82. Wallace E., , de Chernatony L., , & Buil I., (2013). Building bank brands: How leadership behavior influences employee commitment. Journal of Business Research, 66(2), 165–171. https://doi.org/10.1016/j.jbusres.2012.07.009.

  83. Wang X., , Keh H. T., , & Yan L., (2020). Customer perceptions of frontline employees’ extra-role helping behaviors. Journal of Services Marketing, ahead-of-print. https://doi.org/10.1108/JSM-08-2019-0298.
    Paper not yet in RePEc: Add citation now
  84. Whisman R., (2009). Internal branding: A university’s most valuable intangible asset. Journal of Product & Brand Management, 18(5), 367–370. https://doi.org/10.1108/10610420910981846.
    Paper not yet in RePEc: Add citation now
  85. Williams L. J., , & Anderson S. E., (1991). Job satisfaction and organizational commitment as predictors of organizational citizenship and in-role behaviors. Journal of Management, 17(3), 601–617. https://doi.org/10.1177/014920639101700305.
    Paper not yet in RePEc: Add citation now
  86. Yavas U., , Babakus E., , & Karatepe O. M., (2013). Does hope moderate the impact of job burnout on frontline bank employees’ in-role and extra-role performances? International Journal of Bank Marketing, 31(1), 56–70. https://doi.org/10.1108/02652321311292056.
    Paper not yet in RePEc: Add citation now
  87. Yeh C. M., (2013). Tourism involvement, work engagement and job satisfaction among frontline hotel employees. Annals of Tourism Research, 42, 214–239. https://doi.org/10.1016/j.annals.2013.02.00.
    Paper not yet in RePEc: Add citation now

Cocites

Documents in RePEc which have cited the same bibliography

  1. Is brand commitment the missing link in the internal branding and brand citizenship behaviours relationship in services sector: a meta-analysis. (2025). Chhibber, Parul ; Chahal, Hardeep ; Singh, Rahul Pratap.
    In: Management Review Quarterly.
    RePEc:spr:manrev:v:75:y:2025:i:2:d:10.1007_s11301-024-00408-1.

    Full description at Econpapers || Download paper

  2. The Effects of Brand orientation on Mexican SMEs Business Performance. (2024). Molina-Morejn, Victor Manuel ; Toro, Raumundo Jurez-Del ; Maldonado-Guzmn, Gonzalo.
    In: Advances in Management and Applied Economics.
    RePEc:spt:admaec:v:14:y:2024:i:5:f:14_5_12.

    Full description at Econpapers || Download paper

  3. Measuring and managing service productivity: a meta-analysis. (2024). Hofmeister, Johannes ; Hogreve, Jens ; Kanbach, Dominik K.
    In: Review of Managerial Science.
    RePEc:spr:rvmgts:v:18:y:2024:i:3:d:10.1007_s11846-023-00620-5.

    Full description at Econpapers || Download paper

  4. Exploring the Nexus Between Internal Branding and Front-line Employees Performance in Indian Public Sector Banks: Serial Mediation Approach. (2024). , Sheena ; Goud, Madhusudhan V.
    In: Vision.
    RePEc:sae:vision:v:28:y:2024:i:5:p:580-591.

    Full description at Econpapers || Download paper

  5. Moderating Role of Gender and Job Position in the Relationship between Compensation Practice and Organizational Citizenship Behaviour. (2024). Basher, Mohammad Rabiul ; Lutful, Abu Daud.
    In: Management and Labour Studies.
    RePEc:sae:manlab:v:49:y:2024:i:3:p:417-439.

    Full description at Econpapers || Download paper

  6. Emotional Contagion€”As a Moderator in Personality and Organizational Citizenship Behavior Relationship. (2024). Suganthi, L ; Rajesh, Irudhaya J ; Sumathi, G N.
    In: Business Perspectives and Research.
    RePEc:sae:busper:v:12:y:2024:i:2:p:277-295.

