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THE INTERACTION OF INTUITION AND RATIONALITY DURING ESCALATED NPD DECISIONS: AN INVESTIGATION OF DECISION-MAKERS’ AFFECTIVE STATES. (2019). Joachim, Verena ; Roeth, Tobias ; Spieth, Patrick.
In: International Journal of Innovation Management (ijim).
RePEc:wsi:ijimxx:v:24:y:2019:i:04:n:s1363919620500334.

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  1. The double-edged sword of intricate idea enactment in product development. (2021). Mai, Robert ; Schweitzer, Fiona.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:132:y:2021:i:c:p:392-402.

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    In: AMS Review.
    RePEc:spr:amsrev:v:9:y:2019:i:1:d:10.1007_s13162-018-0123-1.

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  19. When Seeing Helps Believing: The Interactive Effects of Previews and Reviews on E-Book Purchases. (2019). Oh, Wonseok ; Moon, Jaeyun ; Yim, Dobin ; Cho, Daegon ; Choi, Angela Aerry.
    In: Information Systems Research.
    RePEc:inm:orisre:v:30:y:2019:i:4:p:1164-1183.

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  20. Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand. (2019). Houston, Michael J ; Makri, Katerina ; Zablocki, Agnieszka.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:46:y:2019:i:c:p:20-39.

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  21. Mood, firm behavior, and aggregate economic outcomes. (2019). Kim, Dasol ; Chhaochharia, Vidhi ; Korniotis, George M ; Kumar, Alok.
    In: Journal of Financial Economics.
    RePEc:eee:jfinec:v:132:y:2019:i:2:p:427-450.

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  22. Is this smile for real? The role of affect and thinking style in customer perceptions of frontline employee emotion authenticity. (2019). Paul, Michael ; Lechner, Andreas T.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:94:y:2019:i:c:p:195-208.

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  23. How many, how often, and how new? A multivariate profiling of mobile app users. (2017). Li, Yang ; Zhao, Shaoqiong ; Liu, Feng.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:38:y:2017:i:c:p:71-80.

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  24. Positive affectivity as a predictor of consumers’ propensity to be brand loyal. (2016). Pulligadda, Sanjay ; Cronley, Maria L ; Kardes, Frank R.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:23:y:2016:i:2:d:10.1057_bm.2015.43.

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  25. Role of gratitude and obligation in long term customer relationships. (2016). Mathur, Sameer ; Dewani, Prem Prakash ; Sinha, Piyush Kumar.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:31:y:2016:i:c:p:143-156.

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  26. Paradoxical Relationship between the Amount of Negative eWOM Messages and Positive Consumer Attitude. (2013). Kikumori, Mai ; Ono, Akinori .
    In: Keio/Kyoto Joint Global COE Discussion Paper Series.
    RePEc:kei:dpaper:2012-035.

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  27. The influence of negative marketplace information on consumer attitudes toward a service establishment. (2013). Smith, Ronn J ; Spangenberg, Eric R ; Sprott, David E ; Knuff, David C.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:20:y:2013:i:3:p:358-364.

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  28. The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials. (2013). Geuens, Maggie ; de Pelsmacker, Patrick ; Pham, Michel Tuan.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:30:y:2013:i:4:p:383-394.

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  29. When hedonic products help regulate my mood. (2012). de Maya, Salvador Ruiz ; Lopez, Ines Lopez .
    In: Marketing Letters.
    RePEc:kap:mktlet:v:23:y:2012:i:3:p:701-717.

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  30. Emotional expressions in online user reviews: How they influence consumers product evaluations. (2012). Gupta, Pranjal ; Kim, Jun Yong.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:65:y:2012:i:7:p:985-992.

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  31. The effects of advertisement picture likeability on information search and brand choice. (2011). Obermiller, Carl ; Sawyer, Alan.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:22:y:2011:i:2:p:101-113.

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  32. Emotional advertising: Revisiting the role of product category. (2011). Geuens, Maggie ; Faseur, Tine ; de Pelsmacker, Patrick.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:64:y:2011:i:4:p:418-426.

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  33. Emotional advertising: Revisiting the Role of Product Category. (2010). Geuens, Maggie ; FASEUR, T. ; DE PELSMACKER, P..
    In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
    RePEc:rug:rugwps:10/646.

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  34. Customer Experience Management in Retailing: Understanding the Buying Process. (2009). Goodstein, Ronald C ; Price, Robert ; Raghubir, Priya ; Puccinelli, Nancy M ; Grewal, Dhruv ; Stewart, David.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:85:y:2009:i:1:p:15-30.

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  35. Should I stay or should I go? Mood congruity, self-monitoring and retail context preference. (2007). Deshpande, Rohit ; Puccinelli, Nancy M. ; Isen, Alice M..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:60:y:2007:i:6:p:640-648.

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  36. Capitalizing TM : optimization of the strategic and tactical choices that characterizes the launch of a key product - Gillettes M3Power case. (2006). de Ponthaud, Damien ; Jourdan, Philippe.
    In: Post-Print.
    RePEc:hal:journl:hal-01134349.

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  37. Neural correlates of the affect heuristic during brand choice. (2005). Plassmann, Hilke ; Kenning, Peter ; Schwindt, Wolfram ; Deppe, Michael ; Kugel, Harald.
    In: Experimental.
    RePEc:wpa:wuwpex:0509004.

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  38. Leaving pleasure : Positive emotions and goal-directed behavior. (2005). Louro, M. J. S., .
    In: Other publications TiSEM.
    RePEc:tiu:tiutis:a8907dd8-8fb1-45c9-b72d-aa8d2d9f639e.

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  39. Relationship marketing and consumer switching behavior. (2005). Li, Yu-Chuan ; Hsieh, Yi-Ching ; Lee, Monle ; Chiu, Hung-Chang.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:58:y:2005:i:12:p:1681-1689.

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