Linked in basics
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This presentation provides an overview of LinkedIn as a professional networking platform, highlighting its importance for businesses to connect and engage with professionals globally. It covers the basics of setting up a LinkedIn profile, sharing content, and managing company pages, emphasizing the significance of professional representation and networking. The document also suggests effective practices for content sharing and utilizing tools to streamline social media management.
Linked in basics
- 1. LINKEDIN BASICS FOR BUSINESS THE PROFESSIONAL SOCIAL NETWORK PRESENTATION HERB LAWRENCE VICE PRESIDENT GOVERNMENT GUARANTY LENDING FIRST COMMUNITY BANK
- 2. WHAT IS LINKEDIN? • 330+ MILLION PROFESSIONALS IN 200 + COUNTRIES! • 3 MILLION COMPANY PAGES • EXECUTIVES FROM ALL FORTUNE 500 COMPANIES ARE MEMBERS OF THIS NETWORK. • RELATIONSHIPS MATTER – CONNECT WITH PEOPLE IN A NEW WAY TO PROLONG PROFESSIONAL RELATIONSHIPS & TO CREATE NEW ONES VIA YOUR EXISTING CONTACTS!
- 3. BASICS TO COVER • IS LINKED IN RIGHT OR YOUR BUSINESS? • PROFILES • CONTENT – POSTING • CONNECTIONS – FINDING FOLKS • COMPANY PAGES • PULSE – PUBLISHING WITH LINKEDIN • TOOLS
- 6. WHAT ARE MY GOALS? • WHY AM I HERE? • WHAT DO I WANT TO ACCOMPLISH WITH LINKEDIN? • WHAT IS MY “VALUE PROPOSITION? • HOW ARE OTHERS USING LI IN MY INDUSTRY? • HOW MUCH TIME TO DEDICATE? • HOW DOES LINKEDIN FIT INTO MY OVERALL MARKETING PLAN?
- 7. FIRST THINGS FIRST – JOIN LINKEDIN • HTTP://WWW.LINKEDIN.COM • HAVE YOUR RECENT RESUME READY! • COMPANY NAMES, DATES, EDUCATION • SUMMARY OF EXPERIENCE GAINED AT EACH JOB OR SCHOOL! • A PROFESSIONAL HEADSHOT, OR RECOGNIZABLE PHOTO! • DON’T BE TOO CASUAL WITH THIS PHOTO, THIS IS A PROFESSIONAL SOCIAL NETWORK– NOT FACEBOOK.
- 8. CREATE A STRONG PROFILE
- 9. PROFILE COMPLETENESS: WHAT YOU NEED TO GET 100% • CURRENT POSITION • AT LEAST: 2 PAST POSITIONS • YOUR EDUCATION • PROFILE SUMMARY – A SHORT PARAGRAPH ABOUT YOURSELF & PROFESSIONAL ASPIRATIONS! (REMEMBER YOUR KEYWORDS!) • PROFILE PHOTO – NO BABIES, NO PARTYING. KEEP IT PROFESSIONAL (HEADSHOTS WORK BEST!) • YOUR SPECIALTIES - HELPS FOR ENDORSEMENTS! • AT LEAST: 3 LINKEDIN RECOMMENDATIONS
- 11. FINDING CONNECTIONS • SEARCH FOR PEOPLE. • IMPORT E-MAIL ADDRESS BOOK • INVITE PEOPLE TO CONNECT WITH YOU ON LINKEDIN. • START WITH YOUR COMMUNITY – SEARCH FOR YOUR PROFESSIONAL CIRCLE FIRST. • INTRODUCE YOURSELF – SEND MESSAGES TO MEMBERS OF YOUR INDUSTRY OR COMMUNITY THAT YOU HAVE YET TO MEET.
- 12. SHARE YOUR LINKEDIN URL • SHARE YOUR PRESENCE ON LINKEDIN ON YOUR BUSINESS CARDS – THIS A GREAT WAY TO BUILD YOUR CONNECTIONS ONLINE & MEET NEW CONTACTS. • REACH OUT TO YOUR CLIENTS IN A PROFESSIONAL WAY – FACEBOOK IS GREAT FOR BUILDING A CASUAL RELATIONSHIP, BUT FOR BUSINESS PEOPLE LINKEDIN CAN WORK BETTER! • YOUR LINKEDIN URL IS LOCATED: ON YOUR PROFILE – UNDER EDUCATION & RECOMMENDATIONS. YOU CAN EDIT YOUR URL TO BE EASY TO REMEMBER!
