Writing for the Web
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The document provides tips for writing online content, including for websites, email newsletters, and social media. It recommends using simple, direct language with keywords and short paragraphs. It also suggests knowing the audience and goals for each medium. Tips include writing briefly for emails and engaging on social media. The document is from a company that specializes in web design and development.
Writing for the Web
- 1. Writing for the Web – Tips and Best PracticesToday we will discuss…General writing tips for online contentWriting for a websiteWriting for an email newsletterWriting for social mediaContact InformationJon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.comJason Giuliano301-668-5006 ext: 8453jason@woodst.comWe are a Maryland based HUBZone certified corporation that specializes inweb site design and development.
- 2. General Writing Tips for Online ContentWhat works…Simple statements, to the pointDirect language using keywords or targeted termsHeadlines, lists, short paragraphsTopic Overview Details Call to ActionContact InformationJon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.comJason Giuliano301-668-5006 ext: 8453jason@woodst.comWe are a Maryland based HUBZone certified corporation that specializes inweb site design and development.
- 3. General Writing Tips for Online ContentWhat DOESN’T work…Long-winded flowery prose“25 Cent Words”, complex sentencesLong paragraphsNo clear definition of sections, i.e. no headings…No clear beginning, middle and endContact InformationJon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.comJason Giuliano301-668-5006 ext: 8453jason@woodst.comWe are a Maryland based HUBZone certified corporation that specializes inweb site design and development.
- 4. General Writing Tips for Online ContentPlanningHave a goal or desired outcome firstBrainstormUse what CopyBlogger.com calls the MAP…Medium, Audience, PurposeKnow your limitations and write accordinglyContact InformationJon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.comJason Giuliano301-668-5006 ext: 8453jason@woodst.comWe are a Maryland based HUBZone certified corporation that specializes inweb site design and development.
- 5. Writing for a WebsiteBottom Up WritingIdentify your goalsAssemble the detailed content, white papers, articles, etcMatch areas of your detailed content with your goalsThe most top-tiered content will appear over & overContact InformationJon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.comJason Giuliano301-668-5006 ext: 8453jason@woodst.comWe are a Maryland based HUBZone certified corporation that specializes inweb site design and development.
- 6. Writing for a WebsiteWriting for Search EnginesSurvey clients, partners, etc to identify keywordsRefine keyword list to about 15 phrases (post it somewhere)Focus on Page Titles, Headings, Ordered ListsMake sure your content is audited for keyword densityContact InformationJon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.comJason Giuliano301-668-5006 ext: 8453jason@woodst.comWe are a Maryland based HUBZone certified corporation that specializes inweb site design and development.
- 7. Writing for a WebsiteWriting to Achieve GoalsKnow your goals! Are they attainable???Content in the top tiers should lead the reader to a goalDon’t get in your own way, get to the pointHave someone outside your org edit/review your contentReview, revise, repostContact InformationJon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.comJason Giuliano301-668-5006 ext: 8453jason@woodst.comWe are a Maryland based HUBZone certified corporation that specializes inweb site design and development.
- 8. Writing for a WebsiteWriting a BlogKnow your audienceHave goals and an editorial calendarKeep your posts short and to the pointBe prepared, know who will write the Blog, plan aheadPromote your Blog, listen to feedback, comment on commentsContact InformationJon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.comJason Giuliano301-668-5006 ext: 8453jason@woodst.comWe are a Maryland based HUBZone certified corporation that specializes inweb site design and development.
- 9. Writing for an Email NewsletterWho is on Your List?What do they look like, what is their typical schedule?What is going to grab their attention?What is important to them?What might annoy them?Contact InformationJon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.comJason Giuliano301-668-5006 ext: 8453jason@woodst.comWe are a Maryland based HUBZone certified corporation that specializes inweb site design and development.
- 10. Writing for an Email NewsletterEmail Content vs. What is OnlinePost your newsletter content on your Blog or websiteKeep the email content brief with links to long versions onlineYou want them to scan the email then click to visit your site/blogContact InformationJon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.comJason Giuliano301-668-5006 ext: 8453jason@woodst.comWe are a Maryland based HUBZone certified corporation that specializes inweb site design and development.
