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© 2020 Healthcare Resource Group, Inc. ALL RIGHTS RESERVED. hrgpros.com
Presented by Jason Coffin
HRG Executive Vice President, OutPartnering™
COVID-19 Support: Keeping Self-Pay Alive
© 2020 Healthcare Resource Group, Inc. ALL RIGHTS RESERVED. hrgpros.com
Key Takeaways
How to gauge impact
on your community to
determine your facility’s
best response and Self-Pay
action plan.
Best practices to optimize
internal communication &
processes to minimize
disruption with remote
workforces.
Tools to increase account
activity & patient
interaction.
© 2020 Healthcare Resource Group, Inc. ALL RIGHTS RESERVED. hrgpros.com
Patient Experience
Scripting to
providing
reassurance
Reassurance
• “We are here to help.”
• “We are doing
everything we can to
keep things running
normal”
• “Don’t worry, I will
look into that for you”
Some patients
are worried
about finances
Assistance
• Special prompt pay
discount
• 60-90 day delay in bad
debt
• Special COVID-19 hold
code
Easy to find
information
Communication
• Ability to reach a live
person
• Updated info on
public website
• Information on
statements or stuffers
© 2020 Healthcare Resource Group, Inc. ALL RIGHTS RESERVED. hrgpros.com
Patient Statements
Must continue to send statements
Statements need to have compassion
• Determine the financial support you can
provide
• Ensure your Financial Aid policy is updated
• Consider adding additional COVID-19
assistance text to your statements
• Streamline ability for patients to reach financial
counselor about options
Example Text:
The health and safety of
our patients and families
is our highest priority. If
you are experiencing
financial distress due to
the COVID-19 pandemic,
we have options and will
work with you to
minimize the possible
impact. Please contact
888-888-8888 and we can
help walk you through the
options available.
© 2020 Healthcare Resource Group, Inc. ALL RIGHTS RESERVED. hrgpros.com
Inbound Calls
• Peak times are likely to change as more patients are home during the day
• Staff schedules may change due to transportation or quarantine challenges
Review
Schedules
• Can answer patient calls or find a partner that can
• Gain access to HIS system to research account info
• Offer the capability to process payment while on phone with patient
Provide
Necessary Tools
• Current COVID-19 events
• Unexpected distractions if working from home
• Additional emphasis on showing empathy and reassurance to patients
Provide Updated
Scripting
© 2020 Healthcare Resource Group, Inc. ALL RIGHTS RESERVED. hrgpros.com
Example Call Scripting
© 2020 Healthcare Resource Group, Inc. ALL RIGHTS RESERVED. hrgpros.com
Outbound Calling
Depends on the what is best for your community
If staffing is an issue, consider texting patients
Most clients have continued with outbound campaigns
We are finding more success reaching live people and
they have time to talk
Many patients are appreciative to discuss their current
situation
Continuing to get payments as patients want to support
their local hospitals
© 2020 Healthcare Resource Group, Inc. ALL RIGHTS RESERVED. hrgpros.com
Provide Multi-Channel Payment Options
Online payment portal for one time or
recurring payments
Ability for patients to receive statements
electronically
Pay by phone (IVR) options
Solutions for physical mail sent to facility
such as lockbox or scanning
Process credit card with representative over
the phone
© 2020 Healthcare Resource Group, Inc. ALL RIGHTS RESERVED. hrgpros.com
Working from Home Considerations
Evaluate to ensure HIPAA and PCI compliance
Work from home scripting
• Distractions
• Are you at the facility?
• System slowness or limited access
100% of calls should be recorded
Increase the level of your Quality Review
Provide chat tool for reps to talk to supervisor
© 2020 Healthcare Resource Group, Inc. ALL RIGHTS RESERVED. hrgpros.com
Final Thoughts
Consistency- gaps in the self-pay process create gaps in process, patient delight and
collections
Employee Support- provide the staff tools, training and ability to keep working and
providing great service to patients
Community Support- ability for your self-pay staff to provide needed information to
patients that are concerned and show organizational leadership during this crisis
Financial Support- options for patients to continue to support the hospital so they
can continue to afford the critical mission of treating patients
Organizational Maturity- opportunity to implement technology and service model
working from home that was not considered previously
© 2020 Healthcare Resource Group, Inc. ALL RIGHTS RESERVED. hrgpros.com

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Keeping self-pay-alive-4.16.2020

  • 1. © 2020 Healthcare Resource Group, Inc. ALL RIGHTS RESERVED. hrgpros.com Presented by Jason Coffin HRG Executive Vice President, OutPartnering™ COVID-19 Support: Keeping Self-Pay Alive
  • 2. © 2020 Healthcare Resource Group, Inc. ALL RIGHTS RESERVED. hrgpros.com Key Takeaways How to gauge impact on your community to determine your facility’s best response and Self-Pay action plan. Best practices to optimize internal communication & processes to minimize disruption with remote workforces. Tools to increase account activity & patient interaction.
