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Kevin	
  Mitchell	
  
Director,	
  Solu2ons	
  Marke2ng	
  
Acme	
  Packet	
  
kmitchell@acmepacket.com	
  


VoLTE	
  Service	
  
Delivery	
  
Requirements	
  
Acme	
  Packet	
  at	
  a	
  glance	
  
•    Session	
  Border	
  Control	
  (SBC)	
  category	
  creator	
  and	
  
     leader	
  with	
  over	
  60%	
  market	
  share	
  

•    Mission:	
  enable	
  the	
  delivery	
  of	
  trusted,	
  first-­‐class	
      "          Founded:	
  2000	
  
     interac2ve	
  communica2ons	
  and	
  data	
  services	
  across	
             "          HQ:	
  Bedford,	
  MA	
  USA	
  	
  
     IP	
  network	
  borders	
                                                     "          NASDAQ:	
  APKT	
  
                                                                                    "          2009	
  revenue:	
  $142M	
  
•    10,000+	
  systems	
  in	
  over	
  100+	
  countries	
                        "          2009	
  net	
  income:	
  $17.1M	
  
                                                                                    "          500+	
  employees	
  
•    850+	
  service	
  provider	
  customers	
  
                                                                                   AT&T	
  	
  	
  
•    240+	
  enterprise	
  &	
  contact	
  center	
  customers	
  

•    100+	
  distribu2on	
  &	
  integra2on	
  partners	
  

•    Experienced,	
  long-­‐standing	
  leadership	
  team	
  

•    Public	
  company	
  with	
  strong	
  financials	
  
LTE	
  voice	
  will	
  be	
  IMS	
  
               GSMA	
  Leads	
  Mobile	
  Industry	
  Towards	
  a	
  Single,	
  Global	
  Solu9on	
  for	
  Voice	
  over	
  LTE	
  	
  
GSMA	
  has	
  adopted	
  the	
  work	
  of	
  the	
  One	
  Voice	
  Ini9a9ve	
  to	
  drive	
  the	
  global	
  mobile	
  industry	
  towards	
  a	
  standard	
  way	
  of	
  delivering	
  
voice	
  and	
  messaging	
  services	
  for	
  LTE.	
  GSMA’s	
  Voice	
  over	
  LTE	
  (VoLTE)	
  ini9a9ve	
  has	
  the	
  backing	
  of	
  more	
  than	
  40	
  organisa9ons	
  
from	
  across	
  the	
  mobile	
  ecosystem…all	
  of	
  whom	
  support	
  	
  the	
  principle	
  of	
  a	
  single,	
  IMS-­‐based	
  voice	
  solu9on	
  for	
  next-­‐genera9on	
  
Mobile	
  Broadband	
  networks	
  
                                                                                                                            February	
  	
  
                                                                                                                              2010	
  

                                                                                            Service	
  providers	
  prefer	
  IMS	
  for	
  LTE	
  voice	
  
                                                                                  Deploy IMS (VoLTE)                                                       94%
                           Voice Migration-to-LTE Scenarios




                                                              Implement circuit-switch fall back (CSFB)                                  56%

                                                                           Leave voice on 2G network
                                                                                                                      28%
                                                                              as long as possible

                                                                    Implement VoIP over 2.5/2.75G/3G
                                                                                                                11%
                                                                      as a first step to full migration

                                                                                 Offer voice softclients
                                                                                                                11%
                                                                                 on top of data plans

                                                                Use MSC and SMS legacy, but convert
                                                                                                                6%
                                                                   to SIP for delivery over IP RAN

                                                                            Implement voice over LTE
                                                                                                                0%
                                                                           via generic access (VoLGA)

                                                                                                           0%         20%          40%         60%   80%         100%
                                                                                                                                Percent of Respondents
 VoLTE	
  requirements:	
  	
  
                                                  dealing	
  with	
  reality	
  
The	
  9	
  ugly	
  truths	
  of	
  IP	
  
1.      In	
  IP,	
  we	
  trust	
  no	
  one	
  	
  
2.      Addresses	
  and	
  iden22es	
  –	
  network	
  &	
  user	
  –	
  	
  
        will	
  forever	
  be	
  a	
  collec2on	
  of	
  heterogeneous	
  schemes	
  
3.      SIP	
  is	
  not	
  a	
  single	
  signaling	
  protocol	
  nor	
  the	
  only	
  protocol	
  	
  	
  
