TheSeen Intro
- 1. theseen December 2012 tn@theseen.mobi Sassy Pigeon Inc. - all rights reserved. Thursday, December 27, 12
- 2. Executive Summary TheSeen is for friends filming friends. friends friends Vision: Help build a more informed, How it works: connected, and empowered society 1- Challenge a friends to share a story about through creating and sharing media that anything and everything matters between people who care. 2- Film the story your friend tells 3- People you approved as "fans" get the video in Problem: Life goes by really fast and their feed and comment on it. we don't play and connect with friends as often as we'd like. We are missing out on Technology: iPhone App in App Store. the fun of playing & sharing stories with friends everyday. Market Timing: Mobile video is the highest- growth segment in the industry. Solution: TheSeen is a storytelling game friends play to connect and get to know Positioning: Video-based social network each other better. TheSeen is the definitive (vs content sharing platform). source of stories that matter to you as told by people you know. Business model: B2B sales of brand- engagement and targeted advertisement. Sassy Pigeon Inc. - all rights reserved. Thursday, December 27, 12
- 3. Help you celebrate the people in your life. 1 min demo reel Click to play> Reel! http://youtu.be/ 5vNg6vi5XSA Sassy Pigeon Inc. - all rights reserved. Thursday, December 27, 12
- 4. Our vision: build a more informed, connected, & empowered society through creating and sharing media that matters. WE’RE HERE! Video Video combines Layer 3 Non-Verbal data all layers of Images communication in one medium -Easier and more Layer 2 Visual data Visual data effective to use Text than than typing and reading. Layer 1 Conceptual data Conceptual data Conceptual data 1980 2000 2012 2020 Example Usenets & Text-based Photo-Sharing Video-Sharing Photo-Based Video-Based Forums Social Networking Platforms Platforms Social Networking Social Networking 90% of comm. i s nonverb al Is video the next big step in many-to-many asynchronous communications? Sassy Pigeon Inc. - all rights reserved. Thursday, December 27, 12
- 5. Life goes by fast and we are missing out on the fun of playing & sharing stories with friends everyday. Sassy Pigeon Inc. - all rights reserved. Thursday, December 27, 12
- 6. TheSeen is a free storytelling game you can enjoy with friends to play and share stories. Here’s to celebrating the people that make life wonderful! Sassy Pigeon Inc. - all rights reserved. Thursday, December 27, 12
- 7. TheSeen is a storytelling game friends play. TheSeen is your own personal talk show! friends friends Post a topics and inspire conversations Film your own guests Interact with others Click to play> demo! Visit your friend’s shows >Become a fan >Send a message WEB: IN DEVELOPMENT... >Check guests >Check fans http://youtu.be/ >Watch episodes GvI2V6-0TlU Sassy Pigeon Inc. - all rights reserved. Thursday, December 27, 12
- 8. Positioning: Video-based Social Networking Video-based Photo-based Content-sharing Social Networking Focus on video-based social networking Sassy Pigeon Inc. - all rights reserved. Thursday, December 27, 12
- 9. Why now? Video going up... mobile also going up. Video: ~86% of consumer traffic by ‘16 Mobile data traffic: 18x from 2011-16 7800 11000 Mobile data (PB / month) Consumer Mobile Video (PB/month) 5850 8250 CAGR: 90% 3900 5500 CAGR: 78% 1950 2750 0 0 2011 2012 2013 2014 2015 2016 2011 2012 2013 2014 2015 2016 Uniquely positioned at the cross-section of 2 high-growth segments. (1) Cisco Visual Networking Index: Forecast and Methodology, 2011–2016 - http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360.pdf Sassy Pigeon Inc. - all rights reserved. Thursday, December 27, 12
- 10. Why now? Technology & users are ready for video. Technology is ready... ...users are also ready Mobile data plans: increasingly affordable Users seeking more “authentic” content Smart phones increasingly prevalent New generation more comfortable with posting videos online Active Mobile App Users Worldwide % of cell owner who record a video on their phone 60% 2.1B 1.9B 1.6B 39% 1.3B 1B 14% 5% 2012 2013 2014 2015 2016 18-29 30-49 50-64 65+ Source:Yankee Group “Mobile Apps and Cloud Forecast”, April 2012 as cited in company blog, May 9, 2012 and Pew Research Center’s Internet & American Life Project. April 29-May 30, 2010 Sassy Pigeon Inc. - all rights reserved. Thursday, December 27, 12
- 11. B2B sales of brand engagement via branded topics. Example: can help Nike & Adidas meaningfully engage with customers. Can stimulate brand-relevant conversations and consumer engagement Primary Revenue Model Sponsored topics Brand-focused videos Consumer engagement Add’l Rev Streams: Sentiment analysis, Targeted advertisement & Promoted Videos Sassy Pigeon Inc. - all rights reserved. Thursday, December 27, 12
- 12. Team: Background in strategy, science, art and Fortune-500 standards technical execution. 2 {vision-driven} co-founders... + awesome technical team: Design & UX 1 Senior Artistic Director designed 1 Brand + All UI elements. iPhone App 1 senior iPhone developer wrote & 1 supports the iPhone app. Front-end 1 senior front-end developer built 1 and supports the current front-end. Backend 2 senior JAVA developers built and 2 support the platform as needed System admin - Real Estate Investor 1 senior cloud expert & 1 senior 2 - BCG Strategy Consulting hardware system administrator - Harvard Medical School - Classical Music QA Surgical Residency Composer and Organist 1 QA director + 2 QA testers tested 3 and regressed front & backend bugs Sassy Pigeon Inc. - all rights reserved. Thursday, December 27, 12