BoostSales360 Overview 2012
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m62 visualcommunications is a global presentation effectiveness firm with over $10 billion in revenue and 160,000 clients. It has offices across Europe and Asia and helps clients improve their presentation skills through content management, visual design, and an understanding of pedagogy and sales psychology. Killer presentations get the audience's attention, effectively communicate messages, and eliminate distractions. Presentation effectiveness has evolved from a presenter-focused model to an audience-focused approach using engaging visual illustrations. Memorable presentations improve recall through relevance, chunking information, rehearsal, association, and visualization.
BoostSales360 Overview 2012
- 1. Corporate Overview Chris Helgeson
- 2. Who Are We? Presentation effectiveness
- 3. m62 visualcommunications $10 billion+ 160,000 20%+ Client win rates
- 4. m62 visualcommunications Dublin Stockholm Liverpool Chicago Dusseldorf Paris Charlotte Munich New York Singapore
- 5. Presentation Effectiveness Content management Rational Emotional argument argument Visual info Presenter Message Information Design Multi media Verbal info support Pedagogy Sales psychology
- 6. Clients
- 7. • Click to edit Master text styles – Second level Impressive Engaging • Third level – Fourth level » Fifth level Memorable 1/10/201 7 2
- 8. • Click to edit Master text styles – Second level Impressive Engaging • Third level – Fourth level » Fifth level Memorable 1/10/201 8 2
- 9. Impressive
- 10. m62 Impress I wanted to say that the last 2 presentations were a really big success. The audience for the leadership presentation loved it so much they wanted to be able to use it. I said no, and will be giving them your number Madeleine Abdoh Head of Employee Brand
- 11. • Click to edit Master text styles – Second level Impressive Engaging • Third level – Fourth level » Fifth level Memorable 1/10/201 11 2
- 12. Killer Presentations Are those that get the audiences’ attention Are those that pass the information over to the audience Use words the audience can understand Have well defined messages that are relevant Eliminate distractions for the audience
- 13. Killer Presentations Are those that get the audience's attention Are those that pass the information over to the audience Use words the audience can understand Have well defined Messages that are relevant Eliminate distractions for the audience
- 14. Killer Presentations Barriers Presenter Audience Message Distractions
- 15. Killer Presentations ??? ??? ??? ??? ???
- 16. message
- 17. or
- 18. Presentation Effectiveness Evolution Effectiveness Presenter focused Audience focused Visual illustration Visual Phonetic illustration description 1970 1990 2000 2010
- 19. Presentation Effectiveness Evolution Effectiveness Presenter focused Audience focused Visual illustration Visual Phonetic illustration description 1970 1990 2000 2010
- 20. Presentation Effectiveness Evolution Effectiveness Presenter focused Audience focused Visual illustration Engaging Visual Phonetic illustration description 1970 1990 2000 2010
- 21. • Click to edit Master text styles – Second level Engaging • Third level – Fourth level » Fifth level Memorable 1/10/201 21 2
- 22. Forgetting Curve Recall % Info 100 attained 80 60 40 Info 20 retained 0 1 2 6 31 Days elapsed since learning Source - Ebbinghaus 1883
- 23. Memorable
- 24. Memorable Recall % Info 100 attained 80 60 40 Info 20 retained 0 1 2 6 31 Days elapsed since learning
- 25. Mnemonic Processes Relevance Mnemonic processes
- 26. Mnemonic Processes Relevance Chunking
- 27. Mnemonic Processes Soil Seed Shoot Bud Blossom Relevance Chunking Rehearsal Association Visualisation
- 28. Memorable
- 29. Memorable Recall % 100 80 60 Info 40 attained 20 Info 0 retained 1 2 6 31 Days elapsed since learning
- 30. Presentation Effectiveness Evolution Effectiveness Presenter focused Audience focused Effective Memorable Engaging Visual illustration Visual Phonetic illustration description 1970 1990 2000 2010
- 31. • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Memorable 1/10/201 31 2
- 32. • Click to edit Master text styles – Second level Impressive Engaging • Third level – Fourth level » Fifth level Effective Memorable 1/10/201 32 2
- 33. m62 Services 4-6 Months Rush Work Interactive Sales Linear sales Online sales sales effectiveness Single product/service Multiple product/service
- 34. m62 Services Generic presentations Specific presentations
Editor's Notes
- #3: What is BoostSales360 and M62?We are a Visual Communications Company!That helps our clients presentations… Increase Attention Shorter Presentations More Effective Presentations
- #4: m62 visualcommunicationsSpecialise in presentation effectivenessSince 1997Produced over 153,000 PowerPoint slides Helped clients to win over $10 billion of contracts in pitch situations Helped clients to raise sales conversion rates by average 15% [???]That allows us to know what works and what doesn’t work!
- #5: m62 visualcommunicationsOffices: Liverpool New York SingaporeAgents: Denver Barcelona Paris Cape Town Brussels Stockholm London[??? - align with website?]
- #6: Pedagogy= (Ped-a-go-gee)The principles, practice, or profession of teaching!
- #8: Why BoostSales360?Your presentations will be MORE…EngagingMemorableEffective (overlap with engaging and memorable)
- #9: Why m62?EngagingMemorableEffective (overlap with engaging and memorable)WE KNOW WHAT WORKS AND WHAT DOESN’T!
- #12: OQS = Objective Quality Standards150 Presentation RulesConsistent SlidesAudience CenteredSome of the rules…How text looks and flowsCan it be seen and read?The right contrast, the right font, the right size!The objects that are on the slideDraws the audience in the right placeThe use of photosToo much informationThe basic slide layout!Minimize the mind for getting confusedAudience Centric
- #15: There are THREE KEYS when presenting…Presenter-Without them no presentation!Audience-Again, with them no presentation!And the Message!How to you get it through the different BARRIERS?AcronymsIndustry JargonBad Presenting Bad LightingNoiseEct.
- #19: OQS = Objective Quality Standards150 Presentation RulesConsistent SlidesAudience Centered
- #20: OQS = Objective Quality Standards150 Presentation RulesConsistent SlidesAudience Centered
- #21: OQS = Objective Quality Standards150 Presentation RulesConsistent SlidesAudience CenteredVCD = Visual Cognitive DissonanceVisual= LookingCognitive= Thinking…explaining it!Dissonance= It doesn’t make sense…like an itch!
- #22: Why m62?EngagingMemorableEffective (overlap with engaging and memorable)
- #29: BoostSales 360 is simply making your presentations MORE…EngagingMemorableEffective (overlap with engaging and memorable)
- #32: Why m62?EngagingMemorableEffective (overlap with engaging and memorable)
- #33: Why m62?EngagingMemorableEffective (overlap with engaging and memorable)