Circularity.fm

🌍 What does decoupling growth from emissions look like in practice? Mars increased sales by 69% and reduced emissions by 16.4% from its 2015 baseline. In our new episode, Katrine Grytter, Corporate Affairs Director at Mars Wrigley Nordics, talks about their comprehensive net zero roadmap and shares practical strategies on how other companies can also do so.    Here are a few insights on how to make decoupling work in practice: 🎯 Link incentives like leadership bonuses to sustainability performance to ensure environmental goals are also accounted for 🤝 Map your entire supply chain footprint and consolidate suppliers to build the closer relationships needed to help them improve their sustainability practices 📈 Use milestone-based planning for long-term environmental goals - Break "the big elephant into smaller chunks" and allow for course corrections when barriers emerge This episode is part of our series on the LOOP Forum 2025 highlights, bringing you the key ideas and insights from this year's leading Nordic event on circularity. 🎧 Full episode available on the Circularity.fm website, Apple Podcasts and Spotify. Link in comments 👇 #LOOPForum2025 #CircularEconomy #NetZero #SustainabilityStrategy

💸 Some businesses are engineering their own extinction by resource over-exploitation. ☠️The result is systematic destruction of the natural systems their business models depend on. In our new episode, biologist Alexander Holm talks about the biodiversity crisis and how industries are eliminating themselves through over-exploitation. Insights from this episode:  📉 Sectors such as agriculture reduce their own operational capacity by exceeding natural system limits, depleting resources faster than they can regenerate 🌱 Half of global GDP depends on ecosystem services such as water cleaning, soil stability and pollination. Replacing them artificially is costly and often unfeasible 🧩 Systemic measures can reduce pressure on nature: reducing livestock, ending biomass burning, expanding protected areas, pricing pollution and reusing resources This episode is part of our series on the LOOP Forum 2025 highlights, bringing you the key ideas and insights from this year’s leading Nordic event on circularity. 🎧 Full episode available on the Circularity.fm website, Apple Podcasts and Spotify. Link in the comments 👇 #LOOPForum2025 #CircularEconomy #BiodiversityCrisis #EcosystemServices

"When people feel their identity is under attack, they defend it very strongly." Is changing our communication style the secret to successfully fostering a culture of sustainability? In our new episode, George Marshall, environmental communicator and co-founder of Climate Outreach, explains how conversations can become a real driver of circular transformation. A few insights from his keynote: 💬 Promote real engagement: environmental communication often relies on telling people what to do, but change happens when people connect new behaviours to their own identity and values 👥 Have two types of conversations: those between people who are the same, which build trust and create unified purpose, and those between people who are different, which create friction but also new ideas 🌐 Create infrastructure for dialogue: involve people regardless of hierarchy, dedicate time for dialogue, and establish psychological safety for critical feedback This is the first episode in our new series on the highlights of the LOOP Forum 2025, the leading Nordic business event highlighting circularity as a key driver for building future-proof businesses. 🎧 Full episode available on the Circularity.fm website, Apple Podcasts, and Spotify. Link in the comments 👇 #CircularEconomy #Communication #OrganisationalChange #Sustainability

♻️ Who really powers the circular transition: firms, individuals, policymakers or financial markets? In our new episode, Michael Obersteiner from University of Oxford talks about the structural forces behind regenerative economies, together with moderator Miki Yokoyama from Aurum Impact. This clip highlights why finance is the “heavy machinery” of transition: 📝 Financial markets drive systemic change by setting the rules for capital allocation ⚠️ Current regulation does not account for circular risk reduction in business models 💰 Until risk is properly priced, circular companies lack access to affordable finance This episode was recorded at the CIRCULAR REPUBLIC FESTIVAL 2025 and is the final episode in our series in partnership with CIRCULAR REPUBLIC. 🎧 Full episode available on the Circularity.fm website, Apple Podcasts, and Spotify. Link in the comments 👇 #CRF25 #CircularEconomy #RegenerativeEconomy #Sustainability

🤔 Do we really know why we need product passports? In our new episode, Susanne Kadner from CIRCULAR REPUBLIC, Caroline Cassignol Dr. from Siemens, Pascal Köhler from ebm-papst neo, and Tilmann Vahle from Quantis explore how data can move beyond reporting requirements to become a driver of innovation, competitiveness, and business model transformation in the circular economy. These are some of the key points raised: 🔒 Data sharing depends on trust and clear rules for what information is shared, with whom, and through which systems ♻️ Product passports can enable product-as-a-service models where ownership stays with manufacturers and products can be reused and upgraded throughout their lifetime 📑 EU regulation will position product passports as a central tool for product information, creating one digital container across industries This episode was recorded at the CIRCULAR REPUBLIC FESTIVAL 2025 and is part of our series in partnership with CIRCULAR REPUBLIC. 🎧 Full episode available on the Circularity.fm website, Apple Podcasts, and Spotify. Link in the comments 👇 #CRF25 #CircularEconomy #ProductPassport #Sustainability

