Growing your email list - 21 list-building techniques
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This document summarizes 21 techniques for growing an email list from a webinar by Dave Chaffey of SmartInsights.com. Some of the techniques discussed include covering all bases for signups, using social proof and reviews to encourage opt-ins, keeping signups integrated across websites and social media, and using analytics to refine email marketing strategies. The webinar encourages using content marketing, communities, various calls-to-action and discounts to build an engaged email list.
Growing your email list - 21 list-building techniques
- 1. Welcome! Jim Ducharme Community Manager Jim.Ducharme@GetResponse.com @GetResponse @Hugeheadca GetResponse.com Blog.GetResponse.com Facebook.com/GetResponse linkedin.com/company/getresponse
- 2. 21 techniques to grow your email list A webinar for Dr Dave Chaffey SmartInsights.com Digital marketing strategy advice 2
- 3. About Dave Chaffey Books Best-practice advice & consulting www.smartinsights.com 3
- 4. How we encourage opt-in... Discount for GetResponse Code: MMUBS-20 4
- 5. #1 Cover all your bases Source: Growing email subscribers 5
- 6. #2 Register (early) during purchase 1. Generic branded follow-up email (ASCE) : +10% conversion rate. 2. Personalised remarketing email with a promotional code for a 5% discount time limited to 72 hours: +100% conversion rate. 3. Personalised remarketing email with a promotional code for a 5% discount time limited to 48 hours: +200% conversion rate. Source: Smart Insights: Email re-marketing 6
- 7. #3 Give a (damned good) reason 7
- 8. #4 Use social proof Source: Mark Brownlow 8
- 9. #5 Above the fold call-to-action 9
- 10. #6 Review ALL your page templates for signup AND SEO 10
- 12. #8 TINA - Too in your face? 12
- 13. #9 Less intrusive run-of-site signup 13 1 3
- 14. #10 Use Facebook Likegates 14
- 15. 15
- 16. #11 Create a content marketing machine (B2B) 16
- 17. 17
- 18. #11 Create a content marketing machine (B2C) 18
- 19. #12 Create nuclear fuel http://bit.ly/smarthealthcheck 19
- 20. TEFL Taster example 20 Smart Insights Explainer example
- 21. #13 Use AdWords if you can prove ROI. GDN Re-marketing? 21
- 22. #14 Use keyword or interest targeted display 22
- 23. #15 Build your own community? 23
- 24. #16 Make social sign-on happen https://social.ford.com/members/sign-up/ 24 2 4
- 25. 2 5 Sustained online 25 campaigns
- 26. Follow the Mother Monster? 26
- 27. #17 Keep comms integrated 27 2 7
- 28. #18 Keep it sustained 28 2 8
- 29. 2 9 #19 Build in social sharing into contact 29 strategies Source: eCircle case study
- 30. #20 Make offline comms work through drive to web and drive to social FROM THIS TO THIS Source: Nate Elliot, Analyst at Forrester Research on “IBE” 30
- 31. Making the 3 layers work together Transaction Interaction Reach layer layer layer Example: Sneakerpedia Source Nate Elliot, Analyst at Forrester Research 31
- 32. #21 Use your analytics to refine and improve signup Source: Tim Watson (Lucky Voice) 32
- 33. Let’s Connect! Questions & discussion welcome Blog uk.linkedin.com/in/davechaffey www.smartinsights.com/blog Feeds www.feedburner.com/smartinsi ghts facebook.com/smartinsights Free enewsletter and templates: twitter.com/smartinsights www.smartinsights.com/membe rship 33
Editor's Notes
- #3: Based on common mistakes I see and opportunities for more sophisticated. Showing examples of good practice.Start at centre with some of the mistakes, look at social and head offline. Checklist to review your practice.
- #15: That’s the large company view. But can be used by very small companies if they’re adding value.
- #16: This is permission marketing as from 1999. Still works – shows way to integrate. NOT a social outpost. Need to integrate
- #27: Troy Carter – Lady Gaga’s manager. Email notification and messaging?Developed by Backplane
- #29: Fashion panel