  • 3. © 2020 Healthcare Resource Group, Inc. ALL RIGHTS RESERVED. hrgpros.com Patient Experience Scripting to providing reassurance Reassurance • “We are here to help.” • “We are doing everything we can to keep things running normal” • “Don’t worry, I will look into that for you” Some patients are worried about finances Assistance • Special prompt pay discount • 60-90 day delay in bad debt • Special COVID-19 hold code Easy to find information Communication • Ability to reach a live person • Updated info on public website • Information on statements or stuffers
  • 4. © 2020 Healthcare Resource Group, Inc. ALL RIGHTS RESERVED. hrgpros.com Patient Statements Must continue to send statements Statements need to have compassion • Determine the financial support you can provide • Ensure your Financial Aid policy is updated • Consider adding additional COVID-19 assistance text to your statements • Streamline ability for patients to reach financial counselor about options Example Text: The health and safety of our patients and families is our highest priority. If you are experiencing financial distress due to the COVID-19 pandemic, we have options and will work with you to minimize the possible impact. Please contact 888-888-8888 and we can help walk you through the options available.
  • 5. © 2020 Healthcare Resource Group, Inc. ALL RIGHTS RESERVED. hrgpros.com Inbound Calls • Peak times are likely to change as more patients are home during the day • Staff schedules may change due to transportation or quarantine challenges Review Schedules • Can answer patient calls or find a partner that can • Gain access to HIS system to research account info • Offer the capability to process payment while on phone with patient Provide Necessary Tools • Current COVID-19 events • Unexpected distractions if working from home • Additional emphasis on showing empathy and reassurance to patients Provide Updated Scripting
  • 6. © 2020 Healthcare Resource Group, Inc. ALL RIGHTS RESERVED. hrgpros.com Example Call Scripting
  • 7. © 2020 Healthcare Resource Group, Inc. ALL RIGHTS RESERVED. hrgpros.com Outbound Calling Depends on the what is best for your community If staffing is an issue, consider texting patients Most clients have continued with outbound campaigns We are finding more success reaching live people and they have time to talk Many patients are appreciative to discuss their current situation Continuing to get payments as patients want to support their local hospitals
  • 8. © 2020 Healthcare Resource Group, Inc. ALL RIGHTS RESERVED. hrgpros.com Provide Multi-Channel Payment Options Online payment portal for one time or recurring payments Ability for patients to receive statements electronically Pay by phone (IVR) options Solutions for physical mail sent to facility such as lockbox or scanning Process credit card with representative over the phone
  • 9. © 2020 Healthcare Resource Group, Inc. ALL RIGHTS RESERVED. hrgpros.com Working from Home Considerations Evaluate to ensure HIPAA and PCI compliance Work from home scripting • Distractions • Are you at the facility? • System slowness or limited access 100% of calls should be recorded Increase the level of your Quality Review Provide chat tool for reps to talk to supervisor
  • 10. © 2020 Healthcare Resource Group, Inc. ALL RIGHTS RESERVED. hrgpros.com Final Thoughts Consistency- gaps in the self-pay process create gaps in process, patient delight and collections Employee Support- provide the staff tools, training and ability to keep working and providing great service to patients Community Support- ability for your self-pay staff to provide needed information to patients that are concerned and show organizational leadership during this crisis Financial Support- options for patients to continue to support the hospital so they can continue to afford the critical mission of treating patients Organizational Maturity- opportunity to implement technology and service model working from home that was not considered previously
  • 11. © 2020 Healthcare Resource Group, Inc. ALL RIGHTS RESERVED. hrgpros.com