This document discusses how to scale product development using non-traditional resources. It recommends starting with identifying a specific market need or problem and crafting a detailed scope. It then suggests ideating and developing ideas from external sources using innovation best practices to accelerate processes. The document provides tips for increasing participation in challenges through strategic incentives and gamification. It also outlines how to drive effective results by beginning with an actionable problem statement and defining deliverables. The document concludes by discussing how to defend intellectual property and common reasons why challenges fail.