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CROSSING WEB BOUNDARIES
     With WordPress
    NERCOMP WordPress University

      Jay Collier • Bates College
            April 8, 2010

                       music: granlab image: oimax
• Where are the boundaries?
• Why should we bridge them?
• How do we do it?
• Who is doing it now?

                         woodleywonderworks
Where are our current
  Web boundaries?
CURRICULAR
NON-CURRICULAR
CLASSROOM
FIELD WORK
STUDENTS
  ALUMNI
DEPARTMENTS
    OFFICES
SYSTEM A
SYSTEM B
SILO 1
                                                                           SILO 2



design-dog frozenchipmunk tostie14 europedistrict rberteig moriza willi,sidewalkflying
Why should we cross
 those boundaries?
Digital
                                                                            MEDIA
                                                                     Personal computer
                                                                      Digital networks
                                                   Electronic         World Wide Web
                                                       MEDIA

                                                     Telegraph
                                 Printed             Telephone
                                    MEDIA              Radio
                Written                              Television
                             Movable type
Physical          MEDIA
                            Printing press
EXPERIENCE      Cave walls   Photograph
               Bamboo slips Motion pictures
  Verbal        Parchment
  Visual          Paper




   mashdnart nate mightyboybrian wilhei schizoform mauricedb zest-pk wonderlane
Digital
                                                               MEDIA
                                                          Personal computer
                                                           Digital networks
                                            Electronic     World Wide Web
                                              MEDIA

                                             Telegraph
                            Printed          Telephone
                               MEDIA           Radio
             Written                         Television
                           Movable type
Physical       MEDIA
                          Printing press
EXPERIENCE    Cave walls   Photograph
             Bamboo slips Motion pictures
  Verbal      Parchment
  Visual        Paper
Web 1.0 was “It”
         Web 1.0
   ~2000 “IT”
 The first Web was


          Web media
          and content
         hosted locally
     A WEB SITE
           Business
             data
 Phone                Television
            Email
~2007
The next Web was “YOURS” and“MINE”
       Web 2.0 was “Ours”
                      Facebook
          Delicious                Flickr




    WordPress                      Google Docs

                      My
     Wikipedia
                   Pages and         LinkedIn
                    profiles


         YouTube                 NetVibes
                      Twitter
Web 3.0 “Is”



Build connections             Share knowledge

                     Online
                    persona


               Online     Online
              persona    persona




               Use services
Each medium “is an
extension of ourselves
     ... an extension of
         consciousness”

   Marshall McLuhan, 1964

                        Clearly Ambiguous
Intuitive
                                                                         MEANING
                                                                            Vision
                                               Symbolic                   Integrity
                                                 RESPECT                Authenticity
                      Emotional                  Discourse
                                                                          Presence
                                                                         Reflection
Material                 SECURITY               Achievement              Awareness
                                                Recognition
  SAFETY                  Family
                                                  Esteem
                        Friendship
   Breath                                        Confidence
                         Intimacy
 Food, water
                           Power
   Shelter
Reproduction
    Sleep




 jenniferboyer ajawin wolfraven krislitman hamed tristanbrand esqenzo hope_gera
How can we do it?
Crossing Web Boundaries with WordPress
Be dependable – anywhere, any time, any device
Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions
Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions
Be interesting – appealing, personal, immersive
Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions
Be interesting – appealing, personal, immersive
Be personalizable – up to date feeds by interest
Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions
Be interesting – appealing, personal, immersive
Be personalizable – up to date feeds by interest
Be welcoming – online spaces for collaboration
Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions
Be interesting – appealing, personal, immersive
Be personalizable – up to date feeds by interest
Be welcoming – online spaces for collaboration
Be meaningful – insight into what matters to you
FROM
Powerful, universal
      ideas
    Ambivalence to
     Awareness to
      Interest to
    Participation to
     Commitment
     TOWARD
  Personalized
   interactions
General
                Public


Prospective   Prospective   Corporations,
 Faculty &     Students     Foundations
   Sta         & Families


  Current      Current      Philanthropic
 Faculty &    Students,       Partners
   Sta        & Families


               Alumni &
                Friends
Crossing Web Boundaries with WordPress
How are we doing it?
Crossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPress
How about you?
bit.ly/wphighed
binaryape
EVOLUTION
Your turn
  What boundaries will you cross?




