This document discusses outcomes-based commissioning, which prioritizes value, working with others to focus on populations rather than conditions, and contracting for outcomes rather than activity. It explains that outcomes can be clinical, social, patient-reported, or patient-defined. The document outlines how to raise awareness of outcomes-based commissioning and help engage stakeholders. Practical steps include facilitated discussions to review programs and agree action plans to support population segmentation, shared visions, understanding barriers, and adaptive accountable care systems. Primary care is positioned as the hub for systems of care for various populations. The document argues for changing approaches to better deliver value and outcomes.