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Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions. (2024). Fan, Linying ; Jiang, Yuwei ; Chu, Xing-Yu ; Huang, Zhongqiang.
In: Journal of the Academy of Marketing Science.
RePEc:spr:joamsc:v:52:y:2024:i:3:d:10.1007_s11747-023-00966-y.

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  1. A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence. (2025). Yoo, Kiwoong ; Haenlein, Michael ; Hewett, Kelly.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:53:y:2025:i:3:d:10.1007_s11747-025-01097-2.

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  2. How social crowding undermines happiness from experiential purchases more than material purchases. (2025). Liu, Yun ; Du, Yingying.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924004855.

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    RePEc:spr:joamsc:v:52:y:2024:i:1:d:10.1007_s11747-023-00928-4.

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  5. Contextual Targeting in mHealth Apps: Harnessing Weather Information and Message Framing to Increase Physical Activity. (2024). Lee, Byungtae ; Lim, Sanghee ; Chan, Jason ; Kyung, Nakyung.
    In: Information Systems Research.
    RePEc:inm:orisre:v:35:y:2024:i:3:p:1034-1051.

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  6. Research on the Effectiveness of Virtual Endorsers: A Study Based on the Match-Up Hypothesis and Source Credibility Model. (2024). Fang, Hualong ; Kong, Haiyan.
    In: Sustainability.
    RePEc:gam:jsusta:v:16:y:2024:i:5:p:1761-:d:1342935.

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  7. “It doesnt bother me that much”: The congruence effect of product types and ad appeals on the effectiveness of sponsored ads on Instagram. (2024). Yoon, Doyle ; Hi, Yoon ; Seo, Jinhee.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:185:y:2024:i:c:s0148296324004144.

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  8. Media multitasking, advertising appeal, and gender effects. (2023). Garaus, Marion ; Wolfsteiner, Elisabeth.
    In: Review of Managerial Science.
    RePEc:spr:rvmgts:v:17:y:2023:i:2:d:10.1007_s11846-022-00535-7.

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  9. A Meta-Analysis of Online Impulsive Buying and the Moderating Effect of Economic Development Level. (2022). Li, Yixuan ; Zhao, Yang ; Luo, Xin ; Zhou, Ruoxin ; Wang, Ning.
    In: Information Systems Frontiers.
    RePEc:spr:infosf:v:24:y:2022:i:5:d:10.1007_s10796-021-10170-4.

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  10. The effect of gender stereotypes on artificial intelligence recommendations. (2022). Sung, Yong Jun ; Ahn, Jungyong ; Kim, Jungwon.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:141:y:2022:i:c:p:50-59.

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  11. The impact of the COVID-19 pandemic on tourists€™ air travel intentions: The role of perceived health risk and trust in the airline. (2022). Hudkov, Melnia ; Garaus, Marion.
    In: Journal of Air Transport Management.
    RePEc:eee:jaitra:v:103:y:2022:i:c:s0969699722000692.

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  12. Consumer resource integration in the subsistence marketplace: A comparative study of urban and rural consumers. (2021). Fry, Tim ; Jayawickramarathna, Wasana ; Mulye, Rajendra ; Rahman, Kaleel.
    In: Journal of Consumer Affairs.
    RePEc:bla:jconsa:v:55:y:2021:i:2:p:715-733.

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  13. Discovering the Role of Emotional and Rational Appeals and Hidden Heterogeneity of Consumers in Advertising Copies for Sustainable Marketing. (2020). Lee, Kun Chang ; Jeon, Hyeon Gyu ; Kim, Cheong.
    In: Sustainability.
    RePEc:gam:jsusta:v:12:y:2020:i:12:p:5189-:d:376178.

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  14. Role of consumption values in the luxury brand experience: Moderating effects of category and the generation gap. (2020). Han, Sang-Lin ; Kim, Kihyung.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:57:y:2020:i:c:s0969698920312571.

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  15. The congruence effect between product emotional appeal and country-based emotion: The moderating role of country-of-origin. (2020). Chiew, Tung Moi ; Thai, Nguyen T ; Septianto, Felix.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:52:y:2020:i:c:s0969698919300827.

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  16. How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment. (2020). Liu, Yeyi ; Wei, Xingjie ; Hultman, Magnus ; Eisingerich, Andreas B.
    In: Annals of Tourism Research.
    RePEc:eee:anture:v:81:y:2020:i:c:s0160738320300232.

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  17. THE INTERACTION OF INTUITION AND RATIONALITY DURING ESCALATED NPD DECISIONS: AN INVESTIGATION OF DECISION-MAKERS’ AFFECTIVE STATES. (2019). Joachim, Verena ; Roeth, Tobias ; Spieth, Patrick.
    In: International Journal of Innovation Management (ijim).
    RePEc:wsi:ijimxx:v:24:y:2019:i:04:n:s1363919620500334.

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  18. How valence, volume and variance of online reviews influence brand attitudes. (2019). Houston, Michael J ; Schlegelmilch, Bodo ; Zablocki, Agnieszka.
    In: AMS Review.
    RePEc:spr:amsrev:v:9:y:2019:i:1:d:10.1007_s13162-018-0123-1.

