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How to leverage IBM Watson
for visual analysis.
BUILDING AN IMAGE
RECOGNITION SERVICE
TODAY’S EXAMPLE
Image analysis platform using IBM Watson
10xnation.com/image-recognition-ibm-watson
TIPPING POINT
A quick note…
Computer vision is 1 of the 2 critical technologies that
will allow artificial intelligence empower our world in
ways we’ve only dreamed of.
(Computer speech is the 2nd)
BACKGROUND
THE PROBLEM
We live in a visual world, yet capturing useful
information from images has historically required
human vision — which can be slow and costly.
THE QUESTION
But if we could extract that useful information
through computer vision, it could provide invaluable
insight for our businesses.
THE SOLUTION
An intelligent visual recognition service that
automatically analyzes and identifies objects and
scenes in image files (video, etc.).
COMPONENTS
IBM WATSON
Model
Production
Images
Classifier Application
Training
Images
HOW IT WORKS
Object & scene
recognition
Watson Visual Recognition
PRICING
Free tier
● 250 images/day + one custom classifier (train 1000 images)
Production
● Image Tagging — $0.002/image
● Face Detection — $0.004/image
● Training — $0.25 USD/Event
● Custom Tagging — $0.004/event
● Custom Model Storage — $10.00/mo
THE GUIDE
STEP BY STEP GUIDE
10xnation.com/image-recognition-ibm-watson
CREATE THE APPLICATION
CREATE THE CLASSIFIER
FIRE IT UP
CUSTOM CLASSIFIER
USE YOUR POWER FOR GOOD
“With great power comes great responsibility.”
~Voltaire
APPLICATIONS
CONTEXT
Works for all businesses.
Digital Physical
VISUAL PRODUCT SEARCH
http://slyce.it/technology#how-it-works
VIP TREATMENT
A top customer walks into your store.
The system instantly recognizes them, issues a
personalized greeting, and alerts an attendant.
And/or…
Allows you to track store visits just as we track web
visits in Google Analytics (faces vs. IP addresses).
VIP TREATMENT
consumerreports.org/privacy/facial-recognition-who-is-tracking-you-in-public1
PRODUCT SENTIMENT
popularmechanics.com/technology/a18636/facewatch-facial-recognition-identify-criminals
Analyze how
people react to
your product.
INFRINGEMENT MONITORING
Keep an eye out
for trademark and
copyright
infringement.
ENDLESS USES
Manufacturing
● Ensure products are positioned correctly on an
assembly line
Visual auditing
● Monitor for compliance or deterioration in fleet of
trucks, planes, or windmills
● Train classifiers to understand what defects look
like
Insurance
● Rapidly process claims by classifying images of
claims
Social listening
● Track buzz about your company on social media
Security
● Monitor for activity, instantly classify objects as
threat or not
Social commerce
● Use an image of a food dish to find out which
restaurant serves it and find reviews
● Use a travel photo to find vacation suggestions
based on similar experiences
● Use a house image to find similar homes that are
for sale
Retail
● Take a photo of a favorite outfit to find stores with
those clothes in stock or on sale
● Use a travel image to find retail suggestions in that
area
Education
● Create image-based applications to educate about
taxonomies
● Use pictures to find educational material on similar
subjects
CLOSING
WHAT ARE YOUR THOUGHTS?
Building a visual recognition platform
— and its uses.
UNLEASH YOUR BUSINESS
EMBRACE EXPONENTIAL
10xnation.com

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Building an Image Recognition Service