Meet Jael Labriel (She/Her), Manager, Quality Control
JaEl Labriel did not follow hockey growing up as her exposure to the sport was limited. While working for Madison Square Garden, JaEl witnessed her first hockey game and recognized the atmosphere as electric. The live game experience and fandom culture made her a hockey fan. In August 2010, JaEl joined the National Hockey League's Quality Control (QC) team and delved into the opportunity of learning about the quality control of the NHL, its products, and its licensee partners.
With almost 15 years of service with the NHL, JaEl oversees approximately 55 licensee accounts, reviewing and providing feedback to merchandise partners for quality control about how League and Club logos are represented. Additionally, JaEl works alongside the Club Business Affairs group relating to execution of Club premium programs which range from giveaways, concession, promotions and staff apparel. With her interest in continuous learning, she dedicated time to understanding legal clearances and intellectual property evidence to provide quality feedback to NHL partners during the QC review process. She evaluates pre-production samples daily to assess the use of colors, logos, and trademark designations. JaEL believes in the benefits of educating herself on the ins and outs of other departments to improve her workflow.
JaEl loves the camaraderie of NHL employees. She appreciates sharing and comparing career stories with her colleagues and learning about their similarities. She hopes to expose those outside the department to the benefits of quality control and teach the value of the work they provide to all departments. Her team is highly integral to the management of NHL's brand and what the shield represents, and hopes to continue to see others do the same.
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