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Impact of perceived diagnosticity on live streams and consumer purchase intention: streamer type, product type, and brand awareness as moderators. (2024). Yu, Jinyang ; Liu, Dawei.
In: Information Technology and Management.
RePEc:spr:infotm:v:25:y:2024:i:3:d:10.1007_s10799-022-00375-7.

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    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000097.

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  22. The Influence of Music Content Marketing on User Satisfaction and Intention to Use in the Metaverse: A Focus on the SPICE Model. (2022). Hwang, Rakgun ; Lee, Min Kyung.
    In: Businesses.
    RePEc:gam:jbusin:v:2:y:2022:i:2:p:10-155:d:787169.

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  23. How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailers perspective. (2022). Li, Zhuyuan ; Na, Sanggyun ; Zheng, Run.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:68:y:2022:i:c:s0969698922001084.

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  24. Predicting viewer gifting behavior in sports live streaming platforms: The impact of viewer perception and satisfaction. (2022). Pawar, Kulwant ; Tan, Kim Hua ; Liu, Haoyu.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:144:y:2022:i:c:p:599-613.

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  25. Evolutionary Game of Multi-Subjects in Live Streaming and Governance Strategies Based on Social Preference Theory during the COVID-19 Pandemic. (2021). Chen, Tinggui ; Peng, Lijuan ; Yang, Jianjun ; Li, Guoping ; Cong, Guodong.
    In: Mathematics.
    RePEc:gam:jmathe:v:9:y:2021:i:21:p:2743-:d:667003.

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