Why Personalization Isn't Enough: The Power of AI in B2B Marketing

Why AI-powered relevance is replacing personalization in B2B marketing? - 61% of B2B buyers prefer buying things without engaging a rep, and - 73% B2B buyers actively avoid contacts that send them irrelevant messages. Broad personalization ➡️ AI-powered relevance "You want to be in front of three people who are prepared to buy, not 300 who aren’t." In short: AI is powerful because it doesn’t just look at one clue — it sees many clues at once and figures out who’s most ready to buy. AI is helping marketing and sales work better together. It transforms the marketing-to-sales handoff by analyzing the timing, sequence, and context of buyer actions. Then, marketing passes only high-quality, ready-to-buy leads, and sales can focus on the best opportunities—leading to tighter alignment, faster sales cycles, and more predictable growth. We are already in this mindset. What about you? Read more in this article - https://lnkd.in/ezcG_UAD #aitools #personalization #sales #b2bmarketing

Is “personalization” in B2B marketing dead? According to Gartner: ⚡ 61% of B2B buyers prefer a rep-free purchase experience ⚡ 73% actively avoid irrelevant outreach So what does that mean for us? Personalisation alone isn’t cutting it anymore. The real differentiator is AI-powered relevance. Showing up at the exact moment buyers want to engage. I’m curious, how are you weaving AI, intent data, or timing signals into your go-to-market? Are you ahead of the curve or still chasing personalisation? Drop me a note in the comments

Personalization has long been seen as the holy grail for B2B marketing. Yet personalization without relevance accomplishes nothing. After all, it doesn't matter how personalized a message is if people aren't interested in what you're saying, and there''s a big difference between knowing someone's name and knowing when they're ready to buy. AI can be a major help here. Rather than casting wider nets with more personalized messages, smart teams can use AI to identify prospects who are genuine in-market, then tailor their messaging to those top prospects. This is where personalization is genuinely valuable: it allows you to reach specific people who need what you have and connect with them in a meaningful way. The result is higher-quality leads, shorter sales cycles, and better alignment between marketing and sales. #Marketing #AI #B2B #Personalization

The age of broad, generic B2B marketing is 𝗼𝘃𝗲𝗿. Today, relevance powered by AI drives real results. Leading companies like IBM are harnessing AI to personalize communication, dominate niche conversations, and build thought leadership that truly converts. Discover how this shift is reshaping marketing strategies—and why it’s time to rethink how you engage your audiences. 👉 Read the full article here: https://ow.ly/XH6i50WBVRR #B2B #B2BeCommerce #B2BMarketing #AI

How #AI Search Is Reshaping B2B #Marketing Buyers are now turning to AI for vendor comparisons, using Perplexity to summarize options or relying on Google’s AI Overviews for recommendations. https://buff.ly/qt6XeZP #LLMs #GEO #DigitalMarketing

You know what kills momentum in B2B campaigns? Chasing perfection. We’ve all held back, waiting for everything to be “just right.” But here’s the thing: Don’t aim for perfect. It slows you down. Aim for progress. Action is what drives results. I’ve seen campaigns get stuck trying to nail every detail perfectly—message, creative, offer. But B2B buyers don’t wait around. Markets keep moving. If you wait for perfection, you’ll miss your shot. What really works? - Launching with a solid, but not perfect plan - Learning fast from real results and feedback - Optimizing and iterating as you go with AI and real-time data helping you make smarter moves faster Execution beats endless planning every time. Perfect is a moving target. I know it’s not easy to let go of it, but it’s necessary. Because marketing isn’t about flawless campaigns on paper, it’s about real connections and real results. If you’re hesitating to launch because it’s “not perfect,” ask yourself: - What can I test now? - How can AI and real-time data help me improve faster? In my experience, the best marketers I’ve worked with start with “good enough” and then adapt and grow from real-world feedback. They don’t’ wait. They launch, listen, and improve. #B2BMarketing #MarketingStrategy  #MarketingLeadership

AI is reshaping how B2B brands connect with decision-makers. According to LinkedIn and Sprinklr, the future of B2B lies in blending data-driven precision with the timeless power of trust and storytelling. For companies like YGL that help B2B organizations sharpen their message and reach the right audience, this convergence underscores the importance of balancing creativity, technology, and transparency. Key takeaways from the report: • 3 out of 4 B2B marketers in India are already using generative AI tools. • Up to 90% believe AI will significantly boost ROI. • Buyers increasingly expect personalized, human-centered experiences—similar to B2C. • Trust remains the most important differentiator in digital brand building. At YGL, we believe the winning formula is clear: human creativity and trust at the core, powered by AI for speed and scale. Ready to align your brand with the future of B2B marketing? Connect with us today. https://lnkd.in/eZd5KUC3 #B2BMarketing #AI #BrandStrategy #MarketingInnovation #ContentStrategy #TrustInMarketing #YGLMarketing

AI is reshaping how B2B brands connect with decision-makers. According to LinkedIn and Sprinklr, the future of B2B lies in blending data-driven precision with the timeless power of trust and storytelling. For companies like YGL that help B2B organizations sharpen their message and reach the right audience, this convergence underscores the importance of balancing creativity, technology, and transparency. Key takeaways from the report: • 3 out of 4 B2B marketers in India are already using generative AI tools. • Up to 90% believe AI will significantly boost ROI. • Buyers increasingly expect personalized, human-centered experiences—similar to B2C. • Trust remains the most important differentiator in digital brand building. At YGL, we believe the winning formula is clear: human creativity and trust at the core, powered by AI for speed and scale. Ready to align your brand with the future of B2B marketing? Connect with us today. https://lnkd.in/dbekaqGm #B2BMarketing #AI #BrandStrategy #MarketingInnovation #ContentStrategy #TrustInMarketing #YGLMarketing

Last month, we shared insights from the LinkedIn B2B Institute on the role of video and influence in B2B marketing. This month’s benchmark report takes a broader view, exploring the commercial value of trust, early brand awareness, and how AI is reshaping the way B2B buyers engage. Each report is based on global platform data and input from 1,500 B2B marketers, offering a useful snapshot of what’s working right now. Here are five key findings: 1️⃣ Trust drives performance 94 percent of B2B marketers say trust is critical to closing deals. Brands that build visibility, credibility and consistency are more likely to win work. 2️⃣ Familiarity wins More than 80 percent of B2B purchases are made from brands already known to the buying group. If you're not on the initial list, your chances fall to just 8 percent. 3️⃣ Decisions are made by groups, not individuals Most B2B purchases now involve six to ten people. Emotion, confidence and perception all influence the outcome. 4️⃣ AI supports but doesn’t replace Tools like intent data and predictive analytics help with personalisation, but the strongest results come from pairing automation with clear, human messaging. 5️⃣ The bar for digital experience is rising By the end of 2025, 80 percent of B2B interactions are expected to be digital-first. Buyers now expect the same ease and relevance they experience as consumers. It looks like next month’s report will focus on how B2B content marketing is evolving and what it takes to create content that actually connects. Keep you posted! #B2BMarketing #LinkedInForBusiness #ContentMarketingTips

If you’re a B2B organisation, this one is for you. Below are the most recent LinkedIn B2B Institute report findings. Still the fundamentals that make the biggest difference. Trust.