- 13. SHARE ON LINKEDIN BUTTON
- 14. STATUS UPDATES: WHAT SHOULD YOU SHARE? • LATEST PROJECTS OR EVENTS YOU ARE SHOWING • YOUR LATEST SPECIALS, DEALS OR NEWS • TIPS FOR YOUR CUSTOMERS/SUPPORT INFO • LINKS TO YOUR BUSINESS ONLINE: • FACEBOOK PAGE • TWITTER ACCOUNT • WEBSITE UPDATE AROUND 2-4 TIMES A DAY – HOOTSUITE IS AN AWESOME TOOL FOR FEEDING POSTS.
- 15. WHAT IS GOOD CONTENT • EDUCATES • INFORMS • ENTERTAINS • PROVIDES VALUE • BUILDS TRUST • CREATES RELATIONSHIPS…THEN • SELLS……
- 16. WHY GOOD CONTENT MATTERS
- 17. HOW TO SPREAD CONTENT • VIDEO • IMAGES, PICTURES – • ARTICLES • INFOGRAPHICS • EBOOKS/WHITE PAPERS • WEBINARS • PODCASTS
- 18. BEST TIME TO POST ON LINKEDIN • WEEKDAYS DURING BUSINESS HOURS, SPECIFICALLY: • TUESDAY, WEDNESDAY, THURSDAY • MOST CLICKS & SHARES TUESDAYS 10-11 AM • BEST TIME OF DAY: 7-8 AM AND 5-6 PM
- 19. COMPANY PROFILES • FOLLOW OTHER COMPANIES – LOCAL, INDUSTRY, OR PARTNERS. • SEARCH FOR JONESBORO, PARAGOULD, MEMPHIS COMPANIES WHO ARE ALREADY SET UP ON LINKEDIN. • SET-UP YOUR OWN COMPANY PROFILE- (ONLY ONE PERSON NEEDS TO DO THIS!) • GET YOUR EMPLOYEES WHO ARE ACTIVE ON LINKEDIN INVOLVED WITH THE COMPANY PROFILE!
- 20. COMPANY PAGE
- 21. SETTING UP YOUR COMPANY PAGE • BE SURE YOU READ THE DIRECTIONS! • USE YOUR WORK EMAIL • YOU DO NOT WANT TO ATTACH A PERSONAL EMAIL TO THE COMPANY PROFILE (WHY? NO ONE ELSE IN THE COMPANY CAN LIST IT.) • SHRINK YOUR LOGO – 100X60 PIXELS • PICK THE BEST COMPANY TYPE • BE HONEST ABOUT THE SIZE!
- 22. DON’T FORGET … • KEYWORDS, KEYWORDS, KEYWORDS! • COMPANY SPECIALTIES ARE REALLY IMPORTANT! • DISCUSS WITH YOUR OWNER & FELLOW EMPLOYEES WHAT YOUR COMPANY DESCRIPTION SHOULD BE! • BE DIRECT, PROFESSIONAL & SIMPLE! • ITS LIKE A FIRST IMPRESSION- MAKE IT COUNT!
- 23. PULSE
- 24. DON’T GIVE UP! • DON’T JUST CREATE A PROFILE – GET INVOLVED WITH GROUP CONVERSATIONS, ACTIVELY ADD YOUR CONTACTS TO LINKEDIN & RESPOND TO RECOMMENDATION REQUESTS OR MESSAGES! • SEEK OUT THOSE WHO WOULD RECOMMEND YOU, TOO! • UPDATE YOUR LINKEDIN STATUS– SHARE YOUR PROFESSIONAL NEWS! • EXAMPLE: REAL ESTATE AGENT LISTS A NEW HOME – SHARE THE DETAILS! YOUR CONNECTIONS MAY BE MORE LIKELY TO BUY A HOME FROM SOMEONE THEY KNOW THAN A COMPLETE STRANGER!
- 25. TOOLS TO SAVE TIME • HOOTSUITE.COM • BUFFER.COM READ ALL ABOUT THESE AND OTHER SCHEDULING TOOLS AT OUR STORIFY ARTICLE “SCHEDULING TOOLS FOR BEGINNERS”
- 26. SUMMER READING • HUBSPOT HOW TO MASTER CONTENT MARKETING ON LINKEDIN • PROFILES 6 LINKEDIN TIPS TO MAKE YOUR PROFILE POP • COMPANY PAGES 4 ADVANCED TIPS TO OPTIMIZE YOUR COMPANY PAGE • PULSE HOW TO USE PUBLISHER TO GET MORE VISIBILITY • GROUPS 3 WAYS TO GENERATE LEADS WITH GROUPS • ETIQUETTE ULTIMATE GUIDE TO LINKEDIN ETIQUETTE
- 27. LET’S TAKE A LOOK AT LINKEDIN! • HTTP://WWW.LINKEDIN.COM