Strategies for Managing Human Centered Design Projects_
1 like303 views
The document discusses an initiative that aims to accelerate testing creative solutions to barriers preventing women and children from accessing essential health services. It advocates adopting a design mindset and reframing beneficiaries as consumers to complement existing work. As an example, it outlines the Essential Newborn Care Corps program which rebrands traditional birth attendants as a social enterprise providing home care advice while selling health products, with outputs including training modules and a referral system. It challenges the myth that design is only for products and that organizations can't adopt design due to budget constraints.
1 of 11
Download to read offline
More Related Content
What's hot (20)
Ad
Viewers also liked (19)
Ad
Similar to Strategies for Managing Human Centered Design Projects_ (20)
More from CORE Group (20)
Recently uploaded (20)
Strategies for Managing Human Centered Design Projects_
- 1. Innovations for Maternal, Newborn & Child Health, Concern Worldwide About this Initiative Innovations accelerates the discovery and testing of creative solutions to understand and overcome barriers that prevent essential health services from reaching women and children.
- 2. Thinking About Operationalizing Design • Design is not necessarily a change in what we do, but it is a shift in mindset. • Need to stop thinking of design as separate, but as complementary to what we are already doing. • Think of “beneficiaries” as consumers. • Embrace the qualitative. • Think about how project activities can look like design activities.
- 3. Myth: Design is only for product-based interventions.
- 4. Essential Newborn Care Corps (ENCC) A social enterprise capitalizing on existing TBA networks ... Re-branding and engaging TBAs in government recognized roles to provide community-based maternal and neonatal home care advice, while selling health-related products.
- 5. Outputs: • Product Mix • Training Modules • Program Model • Referral System • Supply Chain
- 11. Myth: We can’t do design because we didn’t budget for design activities.