BD Product Refreshment Output
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This document discusses Business Development efforts to support the Marketing and Communications strategies of the organization. It provides an analysis of how BD resources were invested in the previous quarter, the key MC strategies and priorities for the next quarter, and ways that BD can better align its efforts. This includes identifying areas where BD can help support initiatives like product innovation, entrepreneurship development, and empowerment programs. The document also proposes ways for BD partners to help achieve the organization's vision through youth development programs focused on bridging youth to business, society and the future. Partner benefits are outlined as attracting top talent, understanding youth insights, and increasing youth exposure to partners' companies and products.
BD Product Refreshment Output
- 1. BD Group 14/15, September 2014 BD Product Refreshment Output
- 2. Why are we doing product refreshment ?
- 3. ? Further, what is the right thing to do? Further, are we just money maker? Does the MCT understand what BD do? Are we doing the right thing? What is the BD positioning in the MC team?
- 4. NSS - National Strategic Summit BD Track, July 2014 Q1 BD Review Key output: Build Sustainable & Purposeful Partnership Key output: BD is not a pillar, it is the resource. The resource should flow to support MC strategies. Currently our resources are not focused. Q1 MC Strategy Review Key output: MC Q2 Strategy Map with investment effort. Summary:! To build sustainable & purposeful organisation through Business Development Function, we need to let external resources flow to the key MC strategy while ensuring BD financial goal.
- 6. Q1 BD Effort Review in FOBO Q2 MC Strategy Map Effort Analysis Each function’s next quarter’s focus Each function’s next 3 years trend Summarise all areas that BD can support Interviews Interviews Filter through MC priority Internal research on 12/13’s packaging Refreshed Packaging Categorisation External research on packing methodology
- 7. MC 14/15 Strategy Map ! oGIP Product Innovation Middle Layer EmpowermentEntrepreneurship Development 1.1 TMP/ GCDP PI 1.2 BD PI 1.3 iGIP PI 1.4 TXP Sub Product 3.1 NST LEAD 3.2 NST Empowerment 3.3 GIS 2.1 Incubator 2.2 MoS 0.0 Alice 0.2 BRIC 0.1 Mkt Support 0.0.1 RA 0.0.2 MA 13.2% 6.3% 7.2% 6% 4.4% 37.1% 13.2% 6.6% 2.7% 3.9% 1.4% 3% 4.2%
- 8. Strategy Map in FOBO oGIP 0.0.1 RA 0.0.2 MA 0.1 Mkt Support 0.1 Mkt Support 0.2 BRIC 3.3 GIS2.1 Incubator 3.1/.2 NST 2.2 MoS 1.1 TMP/ GCDP PI 1.1 TMP/ GCDP PI
- 9. Strategy Map in FOBO oGIP 0.0.1 RA 0.0.2 MA 0.1 Mkt Support 0.1 Mkt Support 0.2 BRIC 3.3 GIS2.1 Incubator 3.1/.2 NST 2.2 MoS 1.1 TMP/ GCDP PI 1.1 TMP/ GCDP PI 6.6% 1.4% 3.9% 3% 7.2% 1.4% 6% 2.1% 1.3% 2.1%
- 10. Current Partners in FOBO oGIP oGCDP iGCDPiGIP TMP TLP
- 11. Q1- BD Time Investment Map in FOBO oGIP oGCDP iGCDPiGIP TMP TLP 27% 18% 20% 15% 8% 8% 3%
- 12. MC in Q2 BD in Q1 BD in Q2 ?
- 13. oGCDP iGCDPoGIP iGIP Channels for Raise Partners to take oGIP in their foreign brands BRIC Sponsor Issue Based EP education CSR Package sales NEP/ GEP TM Sub product based TMP, TLP LCD NST external empowerment Innovation Innovation Coaching Help Create Sales Channels Provide External Inputs Through partnering with AIESEC, companies help us for Youth Development. BD Partner’s Role And this 2 will help us to achieve our 10 year vision of … Which shows companies Corporate Social Responsibility in Youth Development
- 14. Corporate Social Responsibility in Youth Development Business Society Future ! Youth to Business! Help young people to bridge university life and business world ! Youth to Society! Help young people to better understand this society ! Youth to Future! Help young people to create better a future Business Discussion Simulation Skill Training Innovation Coaching Social Discussion Social Awareness Practical social work opportunity Sponsor student’s local & global community development projects Help global youth to understand China Provide career development advice Provide practical learning experience Bridging the gap of between Youth and
- 15. Benefits for Partnering with AIESEC Attract Top HR Solution Understand Youth Insight Get Youth Exposure Globally Locally Of your company Of your product & service Of your company Of your product & service
- 16. How would the proposal look like?
- 17. Youth To Business Youth To Society Youth To Future Benefits HR solution Understand youth insight Get youth exposure Products