  Jay Collier — jcollier@bates.edu - www.BatesWeb.net

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Crossing Web Boundaries with WordPress

  • 1. CROSSING WEB BOUNDARIES With WordPress NERCOMP WordPress University Jay Collier • Bates College April 8, 2010 music: granlab image: oimax
  • 2. • Where are the boundaries? • Why should we bridge them? • How do we do it? • Who is doing it now? woodleywonderworks
  • 3. Where are our current Web boundaries?
  • 7. DEPARTMENTS OFFICES
  • 9. SILO 1 SILO 2 design-dog frozenchipmunk tostie14 europedistrict rberteig moriza willi,sidewalkflying
  • 10. Why should we cross those boundaries?
  • 11. Digital MEDIA Personal computer Digital networks Electronic World Wide Web MEDIA Telegraph Printed Telephone MEDIA Radio Written Television Movable type Physical MEDIA Printing press EXPERIENCE Cave walls Photograph Bamboo slips Motion pictures Verbal Parchment Visual Paper mashdnart nate mightyboybrian wilhei schizoform mauricedb zest-pk wonderlane
  • 12. Digital MEDIA Personal computer Digital networks Electronic World Wide Web MEDIA Telegraph Printed Telephone MEDIA Radio Written Television Movable type Physical MEDIA Printing press EXPERIENCE Cave walls Photograph Bamboo slips Motion pictures Verbal Parchment Visual Paper
  • 13. Web 1.0 was “It” Web 1.0 ~2000 “IT” The first Web was Web media and content hosted locally A WEB SITE Business data Phone Television Email
  • 14. ~2007 The next Web was “YOURS” and“MINE” Web 2.0 was “Ours” Facebook Delicious Flickr WordPress Google Docs My Wikipedia Pages and LinkedIn profiles YouTube NetVibes Twitter
  • 15. Web 3.0 “Is” Build connections Share knowledge Online persona Online Online persona persona Use services
  • 16. Each medium “is an extension of ourselves ... an extension of consciousness” Marshall McLuhan, 1964 Clearly Ambiguous
  • 17. Intuitive MEANING Vision Symbolic Integrity RESPECT Authenticity Emotional Discourse Presence Reflection Material SECURITY Achievement Awareness Recognition SAFETY Family Esteem Friendship Breath Confidence Intimacy Food, water Power Shelter Reproduction Sleep jenniferboyer ajawin wolfraven krislitman hamed tristanbrand esqenzo hope_gera
  • 18. How can we do it?
  • 20. Be dependable – anywhere, any time, any device
  • 21. Be dependable – anywhere, any time, any device Be intuitive – simple publishing, searching, finding
  • 22. Be dependable – anywhere, any time, any device Be intuitive – simple publishing, searching, finding Be helpful – helpful information and instructions
  • 23. Be dependable – anywhere, any time, any device Be intuitive – simple publishing, searching, finding Be helpful – helpful information and instructions Be interesting – appealing, personal, immersive
  • 24. Be dependable – anywhere, any time, any device Be intuitive – simple publishing, searching, finding Be helpful – helpful information and instructions Be interesting – appealing, personal, immersive Be personalizable – up to date feeds by interest
  • 25. Be dependable – anywhere, any time, any device Be intuitive – simple publishing, searching, finding Be helpful – helpful information and instructions Be interesting – appealing, personal, immersive Be personalizable – up to date feeds by interest Be welcoming – online spaces for collaboration
  • 26. Be dependable – anywhere, any time, any device Be intuitive – simple publishing, searching, finding Be helpful – helpful information and instructions Be interesting – appealing, personal, immersive Be personalizable – up to date feeds by interest Be welcoming – online spaces for collaboration Be meaningful – insight into what matters to you
  • 27. FROM Powerful, universal ideas Ambivalence to Awareness to Interest to Participation to Commitment TOWARD Personalized interactions
  • 28. General Public Prospective Prospective Corporations, Faculty & Students Foundations Sta & Families Current Current Philanthropic Faculty & Students, Partners Sta & Families Alumni & Friends
  • 30. How are we doing it?
  • 55. EVOLUTION Your turn What boundaries will you cross? Jay Collier — jcollier@bates.edu - www.BatesWeb.net