Why every company should invest in Developer Relations
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The document discusses the importance of investing in developer relations to bridge the gap between business and developers, emphasizing their essential role in driving innovation. It highlights initiatives like 'Call for Code' that inspire developers to create sustainable software solutions for global challenges. The report also details the supportive ecosystem surrounding developers, including community engagement and influential supporters.
Why every company should invest in Developer Relations
- 1. Behind the Code Group Name / DOC ID / Month XX, 2018 / © 2018 IBM Corporation 1
- 2. Why every company should invest in Developer Relations — Angela Bates Programme Strategist
- 3. What an amazing time to be a technologist! Business needs developers to make innovation a reality and it’s our responsibility to bridge the gap.
- 4. How has the power shifted to developers? Group Name / DOC ID / Month XX, 2018 / © 2018 IBM Corporation 4 INTERNET CLOUD OPEN SOURCE
- 5. 12,854 Global C-suite Study respondents in 2017 2,148 Chief Executive Officers 2,102Chief Financial Officers 2,139Chief Human Resources Officers 2,258 Chief Information Officers 2,091Chief Marketing Officers 2,116 Chief Operations Officers 2,047 Face-to-face meetings 10,807 Live phone interviews 3,144 North America 1,014 Middle East Africa Middle East and Africa 1,032 South America 3,457 Europe 1,709 China 1,171 Japan 1,327 Asia-Pacific
- 6. Group Name / DOC ID / Month XX, 2018 / © 2018 IBM Corporation 6
- 7. Group Name / DOC ID / Month XX, 2018 / © 2018 IBM Corporation 7 Bridge the gap between business and developers by giving them what they need to be successful.
- 8. 8 Natural Disasters are among the world’s greatest challenges… 800,000+ Worldwide deaths attributed to earthquakes since 2010 25% Coastline areas that met or surpassed record number of flood days 800+ Confirmed tornadoes touched down in 2018 2017 most active hurricane season in 167 years
- 9. Developers are people that can be reached by something that really matters The Answer: Call for Code Inspire developers to solve pressing global problems with sustainable software solutions through a global competition each year 9 9
- 10. Group Name / DOC ID / Month XX, 2018 / © 2018 IBM Corporation 10
- 11. What we learnt from the Call for Code programme Group Name / DOC ID / Month XX, 2018 / © 2018 IBM Corporation 11
- 12. 12 https://callforcode.org/ecosystem/ The Power of an ecosystem of supporters
- 13. 13 https://callforcode.org/celebrity-supporters/ JUSTIN BIEBER KE$HA ELLEN DEGENERES CYNDI LAUPER PIERCE BROSNAN CHAYANNE GISELE BUNDCHEN WHITE PANDA PENTATONIX JASON SILVA The Power of social influencers to reach developers
- 14. 14 https://callforcode.org/eminent-judges/ Bill CLINTON KATE GILMORE IRWIN REDLENER DEBORAH DUGAN GRACE KIM JIM ZEMLIN Our judges were pivotal in defining our success…
- 15. The Power of Content to give Developers a Fast Start IBM Code Patterns build a running MVP in minutes. developer.ibm.com/callforcode/ resources/ 15
- 16. Ø Developer Advocates Ø Local Events Ø Community Partnerships The Power of Community to help developers be successful
- 17. 17 A 4 year, $25M effort which will challenge developers to find solutions through Call for Code and the Clinton Global Initiative University, and implement those solutions. We will also be marshalling hundreds of IBM volunteers to help in disaster relief efforts What’s next?
- 18. ↳What we learnt helped us define the IBM Developer Way Group Name / DOC ID / Month XX, 2018 / © 2018 IBM Corporation 18
- 19. Group Name / DOC ID / Month XX, 2018 / © 2018 IBM Corporation 19 Thank you. Angela Bates stewaa3@uk.ibm.com @angelajbates — Local events developer.ibm.com/events Call for Code developer.ibm.com/callforcode Meetup Group meetup.com/IBM-Code-London
- 20. Group Name / DOC ID / Month XX, 2018 / © 2018 IBM Corporation 20