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Exploring the birth of a trillion-dollar
industry.
VIRTUAL REALITY IS HERE
— AND IT'S REAL
TODAY’S GOAL
Leave with a firm grasp on how “virtual & augmented
reality” can be an opportunities for your business —
and how they will change the face of business.
OUR JOURNEY
● What is VR & AR?
● Where are we at today?
● Who are the players?
● Where will it be used?
● A new paradigm
QUICK NOTE
We won’t be directly talking about machine learning.
All of these systems will be underpinned by ML
systems, so ML is applied.
WHAT IS VIRTUAL REALITY?
1992
2016
Fully
computer-generated
environment that lets you
experience a different
reality.
youtube.com/watch?v=4pFDjJHNhAU
WHAT IS AUGMENTED REALITY?
COMPOSITE VIEW
Computer-generated
graphics superimposed
onto — and in the context
— of a real world view.
Also called “mixed reality.”
WHERE ARE WE AT TODAY?
TIMELINE
● 2016 Q1 — $1.1 billion invested in VR/AR
● 2016 — 10 million downloads of Google Cardboard
● 2018 — 28 million paying customers (VR content)
● 2020 — $30 billion market
● 2025 — 500 million headsets sold annually
fool.com/investing/general/2016/02/01/virtual-reality-in-2016-4-stats-everyone-should-kn.aspx
ENTERING MAINSTREAM
Crosses all industries.
youtube.com/watch?v=LIkdhCA3Je0
A NEW PARADIGM IN
ENTREPRENEURSHIP
SOFTWARE IS EATING THE
WORLD
Rules of the game have
changed for business.
youtube.com/watch?v=D1MzfcS2TDQ
AND...
Machine learning is eating the software.
AND NOW...
Virtual Reality is creating completely new worlds.
WHO ARE THE PLAYERS?
FACEBOOK OCULUS
October 2016
mashable.com/2016/10/07/mark-zuckerberg-vr-demo-oculus
GOOGLE DAYDREAM
The new way to do
anything Google.
youtube.com/watch?v=lo3GTYSFhzw
GOOGLE TANGO
Digitize your world.
youtube.com/watch?v=iHN4c7FYXYs
MAGIC LEAP
$1.4B in startup
funding.
Something — very —
big is happening.
MICROSOFT HOLOLENS
Long live the hologram.
youtube.com/watch?v=ihKUoZxNClA
META
“Neuroscience-driven
interface.”
youtube.com/watch?v=x6XcZOP-PKU
HIGH FIDELITY
From the creator of
Second Life.
Second Life economy
exceeds $500M ...in real
dollars.
youtube.com/watch?v=tf6KOYKU0Yg
EYEFLUENCE
A new paradigm in
human-computer
interface.
Recently acquired by
Google.
youtube.com/watch?v=Zn2Jg1Om-48
WHERE ARE THE USES?
VR GAMING
Massive market.
youtube.com/watch?v=9zaxawSEVXo
SOCIAL VR
The future of
Facebook?
VR E-COMMERCE
A completely new
world for stores
...literally.
VR TEST DRIVES
● Cars
● ATVs
● Snowmobiles
● Motorcycles
● etc.
youtube.com/watch?v=9xFxbHCFRdg
VR MUSEUMS
See all the great works.
VR TRAINING
Learn by doing.
Without all the cost
and risk of doing it live.
youtube.com/watch?v=3Ni5L6R6uq8
VR REAL ESTATE
The evergreen
open house.
VR EVENTS
No more
“cheap
seats.”
nextvr.com/experiences/Coldplay
VR SPORTS
No more “cheap seats.”
youtube.com/watch?v=hjjYZm0ItuM
VR EXPLORATION
A new era of discovery.
youtube.com/watch?v=DxNGTU39PsU
VR AT WORK
A productivity boost
...or more ways to waste
time?
youtube.com/watch?v=OtBuuyKWYD4
TELEVISION
Reinventing all the
shows we love.
MOVIES
A slow industry with a
major need for VR.
MOVIES
Taking it to the next
level.
DISRUPTION
THE 20th
CENTURY MISTAKE
VR/AR is not a feature,
it’s a completely new platform.
INDUSTRIES WITH RISE & FALL
Do we need TVs anymore?
Do we still need to travel?
Do we still need to buy exotic toys?
REMINDER...
Today
Position yourself
here
The goal is not to become an expert in
virtual/augmented reality.
But to know where the technologies
are headed so you can ride the wave.
It’s all about positioning. Most businesses
will end up here
Linear thinking
Disruption… or
poor
planning?
WRAPPING IT UP
RECAP
The technology is here...today.
And we have a magical future ahead of us.
POP QUIZ
How many industries will VR/AR reinvent?
UNLEASH YOUR BUSINESS
EMBRACE EXPONENTIAL
10xnation.com

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Virtual Reality is Here and it's Real