Realising the Value Stakeholder Event - Workshop:Let's think in terms of behaviour: What changes do we want to see?
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The document outlines the importance of understanding human behavior to improve policy design, specifically in the context of health and care. It emphasizes the need to establish clear, specific, and measurable objectives focused on behaviors that individuals should adopt or change. The session aims to facilitate thinking about these behaviors and how they contribute to realizing the value of a person-centered health and social care system.
Realising the Value Stakeholder Event - Workshop:Let's think in terms of behaviour: What changes do we want to see?
- 1. © Behavioural Insights ltd Thinking Behaviourally For Realising the Value
- 2. © Behavioural Insights ltd What are Behavioural Insights? Behavioural Insights Psychology Anthropology Economics Policy Analysis Understanding how people behave in practice so that we can design policy better
- 3. © Behavioural Insights ltd Aims of this session 1. To help you think about the behaviours involved with Realising the Value 2. To help establish objectives for Realising the Value based on these behaviours
- 4. © Behavioural Insights ltd 1. What behaviours?
- 5. © Behavioural Insights ltd Realising the Value: the vision Putting people and communities genuinely in control of their health and care
- 6. © Behavioural Insights ltd Thinking about behaviour Visions are necessarily high level and embody many different priorities, ambitions, emotions, associations, political positions, etc. When it comes to realising a vision, we have found it surprisingly effective to focus on just one aspect: what do you want people to do? • Not attitudes • Not opinions • Not beliefs We have found that this can be surprisingly difficult, partly because we naturally combine these aspects together.
- 7. © Behavioural Insights ltd Just one example “Play an active role in managing their own health” Asthma Patients Use inhaler correctly Avoid high-risk situations Carry inhaler Understand signals of attack Replace inhaler when necessary Understand wha triggers attack Access information about triggers Has resources to identify alternatives
- 8. © Behavioural Insights ltd 2. What objectives?
- 9. © Behavioural Insights ltd We need to get more specific to avoid problems The objective is to: improve the efficiency of HM Passport Service It’s not clear what improvement might mean in this context Is this the whole of the Passport Service, or part of it? If the whole (as this implies), we should consider starting smaller and proving the concept in a particular area before rolling out across the country Efficiency of what? Better to link to a specific process
- 10. © Behavioural Insights ltd Example of how to get more specific The objective is to: increase by 10% the passport issuing rate in the Liverpool Passport Service office in the 10 days after an application is received Time-related. We should try to be as clear as possible what the timeframes might be. Ideally, the timeframes will be linked to existing processes. Assignable. BIT projects will usually start on a small scale, then scale up when we are confident that something is working. Specific, Measureable and Realistic. Start with a quantifiable objective, even if this is modified over time. Start thinking now about how big an effect we’ll need for a project to be worthwhile.
- 11. © Behavioural Insights ltd Moving from a general vision to a concrete plan Specific – target a specific behaviour that you are trying to change Measurable – so we know when we have been successful Assignable – specify who or what will do it Realistic – state what results can realistically be achieved, given available resources Time-related – specify when the result(s) can be achieved S M A R T
- 12. © Behavioural Insights ltd Realising the Value: Objectives Putting people and communities genuinely in control of their health and care
- 13. © Behavioural Insights ltd Imagine a person-centred health and social care system What three behaviours will the following groups need to STOP and START doing? • People (in the community) • Patients • Practitioners Focus on Long Term Conditions You have 15 minutes Write ideas on flipcharts Identify a spokesperson to present back