Criteo

How do you reach 110M+ high-intent shoppers? With the right partners. Motorola Solutions's recent brand campaign in India shows the real impact of combining data-driven retail media with strong strategic collaboration. In partnership with Flipkart Ads, our Retail Media Offsite solution helped Motorola: 📣 Reach 110M+ unique users 📊 Deliver 1.1B+ impressions ⚡ Achieve a 34% engagement rate 📈 Boost SoV by 18% A powerful example of how precise targeting and smart media activation can drive results—on and off platform. 📖 Read the full story: hub.criteo.com/uiJSM #RetailMedia #DigitalCommerce #AdTech

Today’s electronics shoppers are confident, calculated, and more brand-fluid than ever.   They aren’t waiting for holiday deals or big-ticket moments anymore. They’re browsing, comparing, and buying all year round—and they expect seamless experiences wherever they shop.   So, what's working now? 📦 Shoppable media that brings the aisle to the ad. 🔁 Always-on strategies that meet demand, anytime. 📊 Full-funnel measurement to prove what’s driving results.   Dive into the top trends driving better consumer electronics campaigns: hub.criteo.com/uiJUg   #CommerceMedia #ConsumerElectronics #RetailMedia #AdTech

Did you miss it? 👀 We’ve partnered with WPP Media to bring real-time commerce signals to Connected TV. The goal: help brands reach the right audiences at the right time, and tie their CTV campaigns to real business outcomes like store visits and sales.📺 As Michael Balabanov put it, it’s a natural extension of what we do best: using commerce data to drive performance. More via ADWEEK: 🔗 https://bit.ly/4oduCgH #CommerceMedia #AdTech #RetailMedia

At Criteo, we strive to deliver results alongside the metrics our clients need most.   To prove real impact, marketers have to go beyond surface metrics and uncover true cause and effect.   Our flexible approach to incrementality meets today’s performance demands: ✔️ Easy to activate ✔️ Adaptable to any campaign setup ✔️ Backed by trusted partners or in-house tools   Incrementality is fast becoming the standard for marketers looking to optimize in real time, and ground strategy in transparent, actionable results.   Explore how we’re turning measurement into momentum: https://lnkd.in/dx9EF4Nu   #measurement #ROAS #adtech

Has the time come to redefine your company's approach to career growth? 🤔 Companies that thrive are those capable of reinventing themselves and driving transformative change as they grow. In this article, HIND CHARPENTIER, Head of Talent and Learning, reveals the challenges she has faced on her journey to transform the way we approach career development and continuous learning at Criteo. Read her interview: hub.criteo.com/uiHAd #TalentAcquisition #CareerGrowth

We see agentic AI as a major unlock for the future of commerce.   In our Q2 earnings, CEO Michael Komasinski shared how we're embracing this transformative shift — where our scaled and differentiated commerce data uniquely positions us to deliver real value across the ecosystem.   And before that, at Cannes Lions, Michael joined a panel at MediaLink Beach to explore the intersection of AI, media, and commerce — and how these forces are reshaping the way brands connect with shoppers. From agentic commerce to AI-powered recommendations, he shared what’s coming next and why it matters.   👏 Big thanks to Carryl Pierre-Drews for steering such a sharp, future-focused conversation.   🎥 Watch the full panel here: https://lnkd.in/dhqrcyAx   #CommerceMedia #AI #AgenticCommerce

We’re partnering with WPP Media to bring the power of real-time commerce signals to Connected TV. This first-of-its-kind activation combines Criteo’s shopper data with WPP Media’s Open Intelligence, giving advertisers a smarter way to reach high-intent audiences across premium CTV inventory through any DSP. By turning CTV into a true performance channel, we’re helping brands connect ad spend to real business outcomes like foot traffic and sales. Read the full announcement here: hub.criteo.com/uiHMt #CTV #RetailMedia #CommerceSignals

We’re excited to welcome Wilfried Schobeiri as SVP, Head of Product, Performance Media at Criteo, reporting to our Chief Product Officer, Todd Parsons. Wilfried will help shape Criteo's product strategy, advancing our AI-first approach to help marketers of all sizes reach consumers across every stage of the shopper journey with more control, speed and performance. As Todd Parsons shared: “Wilfried brings the technical expertise and product vision needed to fast-track our AI-driven commerce solutions, empowering marketers with flexibility, precision, and control throughout the shopper journey." Welcome, Wilfried! Read more in MediaPost: https://bit.ly/4lHiaUP #AdTech #PerformanceMedia #CommerceMedia #Programmatic #AI

What’s scarier for a product than never making it off the shelf?   In this episode, a Bluetooth speaker feels the beat in a whole new way.   🎮 Watch now, then dive into the latest consumer electronics trends in our new report: hub.criteo.com/uiGZz   #ConsumerElectronicsMarketing #MadeWithAI

Most retailers are still using tech from the publishing world for onsite display: monetizing ad space, driving product sales, and keeping shoppers happy—all with tools that weren’t built for commerce in the first place. In her new blog post, Melanie Zimmermann, GM of Retail Media at Criteo, breaks down what’s missing from today’s onsite display setups and why retailers need a solution designed from the ground up for how commerce actually works   Read Melanie's take here: hub.criteo.com/uiGOA   #RetailMedia #CommerceMedia