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  19. When Seeing Helps Believing: The Interactive Effects of Previews and Reviews on E-Book Purchases. (2019). Oh, Wonseok ; Moon, Jaeyun ; Yim, Dobin ; Cho, Daegon ; Choi, Angela Aerry.
    In: Information Systems Research.
    RePEc:inm:orisre:v:30:y:2019:i:4:p:1164-1183.

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  20. Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand. (2019). Houston, Michael J ; Makri, Katerina ; Zablocki, Agnieszka.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:46:y:2019:i:c:p:20-39.

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  21. Mood, firm behavior, and aggregate economic outcomes. (2019). Kim, Dasol ; Chhaochharia, Vidhi ; Korniotis, George M ; Kumar, Alok.
    In: Journal of Financial Economics.
    RePEc:eee:jfinec:v:132:y:2019:i:2:p:427-450.

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  22. Is this smile for real? The role of affect and thinking style in customer perceptions of frontline employee emotion authenticity. (2019). Paul, Michael ; Lechner, Andreas T.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:94:y:2019:i:c:p:195-208.

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  23. How many, how often, and how new? A multivariate profiling of mobile app users. (2017). Li, Yang ; Zhao, Shaoqiong ; Liu, Feng.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:38:y:2017:i:c:p:71-80.

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  24. Positive affectivity as a predictor of consumers’ propensity to be brand loyal. (2016). Pulligadda, Sanjay ; Cronley, Maria L ; Kardes, Frank R.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:23:y:2016:i:2:d:10.1057_bm.2015.43.

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  25. Role of gratitude and obligation in long term customer relationships. (2016). Mathur, Sameer ; Dewani, Prem Prakash ; Sinha, Piyush Kumar.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:31:y:2016:i:c:p:143-156.

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  26. Paradoxical Relationship between the Amount of Negative eWOM Messages and Positive Consumer Attitude. (2013). Kikumori, Mai ; Ono, Akinori .
    In: Keio/Kyoto Joint Global COE Discussion Paper Series.
    RePEc:kei:dpaper:2012-035.

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  27. The influence of negative marketplace information on consumer attitudes toward a service establishment. (2013). Smith, Ronn J ; Spangenberg, Eric R ; Sprott, David E ; Knuff, David C.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:20:y:2013:i:3:p:358-364.

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  28. The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials. (2013). Geuens, Maggie ; de Pelsmacker, Patrick ; Pham, Michel Tuan.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:30:y:2013:i:4:p:383-394.

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  29. When hedonic products help regulate my mood. (2012). de Maya, Salvador Ruiz ; Lopez, Ines Lopez .
    In: Marketing Letters.
    RePEc:kap:mktlet:v:23:y:2012:i:3:p:701-717.

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  30. Emotional expressions in online user reviews: How they influence consumers product evaluations. (2012). Gupta, Pranjal ; Kim, Jun Yong.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:65:y:2012:i:7:p:985-992.

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  31. The effects of advertisement picture likeability on information search and brand choice. (2011). Obermiller, Carl ; Sawyer, Alan.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:22:y:2011:i:2:p:101-113.

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  32. Emotional advertising: Revisiting the role of product category. (2011). Geuens, Maggie ; Faseur, Tine ; de Pelsmacker, Patrick.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:64:y:2011:i:4:p:418-426.

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  33. Emotional advertising: Revisiting the Role of Product Category. (2010). Geuens, Maggie ; FASEUR, T. ; DE PELSMACKER, P..
    In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
    RePEc:rug:rugwps:10/646.

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  34. Customer Experience Management in Retailing: Understanding the Buying Process. (2009). Goodstein, Ronald C ; Price, Robert ; Raghubir, Priya ; Puccinelli, Nancy M ; Grewal, Dhruv ; Stewart, David.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:85:y:2009:i:1:p:15-30.

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  35. Should I stay or should I go? Mood congruity, self-monitoring and retail context preference. (2007). Deshpande, Rohit ; Puccinelli, Nancy M. ; Isen, Alice M..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:60:y:2007:i:6:p:640-648.

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  36. Capitalizing TM : optimization of the strategic and tactical choices that characterizes the launch of a key product - Gillettes M3Power case. (2006). de Ponthaud, Damien ; Jourdan, Philippe.
    In: Post-Print.
    RePEc:hal:journl:hal-01134349.

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  37. Neural correlates of the affect heuristic during brand choice. (2005). Plassmann, Hilke ; Kenning, Peter ; Schwindt, Wolfram ; Deppe, Michael ; Kugel, Harald.
    In: Experimental.
    RePEc:wpa:wuwpex:0509004.

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  38. Leaving pleasure : Positive emotions and goal-directed behavior. (2005). Louro, M. J. S., .
    In: Other publications TiSEM.
    RePEc:tiu:tiutis:a8907dd8-8fb1-45c9-b72d-aa8d2d9f639e.

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  39. Relationship marketing and consumer switching behavior. (2005). Li, Yu-Chuan ; Hsieh, Yi-Ching ; Lee, Monle ; Chiu, Hung-Chang.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:58:y:2005:i:12:p:1681-1689.

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