Flash Video Streaming Business Models
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The document discusses the rise of various live streaming video platforms and business models in the mid-2000s. It notes that platforms like Justin.tv and Ustream pioneered live streaming to audiences while also allowing interaction through chat. Other platforms mentioned include Kyte for mobile live sharing, blogTV, and Stickam for live video broadcasting. The costs and challenges of live streaming services are also discussed compared to on-demand video through platforms like YouTube.
Flash Video Streaming Business Models
- 2. Innovation via business models Market view Business models Share your business model
- 4. Video streaming technology existed for over a decade: Real Microsoft Apple So why Youtube hasn't happened over 10 years ago? User’s Bandwidth Streaming server costs
- 5. Eliminated the need for streaming server Enable the use of file CDNs for video “streaming” (progressive download) Without the decrease in server costs Flash created there was no Youtube
- 6. Adobe lowered FMS Pricing This enables many new video business models which were not profitable in the past Just like the use of flash enabled UGC video web sites in the past
- 8. Justin.tv is building a destination site for broadcasting and watching live video online while chatting with friends. The company’s mission is to enable viewers and broadcasters to interact and exchange ideas in real time through chat and live video…. Learn More Website: www.justin.tv Location: San Francisco, California, United States Founded: October 1, 2006
- 9. Ustream.tv is a live video community for everyone. Anyone with a computer, an Internet connection and a web cam can set up their own channel and broadcast live (similar to Justin.tv). The site launched in March 2007, Website: ustream.tv Location: Los Altos, California, United States Founded: June 11, 2006 Funding: $13.1M Learn More
- 10. With Kyte, you can share pictures and video from your mobile phone or the web that are instantly broadcast to multiple destinations. Friends interact with your shows and each other through multimedia chat, both online and via mobile phones. Website: kyte.com Location: San Francisco, California, United States Founded: December 1, 2006 Funding: $23.4M Learn More
- 11. “ Hello, blogTV is here! This is the place where you can show off your talent, build a fan base and share your opinions LIVE! You bring the webcam, we bring the stage. We’re here to help you get your 15 minutes of fame. Website: www.blogtv.com Location: Israel Founded: May 1, 2006 Funding: $3M Learn More
- 12. Stickam.com is a social networking site that focuses on live video streaming. It features embedding and social profile features for your web pages, online auctions, company web sites and blogs. Website: www.stickam.com Location: Los Angeles, California, United States Founded: February 1, 2006 Learn More
- 13. Before Mogulus, the production control room was one fixed location, and all collaborators in the process had to be in the same building. Remote cameras for communication were possible, but also expensive since they required satellite feeds. Website: www.mogulus.com Location: New York, New York, United States Founded: May 1, 2007 Funding: $2.7M Learn More
- 15. YouTube will launch a live streaming service in 2008
- 16. Live Streaming costs more than progressive download. How much? Industry numbers reports 20-30C per hour JustinTV reports costs of 0.25C per hour Is that too good to be true? How could you finance this? (mostly by VC and Angles money)
- 18. Unlikely Only in small niche market
- 19. Hard to get the right advertisement that will cover progressive download cost Live streaming is More expensive requires more advertisers that will pay more Unmanaged content (live content)
- 20. VoIP market suffers from decrease in margins and strong competition. What business model are used Pay per minute – small margin Flat rate – risky / small margin Advertisement – many companies, unproven model Enabler of other services – mostly consulting
- 21. VoIP – Kasamba / BitWine / Jyve What are the benefits of video for consulting? Is video an enabler of consulting services that are less efficient in VoIP only?
- 22. E-Learning Medical Second Opinion and live conferencing (HBRLabs) Help Center Social Networks (Kyte) Porn Exit