    Full description at Econpapers || Download paper

  7. Social networking sites and employer branding: a qualitative study of Indian organizations. (2024). Nayak, Sunanda ; Budhwar, Pawan.
    In: Asian Business & Management.
    RePEc:pal:abaman:v:23:y:2024:i:2:d:10.1057_s41291-023-00245-2.

    Full description at Econpapers || Download paper

  8. Elements that compose the non-profit BRAND orientation in an emerging country. (2023). Christ, Lara Mendes ; Mainardes, Emerson Wagner.
    In: International Review on Public and Nonprofit Marketing.
    RePEc:spr:irpnmk:v:20:y:2023:i:1:d:10.1007_s12208-022-00333-7.

    Full description at Econpapers || Download paper

  9. The crisis clouds silver linings: The effects of hope and gratitude on employee burnout and engagement. (2023). Shao, Wei ; Ngo, Liem Viet ; Surachartkumtonkun, Jiraporn.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001686.

    Full description at Econpapers || Download paper

  10. Don’t blame the powerless: The impact of hierarchy on reactions to responses to ethical scandals. (2023). Sekar, Samuel B ; Hartmann, Nathaniel N ; Palmeira, Mauricio ; Chan, Eugene.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:165:y:2023:i:c:s0148296323004332.

    Full description at Econpapers || Download paper

  11. Bridging employee engagement and customer engagement in a service context. (2023). Wang, Sijun ; Lindsey, Kristina K ; Qi, JI.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001613.

    Full description at Econpapers || Download paper

  12. Transformational versus transactional leadership styles and project success: A meta-analytic review. (2023). Ali, Raza ; Abbas, Muhammad.
    In: European Management Journal.
    RePEc:eee:eurman:v:41:y:2023:i:1:p:125-142.

    Full description at Econpapers || Download paper

  13. Aligning employees’ work engagement and behavioral performance with internal branding: the missing link of employees’ perceived brand authenticity. (2022). Sultan, Abdullah J.
    In: Journal of Financial Services Marketing.
    RePEc:pal:jofsma:v:27:y:2022:i:1:d:10.1057_s41264-021-00096-y.

    Full description at Econpapers || Download paper

  14. Ingratiating with Despotic Leaders to Gain Status: The Role of Power Distance Orientation and Self-enhancement Motive. (2021). Fatima, Tasneem ; Jahanzeb, Sadia ; de Clercq, Dirk.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:171:y:2021:i:1:d:10.1007_s10551-019-04368-5.

    Full description at Econpapers || Download paper

  15. A Structural Equation Modelling Evaluation of Antecedents and Interconnections of Call Centre Agents’ Intention to Quit. (2021). Musikavanhu, Tichaona Buzy ; Aliyu, Olayemi Abdullateef ; Iwu, Chux Gervase ; Eresia-Eke, Chukuakadibia ; Jaiyeola, Afeez Olalekan ; Opute, Abdullah Promise.
    In: JRFM.
    RePEc:gam:jjrfmx:v:14:y:2021:i:4:p:179-:d:535107.

    Full description at Econpapers || Download paper

  16. Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysis. (2021). Kaminakis, Kostas ; Punjaisri, Khanyapuss ; Papastathopoulos, Avraam ; Boukis, Achilleas.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:131:y:2021:i:c:p:673-685.

    Full description at Econpapers || Download paper

  17. The impact of airline internal branding on work outcomes using job satisfaction as a mediator. (2021). Sung, Yung-Kun ; Hu, Hsin-Hui Sunny.
    In: Journal of Air Transport Management.
    RePEc:eee:jaitra:v:94:y:2021:i:c:s0969699721000466.

    Full description at Econpapers || Download paper

  18. Internal Branding: Antecedents of Employee Attitudes, Satisfaction, and Organizational Loyalty. (2020). Mircea-Andrei, Scridon.
    In: Studia Universitatis Babeș-Bolyai Oeconomica.
    RePEc:vrs:subboe:v:65:y:2020:i:3:p:27-38:n:3.

