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How to Scale Product Development
with Non-Traditional Resources
SABIH KHAN
2
Currently: Vice President Innovation
Formerly:
WHY SURCLE?
3
Not enough
TIME
Not enoughRESOURCES
The evolution of idea to market is long,
difficult, and expensive.
Corporations, Startups, and Institutions
constantly face the problem of not
being able to bring products to market
due to limited resources and time.
Technical expertise, skilled labor, and
time are all resources that come at a
very high premium and are not always
readily available.
4
HOW TO SCALE PRODUCT DEVELOPMENT
WITH NON-TRADITIONALRESOURCES
Start with a
market
need
Identify a
specific
problem that
needs a
solution
Craft a
detailed scope
of the problem
Ideate and
develop ideas
from external
sources
Use innovation
best practices
to accelerate
your
processes
Researc
h
Ideate Incubat
e
Develop Execute
HOW TO INCREASE PARTICIPATION AMONGST CHALLENGES
Strategically incentivize
around holidays and public
events to drive engagement.
Cash incentives that fall
around major shopping time
periods drive increased
participation.
Maintain constant
communication with the
community.
Direct communication with an
individual community members
Gamification-Achievements
naturally drive positive
behavior.
Setting low risk, easily
attainable achievement
markers will spur increased
participation
DRIVING EFFECTIVE RESULTS
6
• Your problem statement should be crafted
with a vision of an example of the solution
• Help paint the picture for your solvers.
Give them something to reference
• “Reduce to the Ridiculous”
• Atomization of tasks and requirements
• Community leaders should focus on each
individual deliverable and drive
engagement towards those deliverables
• Find your champions for each deliverable
within the community and then activate
their potential
Begin with your
problem statement.
Define it with
actionable
deliverables in mind
7
DEFENDING INTELLECTUAL PROPERTY
Stay anonymous when
initiating discussions
Refrain from divulging
critical information until
an agreement is reached
Seek exclusive usage
rights for intellectual
property applications to
combat copycat
products
Document every step
within your innovative
process
Maintain confidentiality
when patents and
licenses aren’t available
WHY CHALLENGES FAIL
8
Lack of
outbound
communication
and education
Inability to execute
on selected
initiatives
Inaccurate
estimation of
duration
Phasing
Inadequate
incentives
Thank you
Let our crowd engineer your solution. Faster.

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Scaling product development utilizing non-traditional resources

  • 1. Let our crowd engineer your solution. Faster. How to Scale Product Development with Non-Traditional Resources
  • 2. SABIH KHAN 2 Currently: Vice President Innovation Formerly:
  • 3. WHY SURCLE? 3 Not enough TIME Not enoughRESOURCES The evolution of idea to market is long, difficult, and expensive. Corporations, Startups, and Institutions constantly face the problem of not being able to bring products to market due to limited resources and time. Technical expertise, skilled labor, and time are all resources that come at a very high premium and are not always readily available.
  • 4. 4 HOW TO SCALE PRODUCT DEVELOPMENT WITH NON-TRADITIONALRESOURCES Start with a market need Identify a specific problem that needs a solution Craft a detailed scope of the problem Ideate and develop ideas from external sources Use innovation best practices to accelerate your processes Researc h Ideate Incubat e Develop Execute
  • 5. HOW TO INCREASE PARTICIPATION AMONGST CHALLENGES Strategically incentivize around holidays and public events to drive engagement. Cash incentives that fall around major shopping time periods drive increased participation. Maintain constant communication with the community. Direct communication with an individual community members Gamification-Achievements naturally drive positive behavior. Setting low risk, easily attainable achievement markers will spur increased participation
  • 6. DRIVING EFFECTIVE RESULTS 6 • Your problem statement should be crafted with a vision of an example of the solution • Help paint the picture for your solvers. Give them something to reference • “Reduce to the Ridiculous” • Atomization of tasks and requirements • Community leaders should focus on each individual deliverable and drive engagement towards those deliverables • Find your champions for each deliverable within the community and then activate their potential Begin with your problem statement. Define it with actionable deliverables in mind
  • 7. 7 DEFENDING INTELLECTUAL PROPERTY Stay anonymous when initiating discussions Refrain from divulging critical information until an agreement is reached Seek exclusive usage rights for intellectual property applications to combat copycat products Document every step within your innovative process Maintain confidentiality when patents and licenses aren’t available
  • 8. WHY CHALLENGES FAIL 8 Lack of outbound communication and education Inability to execute on selected initiatives Inaccurate estimation of duration Phasing Inadequate incentives
  • 9. Thank you Let our crowd engineer your solution. Faster.

Editor's Notes

  • #3: Slide showcasing
  • #4: Why did we create Surcle, what was the market need that prompted the business
  • #5: Simple steps to utilize crowdsourcing for product development
  • #6: Insights on some factors that drive participation in challenges
  • #7: Insights for generating better results
  • #8: Insights on how to defend intellectual property
  • #9: Insights on major causes of challenge failures