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Text2Title Presentation
- 1. ConnectOnTheGo™ - Helping Title Companies Reach Their Customers …ON THE GO Powered by The next EVOLUTION in Settlement Services Advertising
- 2. ConnectOnTheGo ™ - AGENDA Next Steps 1 Introduction 2 ConnectOnTheGo™ Solutions Set 3 ConnectOnTheGo™ Demonstration 2 SMS TEXT Messaging Overview 4
- 3. ConnectOnTheGo ™ - True Integrated Marketing Includes the Power of Mobile Mobile Marketing – the EVOLUTION of your Advertising Campaign Memos, Letters Radio, TV Internet, Email Business Phone Direct Mail, Flyers Meeting, Conference Cell Phone Voice Text (SMS)
- 4. SMS Text Messaging now tops mobile phone calling ~ 220MM TEXT users in US & 234B TEXT messages sent Real Estate Agents & Loan officers conduct business primarily via cell ConnectOnTheGo ™ - Text Messaging is Here to Stay: Universal • Effective • Affordable The average TEXT message response rate is 15%, versus 3.5% for traditional promotional methods such as direct mail Delivery of TEXT messages is immediate & almost guaranteed… not the case with snail-mail OR email Mobile technology encourages viral marketing with built-in tools for forwarding of messages to the business network members Texting is EFFECTIVE and CONCISE! 1 UNIVERSAL Marketing Tool 2
- 5. The cost of sending TEXT messages is very comparable to that of email broadcasting rates Save TIME and MONEY by not re-printing and distributing fee books Data is REALLY available 24x7 : printed Fee Books are rarely around when your customers need them Automate preliminary reports: A few dollars versus $50 to $120 cost of a prelim – mitigate costs where deals don’t close ConnectOnTheGo ™ - Go Green with Your Advertising! = 1 Affordable Advertising / Service Solution
- 6. ConnectOnTheGo ™ - Complete Mobile Marketing: Promote - Service - Transact Innovative Marketing Solution Acquire NEW Customers Promote Title/Escrow Services Engage with YOUR Personal Brand Promote Service Transact Promote FEE Changes Provide STATUS updates MLS Data Access Receive ORDERS via TEXT Request Document RUNNERS
- 7. Services ready for launch nationally for up to 600 requests per minute where 90% of requests are handled within 5 seconds, 99% within 15 seconds. ConnectOnTheGo ™ - Current Text2Title Solutions * Additional non-title company advertising sponsors Current market interest rates across dozens of programs and lenders RATES * Order pre-preliminary title report PRELIM (where avail) Help on how to use SMS applications HELP, TIPS Loan payment calculator PAYMENT * Price, downpayment, closing cost info for a buyer based income, payments, credit and location PREQUAL * Current market value of a property VALUE * Title, escrow and related fees FEES Promotion
- 8. ConnectOnTheGo ™ - Planned Text2Title Solutions *Additional non-title company advertising sponsors ** Where available Lookup specific properties in MLS and perform searches against MLS data MLS ACCESS * ** Status on a current escrow STATUS UPDATES Latest market and index data, e.g. Dow, NASDAQ, S&P, 1/5/10 Year US Treasury INDEX * Contact info for parties involved in escrow CONTACT INFO Latest industry related news bytes NEWS * Request info on farm data list FARM DATA* Request runner to pick up documents and deposits for an open escrow RUNNER REQUESTS
- 9. ConnectOnTheGo ™ - Solution Compatibility: Works with ANY Cell Phone Works with Any Cell Phone & Supports Integrated Communication Channels Desktop Browser Client Native Blackberry & iPhone Clients Email Mobile Web Browser
- 10. 1. AE Invites User 2. Message Sent and Processed 4. Confirmation Received 3. User Provides Info ConnectOnTheGo ™ - User Set-up: How it Works
- 11. ConnectOnTheGo ™ - Easy and Fast to Use Interpretation Type in something and the system tries to figure it out If more info is needed, the system kicks into a conversation Commands For experienced and frequent users Keyword + parameters Email Receive email along with SMS Text Messages
- 12. LIVE DEMONSTRATION Example: Fees Conversations Mode Send Receive Request fees, without knowing the command parameters. ConnectOnTheGo ™ - Demo: Give it a Try! Fees Where? eg clark county, ca, phx
- 13. ConnectOnTheGo ™ - Expand Your Reach: The Invited Invite – Users Multiply! Once invited to the system, a user can invite associates to also be users. Users can grow exponentially at a viral rate getting the most from your advertisement dollars. Title Rep Realtor or Loan Officer Realtor Realtor Loan Officer Realtor Realtor Realtor Realtor Loan Officer Loan Officer Loan Officer Loan Officer
- 14. ConnectOnTheGo ™ - Target your Customers and Track Your Marketing Effectiveness TRACK Your Usage and ROI Monitor new and current user activity Manager information and user administration
- 15. CONTRACT BASICS 12 month renewable term OR 3 month renewable term (125% of licensing fee) One-time Setup Fee (per MSA) Monthly Licensing Fee (per MSA) for advertising, use of short codes, hosting of server infrastructure, use of application software, web based “dashboard” tracking tool and technical support Impressions based on plan chosen Support communications for excessive use of technical support ConnectOnTheGo ™
- 16. TitleCo only pays for their own impressions, their own support and licensing of the system! (NOT for anything for their clients!) * For any communication over the first 20 in a calendar month ConnectOnTheGo ™ - Affordable Payment Options $999 $999 $999 Setup Fee one-time N/A $0.05 $0.17 Cellular Usage Fees per impression $5 $5 $5 Support Fees* per communication $2,699 $999 $199 Monthly License Fee per month Unlimited Platinum Gold
- 17. Review and sign master services agreement then mail it along with the setup fee of $999 Provide Evofi with a list of all title employee’s names, email addresses, office & cell numbers (include all escrow staff and sales reps) Phone call between sales manager and Evofi to go over implementation checklist and training schedule for system champions Phone call between production management and Evofi to begin O&E integration ConnectOnTheGo ™ - Getting Started!
- 18. Thank You! Powered by Anthony Nalbone EvoFi Systems Business Development Partner www.text2titlecom [email_address] 602-820-6264