Isabella Cattan

The environment has changed: more complex, volatile, and unpredictable.The skills needed for leadership have also changed: more complex and adaptive thinking abilities are needed.
Managers have become experts on the “what” of leadership, but novices in the “how” of their own development: This is no longer about what good leadership looks like; it becomes a development challenge, or "how to grow bigger minds". Emphasis is on vertical development with a focus on collective rather than… Visualizza altro

The environment has changed: more complex, volatile, and unpredictable.The skills needed for leadership have also changed: more complex and adaptive thinking abilities are needed.
Managers have become experts on the “what” of leadership, but novices in the “how” of their own development: This is no longer about what good leadership looks like; it becomes a development challenge, or "how to grow bigger minds". Emphasis is on vertical development with a focus on collective rather than individual leadership, plus steps to adopt innovation on leadership development methods. New skills sets will be: adaptability, self-awareness, boundary spanning, collaboration, network thinking.


Meno dettagli

There are an Italian and a German sitting in a pub....
iZiplay spot shows a classical "world cup match", with fairplay, among Italy and Germany football team and team supporters.

NATURE LOVES YOU BACK.
Social Green Contest (Facebook App) to stimulate eco approach of Italians dirvers and to push a test drive of iOn electric model. The campaign was supportedd by a viral movie: Peugeot iOn changes the world and first who catch it are animals and plants who live and breath in the city.
Agency: Ogilvy One

A PLOT PLACEMENT marketing strategy with Europcar brand fully integrated with the story as a distinctive element. The movie "EVERY SAINT DAY" by Paolo Virzi, released in October 2012, tells the story of a young couple. Guido is shy, well-educated. Antonia restless, touchy and proudly ignorant. They are the protagonists of a fun and romantic love story in a difficult city like Rome. Antonia is a beginner singer employed in a Europcar office, built right for the movie in a modern location and… Visualizza altro

A PLOT PLACEMENT marketing strategy with Europcar brand fully integrated with the story as a distinctive element. The movie "EVERY SAINT DAY" by Paolo Virzi, released in October 2012, tells the story of a young couple. Guido is shy, well-educated. Antonia restless, touchy and proudly ignorant. They are the protagonists of a fun and romantic love story in a difficult city like Rome. Antonia is a beginner singer employed in a Europcar office, built right for the movie in a modern location and state of the art of the Roman landscape: the new Tiburtina station.
The Company was involved in early March, both during construction that during shooting.
Europcar also was also involved in the promotion of the film, through traditional and social media. The entire project was designed and managed internally and coordinated directly with the producer of the film, Motorino Amaranto. Meno dettagli

MOBILITY IS YOURS - Four different short sitcom with the following goal: Europcar takes so much care of its clients to anticipates their wishes with customized proposals and a one-to-to relationship. Each ads aims to reach a double objective: a) to affirm the multitasking, active and innovative personality of Europcar brand B) to push flagship summer products - Agency: Ogilvy & Mather Advertising