🤖 Robots aren’t just for building. They're also for taking products apart. In our new episode, Fridolin Franke from SOLAR MATERIALS, Rebecca Zhu from Circu Li-ion, Tobias Ortmaier from voraus robotik GmbH, and Jose Saenz from Fraunhofer IFF explore how robotics is reshaping product end-of-life and material recovery, emerging as a key enabler for circular strategies. The panel shares key shifts driving automated disassembly forward: 💰 Automated disassembly boosts revenue by reducing labour costs and maximising recovery of valuable raw materials 🌐 Data and standards such as digital product passports are essential to make robotic disassembly scalable and cost-efficient 🦾 Robots need AI and sensors to adapt to the wide variation in design and condition of end-of-life products This episode was recorded at the CIRCULAR REPUBLIC FESTIVAL 2025 and is part of our series in partnership with CIRCULAR REPUBLIC. 🎧 Full episode available on the Circularity.fm website, Apple Podcasts, and Spotify. Link in the comments 👇 #CRF25 #CircularEconomy #Robotics #Innovation

♻️ Level playing fields are not enough. If we want recycling to work, we need unlevel playing fields in favour of circularity. In our new episode, Christian Schiller from Cirplus, Manuel Häußler from aevoloop GmbH, Gerben Meier from LyondellBasell, Peter Seeberger from Center for the Transformation of Chemistry (CTC), and moderator Leonhard Nima from Studio Nima talk about the future of circularity in chemistry, highlighting industry challenges, investment gaps, and systemic linear lock-ins. These are some of the barriers standing in the way: ❗With no obligation to use recycled alternatives, and prices of virgin materials kept low by decades of global supply chain optimisation, the market sticks to the status quo 🚧 Ongoing investment in fossil infrastructure locks in linear production for decades, undermining circularity goals and creating resistance to recycled content regulation 💰 The chemical industry needs massive infrastructure and research investment to transition, but current economic conditions, uncertain market returns, and limited policy alignment slow the pace of investments This episode was recorded at the CIRCULAR REPUBLIC FESTIVAL 2025 and is part of our series in partnership with CIRCULAR REPUBLIC. 🎧 Full episode available on the Circularity.fm website, Apple Podcasts, and Spotify. Link in the comments 👇 #CRF25 #CircularEconomy #Chemistry #Recycling

🚀 From pilot to profit: what does it take to scale textile recommerce? In our new episode, Christina Rosenberg from HUGO BOSS, Jens Oellrich from Bergzeit, Matt Peterson from W. L. Gore & Associates, Max Grosse Lutermann from Trove, and Carl Warkentin from CIRCULAR REPUBLIC talk about how to build textile recommerce models that are both sustainable and profitable. Some of the insights you’ll hear: 🧠 Sustainability mindset should come first. Without leadership commitment, circularity becomes an add-on or greenwashing 📈 Scalability is essential. Without scale, prices stay high and impact remains out of reach 🔍 Extending product life depends on identification and tracking. This ensures items remain visible across their use and can be kept in circulation This episode was recorded at the CIRCULAR REPUBLIC FESTIVAL 2025, and is part of our series in partnership with CIRCULAR REPUBLIC. 🎧 Full episode available on the Circularity.fm website, Apple Podcasts, and Spotify. Link in the comments 👇 #CRF25 #CircularEconomy #Recommerce #Sustainability

When others hesitate, innovative companies make strategic moves. Like Siemens pushing circular activities. Why do they do so? Because it makes economic sense. In our new episode, Dr. Eva Riesenhuber from Siemens, Ansgar Kriwet from Festo, Patric Tullio from BMW Group, Dr. Lukas Biedermann from SPARETECH, and moderator Niclas-Alexander Mauss from CIRCULAR REPUBLIC talk about what circularity in electronics and automation means. What Eva describes in this clip reflects a broader message from the panel: circularity is no longer a side initiative. It is key to a competitive strategy once scaled with intention. This is what companies are already doing in practice: 🧠 Using digital twins and product data to support repair, reuse, and informed end-of-life decisions 📊 Choosing materials based on recyclability, cost, and functional performance ⚖️ Navigating trade-offs in R&D by using design guidelines to manage conflicting goals This episode was recorded at the CIRCULAR REPUBLIC FESTIVAL 2025 and is part of our series in partnership with CIRCULAR REPUBLIC. 🎧 Full episode available on the Circularity.fm website, Apple Podcasts, and Spotify. Link in the comments 👇 #CRF25 #CircularEconomy #Automation #Sustainability

♻️ How can Germany implement an EPR system that works in practice? Extended Producer Responsibility (EPR) means producers fund the collection, sorting, and recycling of textile waste. But success depends on more than regulation; it requires coordination across the whole system. In this episode, Julia Haas from Interzero, Marie Nawrocki from Decathlon, Steffen Gerlach from eeden, Sophie Herrmann from Systemiq Ltd., and Carl Warkentin from CIRCULAR REPUBLIC share insights from across the value chain. Here’s what you’ll learn: ✅ What makes recycled textiles viable, and why cost, quality, and scale must align 📈 How fee design and material transparency affect the ability to scale recycling systems 🔄 How brands are proactively preparing for EPR from repair services to buy-back and material recovery This episode was recorded at the CIRCULAR REPUBLIC FESTIVAL 2025 and is part of our series in partnership with CIRCULAR REPUBLIC. 🎧 Full episode available on the Circularity.fm website, Apple Podcasts, and Spotify. Link in the comments 👇 #CRF25 #CircularEconomy #Textiles #EPR