The document summarizes the use of qualitative methods to study gender issues in program evaluations, using conditional cash transfer programs as an example. It discusses how qualitative research can uncover social dynamics and norms that influence program outcomes and who benefits. It provides examples of gender issues studied, such as how social norms influence participation and outcomes. The document also describes how qualitative research adds value to quantitative research by providing context and explanations. It highlights some findings on gender from evaluations of CCT programs in Latin America and Turkey.