Using examples to create Public Service Announcements
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The document discusses the effectiveness of Public Service Announcements (PSAs) and prompts viewers to critically analyze various PSAs through observation of images, sounds, and messaging techniques. It encourages reflection on specific examples and the message conveyed, as well as the use of research and statistics in communicating the intended action plans. Additionally, it asks the reader to consider the techniques they would utilize in their own PSA creation.
Using examples to create Public Service Announcements
- 1. What makes these effective? Watch, Look, Listen.
- 2. You are going to watch several PSAs. Look closely at the images. Listen to the different sounds. How is the tone conveyed in each? How effective are they in getting their messages across? Why are they effective?
- 3. https://www.youtube.com/watch?v=5Z_zWIVRIWk Is this the type of PSA you would expect on Super Bowl Sunday? ● What images did you notice? ● What voices did you hear? ● What other sounds were heard? ● Were there any words typed on the screen? ● Even though the words did not tell the message, how did the writers get it across?
- 4. https://vimeo.com/146336286 Which techniques are used in this PSA? Who do you think this message is for? How is this different? What elements would be considered effective? Why are they effective?
- 5. https://www.youtube.com/watch?v=H-P9K-phRo8 This PSA provides an action plan. ● How is research used? ● How did the creators of this ad make the statistics meaningful to the audience?
- 6. https://www.youtube.com/watch?v=FhsN7lUMZoA This PSA has no spoken words. What techniques are used that you think are effective? Why?
- 7. Is one more effective than another? https://www.youtube.com/watch?v=glpt76ygMho https://www.youtube.com/watch?v=E06VTFtHd30
- 8. Which techniques will you use in your PSA? Why?