Mobile Bootcamp - Building Mobile Applications
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The document outlines the current mobile landscape, emphasizing the rapid growth of mobile devices outpacing PCs and highlighting key statistics about mobile usage and advertising. It discusses strategies for mobile app development, including user experience, design, and market research processes, as well as the importance of both fast follower and first mover strategies in gaining market advantage. Additionally, the document presents insights from Yahoo's shift towards a mobile-centric approach and emphasizes the value of effective implementation of ideas in the mobile sector.
Mobile Bootcamp - Building Mobile Applications
- 1. Mobile Bootcamp Mobile Strategy and App Discovery Framework Atomicaxis.com
- 2. Overview • • • • • • Mobile Trends and Strategies What is the value of an idea Market Research Process Framework for Realization Adaptive Action- a unique process Mobile Boot camp Activity
- 3. A Changing Mobile Landscape Today there are twice as many mobile devices are being sold as PC's. What changed? • Smartphones- more complex and provide the same capabilities as PCs. • Added conveniece- easily portable • Tablets emerging as perfect hybrid of PC and portablility
- 4. Mobile Facts There are 7 billion people on Earth. • 5.1 billion own a cell phone • 4.2 billion own a toothbrush 79% of people 18-44 have their smartphones with them 22 hours a day.
- 5. Mobile Facts • 54% of mobile phones will be smartphones by 2013 • Tablets will overtake PCs in 2-3 years • Compromises 15% of global traffic and 20% of e-commerce traffic • Huge opportunity in emerging markets (BRIC Countries) • Bulk of mobile use is for gaming, social media, books, travel, and retail
- 6. Advertising and Mobile Apps Ads • Mobile advertisements are an emerging and important market • Still relatively small when compared to digital ad spending Apps • Close to 1 million apps available • Now, users spend more time within mobile apps than mobile web
- 7. By the end of 2013 there will be more mobile devices than people on earth
- 8. Mobile Focused Companies Apps Connecting • • • • • Consumer Retailers Distribution Sales Teams Vender Technicians 10 MIllion Starbucks Customers Now Using Their Mobile Apps • Mobile Payments in 9,000 Store Locations • 4 Million Weekly Mobile Payments • Digital tipping
- 9. Yahoo! - New Mobile Focus “Going forward, Yahoo will have to be a predominantly mobile company.” -Marissa Mayer, Yahoo CEO
- 10. Yahoo! - New Mobile Strategy • Streamline Current Offerings • Mobile Application Acquisition • Building Data Centers • Building Beautiful New Apps
- 11. Yahoo's New Weather Application
- 12. What Makes a Good App? • High user experience • Give users a reason to come back • They are beautifully designed • They are easily shared
- 13. What Makes a Bad App? • Buggy • • • • Poorly built Does not fit scale Poor user experience Lack of overall usefulness
- 14. Company Types - Fast Followers and First Movers Lead Market Determinant Follow Low Technology Innovation Rate High Low Degree Market Uncertainty High Low New Ecosystem Required High Low Degree Customer Education High High IP Strength Low High Customer Value Proposition Low High Customer Switching Costs Low High Financial Strength Low
- 15. First Mover Strategy • First Market Occupant • Lead to Huge ProfitsMonopolies • Sometimes leads to second mover advantage
- 16. Fast Follower Strategy Enhances Your Ability to: • Learn • Adapt • Optimize
- 17. What is the value of an idea? Ideas are a dime a dozen... Real value is in the implementation
- 18. Roger's Rule A technology adoption lifecycle model describing the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups.
- 19. Overview • How large is my customer base? • When will my value be realized? • What is the total value to me and my organization.
- 20. Market Research User Demographics Mobile Subscriber Base In-App Purchases Latin America North America Mobile Subscriber Base Asia Pacific App Store Content Analysis Markets Analysis Handset Shipments Mobile Application Download Estimates Ad Revenues App Store Comparisons Mobile App Categories Paid Apps Revenues Mobile Value Chain
- 21. Adaptive Action - Process Envisioning Planning Realization
- 22. Research and Discovery Competitive analysis, user tests, user surveys, persona definition and any other research to facilitate all business requirements.
- 23. User Stories Compiling use cases and scenarios in which the application would need to function for an ideal user experience
- 24. Research and Inspiration Market research and branding discovery ensure the product is inline with business goals, relevant to the defined personas, and consistent with other branding.
- 25. Wireframing & IA Business requirements and user stories inform the creation of the wireframes, experience flow, and information architecture. This becomes the framework for the application.
- 26. Acceptance Criteria Acceptance criteria are written for every major user story in order to produce guidelines for quality assurance testing.
- 27. Final Artwork Graphic comps and mockups are created to convey what the rest of the project will look like. Pixel perfect art is produced for each screen and shown as it will appear in the final product. Final art is optimized for production working closely with developers to ensure light-weight and pixel perfect deployment.
- 28. Design is not a veneer, it's "the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers." -Steve Jobs
- 29. Atomic Axis 8500 Shoal Creek Rd 4-220 Austin Texas 78757 866-200-6650 www.atomicaxis.com