    Full description at Econpapers || Download paper

  19. The mediating role of job satisfaction on compensation, work environment, and employee performance: Evidence from Indonesia. (2020). Adi, Khofifatu Rohmah ; Idris, Idris ; Soetjipto, Budi Eko ; Supriyanto, Achmad Sani.
    In: Entrepreneurship and Sustainability Issues.
    RePEc:ssi:jouesi:v:8:y:2020:i:2:p:735-750.

    Full description at Econpapers || Download paper

  20. A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education. (2020). Melewar, T C ; Sujchaphong, Pakorn ; Chen, Jun Song ; Nguyen, Bang.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:27:y:2020:i:2:d:10.1057_s41262-019-00171-9.

    Full description at Econpapers || Download paper

  21. Dilemmas in Re-branding a University—“Maybe People Just Don’t Like Change”: Linking Meaningfulness and Mutuality into the Reconciliation. (2020). Clark, Paul ; Kuoppakangas, Paivikki ; Suomi, Kati ; Stenvall, Jari ; Chapleo, Chris.
    In: Corporate Reputation Review.
    RePEc:pal:crepre:v:23:y:2020:i:2:d:10.1057_s41299-019-00080-2.

    Full description at Econpapers || Download paper

  22. Supervisor Abuse Effects on Subordinate Turnover Intentions and Subsequent Interpersonal Aggression: The Role of Power-Distance Orientation and Perceived Human Resource Support Climate. (2020). Richard, Orlando C ; Chen, Hao ; Boncoeur, Dorian O ; Ford, David L.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:164:y:2020:i:3:d:10.1007_s10551-018-4019-7.

    Full description at Econpapers || Download paper

  23. Does haste always make waste? Service quantity, service quality, and incentives in speed-intensive service firms. (2019). Jang, Sungha ; Wiggins, Jennifer ; Nowlin, Edward ; Song, Chanho.
    In: Service Business.
    RePEc:spr:svcbiz:v:13:y:2019:i:2:d:10.1007_s11628-018-0383-8.

    Full description at Econpapers || Download paper

  24. S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM. (2019). Chen, Tom ; Srivastava, Rajendra K ; Hollebeek, Linda D.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:47:y:2019:i:1:d:10.1007_s11747-016-0494-5.

    Full description at Econpapers || Download paper

  25. Service employee dress: Effects on employee-customer interactions and customer-brand relationship at full-service restaurants. (2019). Wang, Yao-Chin ; Lang, Chunmin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:50:y:2019:i:c:p:1-9.

    Full description at Econpapers || Download paper

  26. The mediating role of brand knowledge on employees’ brand citizenship behaviour: Does organizational tenure matter?. (2019). Lu, Vinh Nhat ; Hill, Sally Rao ; van Nguyen, Long Thang ; Conduit, Jodie.
    In: Australasian marketing journal.
    RePEc:eee:aumajo:v:27:y:2019:i:3:p:169-178.

    Full description at Econpapers || Download paper

  27. Looking for motivational routes for employee-generated innovation: Employees scouting behavior. (2018). Lee, Yeunjae ; Kim, Jeong-Nam ; Mazzei, Alessandra.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:91:y:2018:i:c:p:286-294.

    Full description at Econpapers || Download paper

  28. An empirical investigation of antecedent and consequences of internal brand equity: Evidence from the airline industry. (2018). Vatankhah, Sanaz ; Darvishi, Maryam.
    In: Journal of Air Transport Management.
    RePEc:eee:jaitra:v:69:y:2018:i:c:p:49-58.

    Full description at Econpapers || Download paper

  29. The role of climate: implications for service employee engagement and customer service performance. (2017). Yeniaras, Volkan ; Auh, Seigyoung ; Katsikeas, Constantine S ; Menguc, Bulent.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:45:y:2017:i:3:d:10.1007_s11747-017-0526-9.

    Full description at Econpapers || Download paper

Coauthors

Authors registered in RePEc who have wrote about the same topic

Report date: 2025-10-04 21:30:13 || Missing content? Let us know

CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated August, 3 2024. Contact: Jose Manuel Barrueco.