- 11. Writing for an Email NewsletterTrack Your Email ProgressUse an email newsletter service with statsSee what headlines were the most effectiveTrack what links were clicked the mostDuplicate what works!Contact InformationJon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.comJason Giuliano301-668-5006 ext: 8453jason@woodst.comWe are a Maryland based HUBZone certified corporation that specializes inweb site design and development.
- 12. Writing for Social MediaAgain, Who are you Talking to???Know your audience, are they on Social Media?Post useful content where they arePost content that will be of use, not salesyContact InformationJon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.comJason Giuliano301-668-5006 ext: 8453jason@woodst.comWe are a Maryland based HUBZone certified corporation that specializes inweb site design and development.
- 13. Writing for Social MediaEngage!Converse with friends/followers, be real, be yourselfEstablish your voice, use a consistent styleGive more than you takeContact InformationJon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.comJason Giuliano301-668-5006 ext: 8453jason@woodst.comWe are a Maryland based HUBZone certified corporation that specializes inweb site design and development.
- 14. Writing for Social MediaSame rules applyADD thrives on Social media, write accordinglyHave goals with each engagementIs it for fun? Is it to promote? Is it both?Be consistent with your toneContact InformationJon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.comJason Giuliano301-668-5006 ext: 8453jason@woodst.comWe are a Maryland based HUBZone certified corporation that specializes inweb site design and development.
- 15. Writing for Social MediaTwitterPost links to useful articlesPost links to your BlogRetweet with commentsPost thoughts and commentaryBe careful with abbreviations, cut out all unneeded wordsContact InformationJon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.comJason Giuliano301-668-5006 ext: 8453jason@woodst.comWe are a Maryland based HUBZone certified corporation that specializes inweb site design and development.
- 16. We are a Maryland based HUBZone certified corporation that specializes inweb site design and development.
- 17. Writing for Social MediaFacebookStart a fan pageHave an agenda, publish useful contentSimilar to TwitterUse it as an extension of your website and BlogBuild your fan numbers with valuable contentContact InformationJon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.comJason Giuliano301-668-5006 ext: 8453jason@woodst.comWe are a Maryland based HUBZone certified corporation that specializes inweb site design and development.
- 18. We are a Maryland based HUBZone certified corporation that specializes inweb site design and development.
- 19. So, Let’s ReviewWhat Works???Simple statements, to the pointDirect language using keywords or targeted termsHeadlines, lists, short paragraphsTopic Overview Details Call to ActionContact InformationJon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.comJason Giuliano301-668-5006 ext: 8453jason@woodst.comWe are a Maryland based HUBZone certified corporation that specializes inweb site design and development.
- 20. A Quick ChallengeRewrite this sentence…Medium – Website; Audience – Potential Client; Purpose – Phone CallOur targeted diagnostic approach and technologically proven plumbing methodology are what sets us apart in our ability to resolve plumbing issues and correct problems caused by inadequate plumbing practices.Contact InformationJon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.comJason Giuliano301-668-5006 ext: 8453jason@woodst.comWe are a Maryland based HUBZone certified corporation that specializes inweb site design and development.
- 21. Questions???Contact InformationJon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.comJason Giuliano301-668-5006 ext: 8453jason@woodst.comWe are a Maryland based HUBZone certified corporation that specializes inweb site design and development.
- 22. Wood Street is a Design & Development FirmIt's our job to deliver web and marketing solutions that bring results to your business or organizationOur services range from web design and development to interactive media and traditional print marketing solutions. Through our extensive list of services, we are able to offer our clientele the following: Web Design and Development
- 23. Web Applications
- 24. Content Management Systems
- 25. Search Engine Optimization
- 26. Interactive Media
- 27. Graphic Design
- 28. Mobile Development
- 29. Hosting and Email ServicesContact InformationJon-Mikel Bailey301-668-5006 ext: 8452jbailey@woodst.comJason Giuliano301-668-5006 ext: 8453jason@woodst.comWe are a Maryland based HUBZone certified corporation that specializes inweb site design and development.