How AI transforms B2B marketing for IBM and others

AI is reshaping how B2B brands connect with decision-makers. According to LinkedIn and Sprinklr, the future of B2B lies in blending data-driven precision with the timeless power of trust and storytelling. For companies like YGL that help B2B organizations sharpen their message and reach the right audience, this convergence underscores the importance of balancing creativity, technology, and transparency. Key takeaways from the report: • 3 out of 4 B2B marketers in India are already using generative AI tools. • Up to 90% believe AI will significantly boost ROI. • Buyers increasingly expect personalized, human-centered experiences—similar to B2C. • Trust remains the most important differentiator in digital brand building. At YGL, we believe the winning formula is clear: human creativity and trust at the core, powered by AI for speed and scale. Ready to align your brand with the future of B2B marketing? Connect with us today. https://lnkd.in/dbekaqGm #B2BMarketing #AI #BrandStrategy #MarketingInnovation #ContentStrategy #TrustInMarketing #YGLMarketing

AI is reshaping how B2B brands connect with decision-makers. According to LinkedIn and Sprinklr, the future of B2B lies in blending data-driven precision with the timeless power of trust and storytelling. For companies like YGL that help B2B organizations sharpen their message and reach the right audience, this convergence underscores the importance of balancing creativity, technology, and transparency. Key takeaways from the report: • 3 out of 4 B2B marketers in India are already using generative AI tools. • Up to 90% believe AI will significantly boost ROI. • Buyers increasingly expect personalized, human-centered experiences—similar to B2C. • Trust remains the most important differentiator in digital brand building. At YGL, we believe the winning formula is clear: human creativity and trust at the core, powered by AI for speed and scale. Ready to align your brand with the future of B2B marketing? Connect with us today. https://lnkd.in/eZd5KUC3 #B2BMarketing #AI #BrandStrategy #MarketingInnovation #ContentStrategy #TrustInMarketing #YGLMarketing

Personalization has long been seen as the holy grail for B2B marketing. Yet personalization without relevance accomplishes nothing. After all, it doesn't matter how personalized a message is if people aren't interested in what you're saying, and there''s a big difference between knowing someone's name and knowing when they're ready to buy. AI can be a major help here. Rather than casting wider nets with more personalized messages, smart teams can use AI to identify prospects who are genuine in-market, then tailor their messaging to those top prospects. This is where personalization is genuinely valuable: it allows you to reach specific people who need what you have and connect with them in a meaningful way. The result is higher-quality leads, shorter sales cycles, and better alignment between marketing and sales. #Marketing #AI #B2B #Personalization

How #AI Search Is Reshaping B2B #Marketing Buyers are now turning to AI for vendor comparisons, using Perplexity to summarize options or relying on Google’s AI Overviews for recommendations. https://buff.ly/qt6XeZP #LLMs #GEO #DigitalMarketing

𝐖𝐡𝐲 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞 𝐈𝐬 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐁𝟐𝐁 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 B2B buyers now expect relevance over superficial personalization—what matters is solving real problems in real time. AI enables marketers to deliver context-aware, timely messaging that aligns with specific needs, not just job titles or names. True engagement comes from value-driven relevance, not overly tailored gimmicks. The future of B2B lies in intelligent, adaptive content strategies. #B2BMarketing #AIinMarketing #RelevanceOverPersonalization #MarketingInnovation #CustomerExperience

AI promised to triple engagement. Dashboards lit up, likes soared, and clicks spiked. But months later, pipelines stayed flat, deals stalled, and trust eroded. The hidden cost is AI’s B2B overpromise, metrics that look impressive but fail to drive real growth. Skilled B2B marketers know the difference. They set achievable goals, craft campaigns grounded in proof, and align closely with sales to move opportunities forward. Want to see how top B2B marketers keep campaigns realistic and avoid AI hype pitfalls? Read the full blog here: https://lnkd.in/d5iJbKz3

Is “personalization” in B2B marketing dead? According to Gartner: ⚡ 61% of B2B buyers prefer a rep-free purchase experience ⚡ 73% actively avoid irrelevant outreach So what does that mean for us? Personalisation alone isn’t cutting it anymore. The real differentiator is AI-powered relevance. Showing up at the exact moment buyers want to engage. I’m curious, how are you weaving AI, intent data, or timing signals into your go-to-market? Are you ahead of the curve or still chasing personalisation? Drop me a note in the comments

Personalization isn’t enough. Sending emails with a first name or tweaking content doesn’t mean anyone actually cares. B2B buyers are tuned out, busy, and increasingly ignoring irrelevant messages. Gartner says 73% actively avoid contacts that don’t matter. AI-powered relevance might be the shake-up that we've been waiting for. It doesn’t guess who might be interested; instead, it shows you who is actually ready to buy. It reads behavioral patterns, context, and signals across multiple touchpoints. Stop chasing names. Start chasing intent. The companies that master this will leave the rest scrambling to catch up. #AI #B2B #B2BMarketing

Why AI-powered relevance is replacing personalization in B2B marketing? - 61% of B2B buyers prefer buying things without engaging a rep, and - 73% B2B buyers actively avoid contacts that send them irrelevant messages. Broad personalization ➡️ AI-powered relevance "You want to be in front of three people who are prepared to buy, not 300 who aren’t." In short: AI is powerful because it doesn’t just look at one clue — it sees many clues at once and figures out who’s most ready to buy. AI is helping marketing and sales work better together. It transforms the marketing-to-sales handoff by analyzing the timing, sequence, and context of buyer actions. Then, marketing passes only high-quality, ready-to-buy leads, and sales can focus on the best opportunities—leading to tighter alignment, faster sales cycles, and more predictable growth. We are already in this mindset. What about you? Read more in this article - https://lnkd.in/ezcG_UAD #aitools #personalization #sales #b2bmarketing

In the evolving landscape of B2B marketing, AI is not just a trend but a vital component driving efficiency and personalization. The role of marketers is shifting – blending data, narrative crafting, and innovation is now essential for success. Companies like ATLAN demonstrate the real-world impact of AI: their engine analyzes market insights and accelerates go-to-market strategies, cutting launch times in half. On the other hand, organizations like Freshworks embrace an experimental approach, testing hypotheses to refine campaigns. However, the true magic lies in harmonizing technology with human creativity. While AI can optimize and automate, authentic storytelling and connections to customers are paramount. This is where cold email shines as a tremendously effective outreach method. It allows for personalization and engagement despite the scale. Businesses, whether small or large, need to leverage both AI tools and human insight in their strategies. Therefore, every marketer should champion cold email as a vital outreach tool in their arsenal. Explore how Mystrika can elevate your cold email game.