4.      Codecs	
  will	
  never	
  converge	
  to	
  a	
  couple	
  -­‐	
  audio	
  &	
  video	
  
5.      Unlimited	
  bandwidth,	
  QoS	
  &	
  signaling	
  resources	
  	
  
        will	
  forever	
  be	
  a	
  myth	
  	
  
6.      Some	
  sessions	
  are	
  more	
  important/valuable	
  than	
  others	
  
7.      No	
  one	
  will	
  be	
  allowed	
  to	
  do/use	
  anything	
  they	
  want	
  
8.      IP	
  regulatory	
  compliance	
  requirements	
  will	
  increase	
  
9.      Service	
  provider	
  business	
  models	
  will	
  never	
  be	
  
        homogenous	
  
Session	
  border	
  control	
  required	
  to	
  deliver	
  	
  
                         trusted,	
  first	
  class	
  VoLTE	
  
                                                  RCS	
       Telepresence	
  
                             Residen'al	
  	
  
                                VoIP	
            VoLTE	
     IM	
  &	
  Presence	
  
                               Video	
            FMC	
       IP	
  trunking	
  
    Security	
                                                                             Revenue	
  &	
  	
  
                                                                                        cost	
  management	
  
SLA	
  assurance	
  

Service	
  reach	
                                                                          Regulatory	
  	
  
maximiza2on	
                                                                               compliance	
  
Session	
  border	
  control	
  means	
  
Superior	
  user	
  experience	
                                Secure,	
  trusted	
  services	
  



                                     Controlling	
  costs	
  


    Service	
  flexibility	
  	
                                 Scaling	
  service	
  capacity	
  

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Acme packet kevin mitchell

  • 1. Kevin  Mitchell   Director,  Solu2ons  Marke2ng   Acme  Packet   kmitchell@acmepacket.com   VoLTE  Service   Delivery   Requirements  
  • 2. Acme  Packet  at  a  glance   •  Session  Border  Control  (SBC)  category  creator  and   leader  with  over  60%  market  share   •  Mission:  enable  the  delivery  of  trusted,  first-­‐class   "   Founded:  2000   interac2ve  communica2ons  and  data  services  across   "   HQ:  Bedford,  MA  USA     IP  network  borders   "   NASDAQ:  APKT   "   2009  revenue:  $142M   •  10,000+  systems  in  over  100+  countries   "   2009  net  income:  $17.1M   "   500+  employees   •  850+  service  provider  customers   AT&T       •  240+  enterprise  &  contact  center  customers   •  100+  distribu2on  &  integra2on  partners   •  Experienced,  long-­‐standing  leadership  team   •  Public  company  with  strong  financials  
  • 3. LTE  voice  will  be  IMS   GSMA  Leads  Mobile  Industry  Towards  a  Single,  Global  Solu9on  for  Voice  over  LTE     GSMA  has  adopted  the  work  of  the  One  Voice  Ini9a9ve  to  drive  the  global  mobile  industry  towards  a  standard  way  of  delivering   voice  and  messaging  services  for  LTE.  GSMA’s  Voice  over  LTE  (VoLTE)  ini9a9ve  has  the  backing  of  more  than  40  organisa9ons   from  across  the  mobile  ecosystem…all  of  whom  support    the  principle  of  a  single,  IMS-­‐based  voice  solu9on  for  next-­‐genera9on   Mobile  Broadband  networks   February     2010   Service  providers  prefer  IMS  for  LTE  voice   Deploy IMS (VoLTE) 94% Voice Migration-to-LTE Scenarios Implement circuit-switch fall back (CSFB) 56% Leave voice on 2G network 28% as long as possible Implement VoIP over 2.5/2.75G/3G 11% as a first step to full migration Offer voice softclients 11% on top of data plans Use MSC and SMS legacy, but convert 6% to SIP for delivery over IP RAN Implement voice over LTE 0% via generic access (VoLGA) 0% 20% 40% 60% 80% 100% Percent of Respondents
  • 4.  VoLTE  requirements:     dealing  with  reality   The  9  ugly  truths  of  IP   1.  In  IP,  we  trust  no  one     2.  Addresses  and  iden22es  –  network  &  user  –     will  forever  be  a  collec2on  of  heterogeneous  schemes   3.  SIP  is  not  a  single  signaling  protocol  nor  the  only  protocol       4.  Codecs  will  never  converge  to  a  couple  -­‐  audio  &  video   5.  Unlimited  bandwidth,  QoS  &  signaling  resources     will  forever  be  a  myth     6.  Some  sessions  are  more  important/valuable  than  others   7.  No  one  will  be  allowed  to  do/use  anything  they  want   8.  IP  regulatory  compliance  requirements  will  increase   9.  Service  provider  business  models  will  never  be   homogenous  
  • 5. Session  border  control  required  to  deliver     trusted,  first  class  VoLTE   RCS   Telepresence   Residen'al     VoIP   VoLTE   IM  &  Presence   Video   FMC   IP  trunking   Security   Revenue  &     cost  management   SLA  assurance   Service  reach   Regulatory     maximiza2on   compliance  
  • 6. Session  border  control  means   Superior  user  experience   Secure,  trusted  services   Controlling  costs   Service  flexibility     Scaling  service  capacity